Versus Systems Powers Fan Engagement at San Antonio Stock Show and Rodeo for Fourth Consecutive Year
April 21 2022 - 6:00AM
Versus Systems Inc. (“Versus” or the “Company”) (Nasdaq: VS)
announced today that the Company has successfully completed another
activation with repeat client the San Antonio Stock Show and Rodeo,
deploying its XEO Interactive Services at the event. This marks the
fourth consecutive year that the Company has partnered with the San
Antonio Rodeo.
The San Antonio Stock Show & Rodeo is one of the largest
single events in the city of San Antonio, with approximately 1.3
million visitors entering the fairgrounds annually during the
event. This year’s two-week festival included 20 performances, with
15,000 to 17,000 attendees each night. Versus activated its XEO
platform’s interactive arcade to enhance the in-venue and at-home
experience of hundreds of thousands of Rodeo fans for the entire
duration of the festival. The XEO arcade, augmented with Versus’
prizing and reward technology, included the Filter Fan Cam, Ford
Tug of War, and Circle K Guess the Score. More than 365,000 fans
saw the activations and resulted in almost 10,000 rewards being
distributed.
“We are always excited to work with the San Antonio Rodeo and
are proud to be back for the fourth consecutive year, providing a
fun and innovative way for Rodeo fans to engage with the festival,
whether they are at home or at the fairgrounds,” said Matthew
Pierce, Founder and CEO of Versus Systems. “We are thrilled to
enable fans to win real-world prizes through their increased
engagement with the Rodeo’s events. We look forward to the San
Antonio Rodeo each year and to continuing our partnership by
bringing interactivity, engagement, and real-world prizes to Rodeo
fans.”
Chris Derby, The Chief Marketing Officer of The San Antonio
Stock Show and Rodeo, added: “It was great to work with Versus
again this year. Fan engagement through the XEO platform reached a
new record and the interactive arcade games have become a staple at
the fairgrounds rodeo that fans anticipate and seek out.
Incorporating Versus technology into the event adds an extra layer
of fan engagement and allows us to reward our loyal fans, which has
become a great tradition for the Rodeo.”
About Versus SystemsVersus Systems Inc. is an
engagement and rewards company that makes live events, games,
shows, and apps more fun to watch and play. Versus adds interactive
games, polling, trivia, predictive elements, and other win
conditions to existing entertainment - whether in-venue or online -
making the content more contextual, personal, and rewarding. Versus
works with world class sports teams, leagues, venues, entertainment
companies, and other content creators to make engaging, rewarding
experiences for fans all over the world. For more information,
please visit www.versussystems.com or visit the
official Versus Systems YouTube channel.
About The San Antonio Stock Show & RodeoThe
San Antonio Stock Show & Rodeo has grown to be one of the
largest, most prestigious single events in the city of San Antonio,
with approximately 1.3 million visitors entering the fairgrounds
each year. The success of the San Antonio Stock Show & Rodeo is
attributed to over 6,000 volunteers who give countless hours to the
organization. With community, donor, sponsor and volunteer support,
the organization has committed more than $232 million since
inception. Through scholarships, grants, endowments, junior
livestock auctions, calf scramble program and show premiums the
event impacts over 19,000 youth in Texas annually.
Investor Contact:Cody Slach and Sophie
PearsonGateway Investor
Relations949-574-3860IR@versussystems.com
orpress@versussystems.com
Disclaimer for Forward-Looking
Information This news release contains certain
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. All statements, other
than statements of historical fact, are forward looking statements
and are based on expectations, estimates and projections as at the
date of this news release. Any statement that involves discussions
with respect to predictions, expectations, beliefs, plans,
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not statements of historical fact and may be forward looking
statements. These forward-looking statements are based on
reasonable assumptions and estimates of management of the Company
at the time such statements were made. Actual future results may
differ materially as forward-looking statements involve known and
unknown risks, uncertainties and other factors which may cause the
actual results, performance or achievements of the Company to
materially differ from any future results, performance or
achievements expressed or implied by such forward-looking
statements. Although the forward-looking statements contained in
this news release are based upon what management of the Company
believes, or believed at the time, to be reasonable assumptions,
the Company cannot assure shareholders that actual results will be
consistent with such forward-looking statements, as there may be
other factors that cause results not to be as anticipated,
estimated or intended. Accordingly, readers should not place undue
reliance on forward-looking statements and information. There can
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factors or assumptions used to develop such forward-looking
information, will prove to be accurate. The Company does not
undertake any obligations to release publicly any revisions for
updating any voluntary forward-looking statements, except as
required by applicable law.
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