GetThere's New Dynamic Messaging Offers Corporate Travel Programs More Influence at Point-of-Sale
July 17 2007 - 6:00AM
Business Wire
GetThere(R), the world's leading online corporate travel
reservation technology, today announced new dynamic messaging
capabilities available to its customers. Travel managers using
GetThere now have the ability to deliver timely market and
vendor-specific notes to travelers as they shop online to book
their trip. More than 3,000 companies worldwide used GetThere in
2006 to cumulatively book more than $8 billion in travel. GetThere
clients are initially using dynamic messaging to drive use of
preferred air, car and hotel vendors. Corporations can also use
dynamic messaging for relevant cost-saving messages, such as
alternative transportation methods to and from an airport when
traveling to specific cities. Messages can be triggered at numerous
points in the booking process, giving managers newfound flexibility
to influence travelers with multiple aspects of their trip.
Potential message launch fields include: Air Departure / Arrival
City Airline Vendor Hotel City Hotel Vendor / Property ID Car
Pick-up / Drop-off City Car Vendor Rail Departure / Arrival City
Rail Vendor Using JavaScript tools, GetThere�s latest feature takes
maximum advantage of on-screen real estate to deliver concise,
relevant and timely messages to travelers and travel arrangers.
After the user inputs city pairs for a flight, for example, a
message informing the traveler of the company�s preferred airline
on that route can be displayed just before they are presented with
flight options. This short message reinforces the icon already
displayed on the shopping page designating the company�s preferred
carrier, helping guide the traveler to make the best selection for
the company. Similar messaging can be done to influence hotel and
car bookings. From a corporate social responsibility angle, dynamic
messaging could inform travelers of the environmental impact and/or
carbon footprint of the trip they are booking. Companies can also
use dynamic messaging to help foster a sense of community among
road warriors. For example, a regional manager booking a trip to
headquarters could be informed, at the point-of-sale, of a
corporate team outing to a local attraction. �Dynamic messaging
represents a win-win for business travelers and the management
personnel charged with running efficient online programs,� said
Suzanne Neufang, GetThere�s vice president of product marketing.
�GetThere�s agency resellers, many of whom work with smaller
corporate programs, can also adapt this technology on behalf of
their clients to drive market share. There are no boundaries with
dynamic messaging; we look forward to hearing of the creative ways
our clients deploy this new feature.� About GetThere GetThere is
the leading global online corporate travel reservation technology,
surpassing $8 billion in gross travel bookings in 2006. Through its
unique technology sharing arrangement with Travelocity(R), GetThere
is an established innovator in the travel arena. GetThere helps
global corporations and government agencies provide a convenient
way for employees to book travel and plan meetings online while
significantly reducing costs. GetThere estimates that corporations
using the GetThere system collectively saved more than $600 million
in airfare in 2006. GetThere's advanced technology works with all
major global distribution systems (GDSs) and all travel management
companies. More than 3,000 corporations, including a majority of
Fortune 200 companies that have online booking sites, use GetThere.
More information is available at www.getthere.com. Sabre Holdings
Corporation is a world leader in travel commerce, retailing travel
products and providing distribution and technology solutions for
the travel industry. More information about Sabre Holdings is
available at http://www.sabre-holdings.com.
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