Viewpoint's 3D Visualization Technology Helps Scion Secure Top Spot in Recent Cisco E-Commerce Study
May 01 2007 - 8:00AM
Business Wire
Viewpoint Corporation (NASDAQ: VWPT), a leading Internet marketing
technology company, today announced that its 3D visualization
technology has helped Scion�s Build Your Scion vehicle configurator
rank highest in the Cisco Retail E-commerce Study for providing a
unique customer experience for the under-35 consumer. The study
ranked Scion as first ahead of 27 other major brands in North
America in five categories including ease of use, personalization,
content, interactions and transactions. The study results can be
accessed at
(http://www.marketwire.com/mw/release_html_b1?release_id=241937).
�In the retail world, a key way to remain competitive and increase
engagement is to provide a rich, unique experience for the
customer, and that is precisely what Viewpoint�s digital 3D
technology has empowered us to do,� said Adrian Si, Scion
interactive marketing manager. �As we strive to offer a more
interactive experience for our customers, I am confident that our
successful partnership with Viewpoint will continue to grow and
evolve.� Viewpoint�s pioneering 3D vehicle configurator technology
provides Scion with the tools necessary to engage with its target
audience of young, creative and individually oriented consumers
through emerging capabilities that take the user experience to a
new level with product personalization, content, and interaction.
Additionally, the Build Your Scion configurator ties into the
company�s ERP systems to help aggregate Scion customer interactions
online that can be used to identify and support offline purchasing
behavior. �We are truly honored to have played a part in Scion�s
award winning marketing efforts which have earned them recognition
as the top-ranking retailer in emerging capabilities,� said Patrick
Vogt, CEO of Viewpoint. �The Viewpoint-powered Build Your Scion
configurator offers Scion�s customers a truly unique interactive
experience. By leveraging our next generation 3D digital
technology, Scion has emerged once again as a visionary company
that understands the value of providing a more meaningful
experience for customers on the Internet.� To experience the
Viewpoint-powered Build Your Scion configurator first hand, please
visit http://www.scion.com/bys/pub/start.do?destination=index. For
additional information regarding the study referenced in this
announcement, please visit
http://newsroom.cisco.com/dlls/2007/eKits/Retail_EChannel_
Experience.pdf. (Due to its length, this URL may need to be
copied/pasted into your Internet browser's address field.��Remove
the extra space if one exists.) ABOUT VIEWPOINT Viewpoint is a
leading Internet marketing technology company, offering Internet
marketing and online advertising solutions through the powerful
combination of its proprietary visualization technology and a full
range of campaign management services including TheStudio,
Viewpoint�s creative services group, Unicast, Viewpoint�s online
advertising group, and KeySearch, Viewpoint�s search engine
marketing consulting practice. Viewpoint's technology and services
are behind the online presence of some of the world's most esteemed
brands, including AOL, GE, Sony, and Toyota. More information on
Viewpoint can be found at www.viewpoint.com. The company has
approximately 100 employees principally at its headquarters in New
York City and in Los Angeles. FORWARD LOOKING STATEMENTS This press
release contains "forward-looking" statements as that term is
defined in the Private Securities Litigation Reform Act of 1995 and
similar expressions that reflect Viewpoint's current expectations
about its future performance. These statements and expressions are
subject to risks, uncertainties and other factors that could cause
Viewpoint's actual performance to differ materially from those
expressed in, or implied by, these statements and expressions. Such
risks, uncertainties and factors include those described in
Viewpoint's filings and reports on file with the Securities and
Exchange Commission. Copyright � 2007 Viewpoint Corporation. All
Rights Reserved. Viewpoint, Unicast, TheStudio by Viewpoint and
KeySearch are trademarks or registered trademarks of Viewpoint
Corporation.
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