Partnership Marks The Stars Group's First
with a U.S. Professional Sports League
NEW YORK and TORONTO, Dec. 11,
2018 /PRNewswire/ - The National Basketball Association
(NBA) and The Stars Group Inc. (NASDAQ: TSG; TSX: TSGI) today
announced a new multiyear partnership that will make The Stars
Group an authorized gaming operator of the NBA in the U.S.
The partnership is The Stars Group's first with a professional
sports league in the U.S.
As part of the partnership, The Stars Group will have the right
to use official NBA betting data and league marks across The Stars
Group's digital sports betting offerings.
The Stars Group is a global leader in the online and mobile
gaming and interactive entertainment industries, entertaining
millions of customers across its online poker, gaming and betting
offerings. The Stars Group is currently operating in New Jersey with its BetStars brand, with plans
to expand its business nationwide as additional states legalize
online sports betting. Over the past year, The Stars Group
expanded its global business with the purchase of UK-based Sky
Betting & Gaming and Australia-based BetEasy.
"The Stars Group is an accomplished global online gaming leader
and we are excited to work with them on their first U.S. sports
league partnership," said Scott
Kaufman-Ross, Head of Fantasy & Gaming, NBA. "This
dynamic partnership will be another way to create authentic fan
engagement with league logos and official NBA betting data, while
leveraging Stars' global expertise to further optimize the fan
experience."
"We are excited to partner with the NBA as we continue to
execute on our U.S. strategy," said Matt
Primeaux, SVP Strategy & Operations, USA at The Stars Group. "This agreement
enables us to use official NBA data and league marks, providing a
better experience to our customers, while working with the NBA to
protect the integrity of games."
During the partnership, The Stars Group will be promoted across
the NBA's digital assets including NBA TV, NBA.com, the NBA App and
NBA social media platforms. Additionally, the NBA will be
promoted across The Stars Group's gaming platforms including
PokerStars which operates the world's most popular online poker
sites.
The Stars Group and the NBA will also collaborate on responsible
gaming and partner on best-in-class practices to protect the
integrity of NBA games.
About the NBA
The NBA is a global sports and media
business built around four professional sports leagues: the
National Basketball Association, the Women's National Basketball
Association, the NBA G League and the NBA 2K League. The NBA has established a major
international presence with games and programming in 215 countries
and territories in 50 languages, and merchandise for sale in more
than 125,000 stores in 100 countries on six continents. NBA
rosters at the start of the 2017-18 season featured 108
international players from a record 42 countries and
territories. NBA Digital's assets include NBA TV, NBA.com,
the NBA App and NBA League Pass. The NBA has created one of
the largest social media communities in the world, with 1.5 billion
likes and followers globally across all league, team, and player
platforms. Through NBA Cares, the league addresses important
social issues by working with internationally recognized
youth-serving organizations that support education, youth and
family development, and health-related causes.
About The Stars Group
The Stars Group is a provider of
technology-based product offerings in the global gaming and
interactive entertainment industries. Its brands have millions of
registered customers globally and collectively are leaders in
online and mobile betting, poker, casino and other gaming-related
offerings. The Stars Group owns or licenses gaming and related
consumer businesses and brands, including PokerStars, PokerStars
Casino, BetStars, Full Tilt, BetEasy, Sky Bet, Sky Vegas, Sky
Casino, Sky Bingo, and Sky Poker, as well as live poker tour
and event brands, including the PokerStars Players No Limit Hold'em
Championship, European Poker Tour, PokerStars Caribbean Adventure,
Latin American Poker Tour, Asia Pacific Poker Tour, PokerStars
Festival and PokerStars MEGASTACK. The Stars Group is one of the
world's most licensed online gaming operators with its subsidiaries
collectively holding licenses or approvals in 21 jurisdictions
throughout the world, including in Europe, Australia, and the Americas. The Stars Group's
vision is to become the world's favorite iGaming destination and
its mission is to provide its customers with winning moments.
Cautionary Note Regarding Forward Looking Statements and
Other Information
This news release may contain
forward-looking statements and information within the meaning of
applicable securities laws. Forward-looking statements can, but may
not always, be identified by the use of words such as "anticipate",
"plan", "continue", "estimate", "expect", "may", "will", "intend",
"could", "might", "would", "should", "believe", and similar
references to future periods or the negatives of these words and
expressions. These statements are based on management's current
expectations and are subject to a number of risks, uncertainties,
and assumptions. Examples of these statements include, but are not
limited to, statements regarding the partnership referenced in this
news release. There can be no assurance that actual results will
not differ materially from those expressed or implied in
forward-looking statements. Undue reliance should not be placed on
forward-looking statements. Please refer to The Stars Group's most
recent annual information form and annual and interim financial
statements and management's discussion and analysis for more
information about the factors, assumptions and risks that may apply
to The Stars Group's forward-looking statements. Each
forward-looking statement speaks only as of the date hereof, and
The Stars Group undertakes no obligation to correct or update any
forward-looking statement, whether as a result of new information,
future events or otherwise, except as required by applicable
law.
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SOURCE The Stars Group Inc.