UNCA Unica (MM)

Unica Corporation (NASDAQ: UNCA), the recognised leader in marketing software solutions, today announced that William Hill Online, a leading international betting and gaming company, has selected Unica's next-generation web analytics solution to improve the online experience for its extensive customer base and support faster business decision making.

"Our industry requires an online analytics solution that is both flexible to deploy and, with an agile user interface, able to understand and cope with our rapidly developing websites," said Henry Birch, CEO, William Hill Online. "As the sites continue to develop, Unica will help us to gain valuable insight with the 'slice and dice' approach, rather than be limited to pre-defined reports. It provides us with the granular level analysis into individual customer journeys throughout the website."

"Our growing community of worldwide gaming clients is testament to the power that our marketing solutions award them," said Chris Manton Jones, vice president, international operations, Unica. "Businesses such as William Hill need web analytics that provide them with increasingly individual-level behavioural insights in a rapid and timely manner. We continue to invest in online marketing capabilities that support leaders such as William Hill, enabling them to effectively manage and leverage web behavioural data to grow their businesses and improve customer experiences."

About William Hill William Hill Online is a joint venture owned by William Hill PLC (71%) and Playtech Limited (29%). Founded in 1934, William Hill is one of the best-known names in the gambling industry, providing gaming and betting services across three channels: online, on the high street and on the phone. It has been listed on the London Stock Exchange (WMH.L) since 2002 and employs over 16,600 people in the UK, Ireland, Israel and Bulgaria.

Its aim is to give its customers what they want, when they want it, where they want it. It is one of the UK's leading bookmakers, with a trusted high-street brand based on its in-depth knowledge of fixed-odds betting and its unrivalled customer service. With the advent of internet betting and gaming, it has extended its market-leading brand to a new generation of customers around the world.

About Unica Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica's advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica's unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2010 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company's Annual Report on Form 10-K for the fiscal year ended September 30, 2009 under "Risk Factors", which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

Contact: Dan Ring Unica 781-487-8641 dring@unica.com