NEW YORK, Oct. 2 /PRNewswire/ -- The 15th Annual HBA Global Expo (http://www.hbaexpo.com/) demonstrated that it is the industry's most important product development event and educational conference for the cosmetics, fragrance, personal care and wellness industry, with a strong showing of quality attendees and popular conference programs. Powerful statistics from the recently concluded event, September 18-20, 2007 at the Jacob K. Javits Convention Center in New York include: * HBA Global Expo attracted 16,665 participants which reflects a 12% increase in its buying audience. * 78% of HBA's registrants have a net buying influence and either approve, recommend or specify their companies purchasing decisions. * More than a 1/4 of HBA's buying audience plans to spend $500,000 or more on products or services over the next twelve months. * The educational program at HBA, which was redesigned to facilitate the cross-fertilization of "marketing push" with "technology pull", boasted a 27% increase in paid delegates. * The industry's top brand manufacturers were in attendance at HBA and sent their entire product development teams including: P&G, Unilever, L'Oreal, Avon, Colgate-Palmolive, Estee Lauder, Kao Brands, Johnson & Johnson, COTY, and Shiseido. Exhibitors at HBA Global Expo also agreed that this year's HBA Global Expo was a strong forum for their marketing and sales objectives. "This was the best HBA Global Expo. We were busy all three days of the event, and received a lot of concrete leads. There also seemed to be more excitement and buzz on the show floor this year. Our sales team was non-stop from the opening to the closing of the event," said Jeffrey M. Hayet, Executive Vice President, Global Sales, World Wide Packaging. "We were consistently busy during HBA and saw existing customers and made strong contact with new clients," said Paul Lieber, President & CEO of Royal Labs. "Coty, Drug Mart, CVS, Whole Foods and Roma Flores all came by our booth and were interested in our new natural offerings." To continue to innovate and keep the show fresh, HBA Global Expo introduced several show enhancements that were well received. The Fragrance Business Conference and Pavilion, produced in conjunction with GCI Magazine, attracted fragrance houses and fragranced product marketers and suppliers. The New Product Showcase sponsored by Mintel and HAPPI magazine, featured more than 140 new products ranging from the latest skin care formulation to packaging design and dispensing systems. The Presentation Theater on the show floor, offered daily in-depth product demonstrations that were free to all attendees. "The Presentation Theater was an excellent platform for us and our session was standing room only. Afterwards, everyone came to our booth to learn more about our new product offerings," said Matt Davis, Account Manager, CBI Laboratories. Other highlights of HBA Global Expo included a standing room only Opening State of the Industry Address by Karen Grant, Senior Beauty Industry Analyst, The NPD Group, entitled "BEAUTY: Through the Looking Glass of Time." The 2nd Annual International Safety & Regulatory & Summit, on Wednesday, September 19th was an opportunity for interested parties to discuss current issues and future developments affecting the industry. The EU's tighter regulations, the China export scare, a FDA presentation on its perspective on nanotechnology and a pertinent talk on the issue of organic labels were also part of the all-day program. For the sixth time, HBA hosted its prestigious Industry Awards Dinner, September 18th at the Marriott Marquis in New York to more than 700 top beauty and personal care executives and suppliers. For a list of honorees and award recipients go to: http://www.hbaexpo.com/industry_awards.htm. "This year, HBA Global Expo focused its promotional efforts on creating a world class event for new product development and education. We wanted the key influencers in the industry to obtain valuable information and walk away with strong relationships and resources for their entire product development needs," said Jay Gorga, Show Director, HBA Global Expo Events. "The increase in our buying audience and their strong intent to make purchases validates that we were on target. In 2008, HBA Global Expo plans to cultivate even more influential buyers and introduce interactive features that will enhance the show experience for this ever-changing and dynamic industry." HBA Global Expo also boasted a strong re-sign and exhibitor commitment for the 2008 event with 71% of the show floor contracted. The 16th Annual HBA Global Expo is scheduled for September 9, 10, 11, 2008 at the Jacob K. Javits Convention Center in New York. Also in 2008, HBA University will present two midyear educational forums, March 4-5 at the Javits Center on "Achieving Well-Being: The New Paradigm Technical Conference" and "The International Prestige Packaging & Design Symposium." For more information call 1-212-600-3322 or e-mail: . About HBA Global Expo HBA Global Expo, produced by CMP Information (CMPi), is the most important product development event and educational conference in the industry for the beauty, health and wellness industries. Showcasing everything from formula to finish, HBA attracts beauty and personal care professionals from all over the world. Both the exhibition and educational conference focuses on three key areas of business: Marketing, Technical and Naturals. In 2008, HBA will present a midyear Technical Conference Achieving Well-Being: The New Paradigm and The International Prestige Packaging & Design Symposium, March 4-5 in New York. The 16th Annual HBA Global Expo and Educational Conference will take place September 9, 10, 11, at the Jacob K. Javits Convention Center in New York. The 7th Annual HBA Industry Awards Dinner will take place Tuesday, September 9th at the Marriott Marquis in New York. For more information on the HBA events go to http://www.hbaexpo.com/. About CMP Information (CMPi) Operating in the UK and internationally, CMPi provides professional media solutions to around 20 industry sectors. Its products include magazines, exhibitions, conferences, awards programs, information products and websites, targeted at business professionals across a range of markets such as the built environment, travel, licensed trade, agriculture, security and ingredients. For more information on CMPi and the Ingredients Events, go to http://www.cmpi.biz/. DATASOURCE: HBA Global Expo CONTACT: Annie Scully, HBA Global Expo, +1-845-368-0608, Web site: http://www.hbaexpo.com/ http://www.hbaexpo.com/industry_awards.htm http://www.cmpi.biz/

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