Viewpoint's 3D Visualization Technology Helps Scion Secure Top Spot in Recent Cisco E-Commerce Study
May 01 2007 - 8:54AM
Business Wire
Viewpoint Corporation (NASDAQ: VWPT), a leading Internet marketing
technology company, today announced that its 3D visualization
technology has helped Scion�s Build Your Scion vehicle configurator
rank highest in the Cisco Retail E-commerce Study for providing a
unique customer experience for the under-35 consumer. The study
ranked Scion as first ahead of 27 other major brands in North
America in five categories including ease of use, personalization,
content, interactions and transactions. The study results can be
accessed at
(http://www.marketwire.com/mw/release_html_b1?release_id=241937).
�In the retail world, a key way to remain competitive and increase
engagement is to provide a rich, unique experience for the
customer, and that is precisely what Viewpoint�s digital 3D
technology has empowered us to do,� said Adrian Si, Scion
interactive marketing manager. �As we strive to offer a more
interactive experience for our customers, I am confident that our
successful partnership with Viewpoint will continue to grow and
evolve.� Viewpoint�s pioneering 3D vehicle configurator technology
provides Scion with the tools necessary to engage with its target
audience of young, creative and individually oriented consumers
through emerging capabilities that take the user experience to a
new level with product personalization, content, and interaction.
Additionally, the Build Your Scion configurator ties into the
company�s ERP systems to help aggregate Scion customer interactions
online that can be used to identify and support offline purchasing
behavior. �We are truly honored to have played a part in Scion�s
award winning marketing efforts which have earned them recognition
as the top-ranking retailer in emerging capabilities,� said Patrick
Vogt, CEO of Viewpoint. �The Viewpoint-powered Build Your Scion
configurator offers Scion�s customers a truly unique interactive
experience. By leveraging our next generation 3D digital
technology, Scion has emerged once again as a visionary company
that understands the value of providing a more meaningful
experience for customers on the Internet.� To experience the
Viewpoint-powered Build Your Scion configurator first hand, please
visit http://www.scion.com/bys/pub/start.do?destination=index. For
additional information regarding the study referenced in this
announcement, please visit
http://newsroom.cisco.com/dlls/2007/eKits/
Retail_EChannel_Experience.pdf. (Due to its length, this URL may
need to be copied/pasted into your Internet browser's address
field.��Remove the extra space if one exists.) ABOUT VIEWPOINT
Viewpoint is a leading Internet marketing technology company,
offering Internet marketing and online advertising solutions
through the powerful combination of its proprietary visualization
technology and a full range of campaign management services
including TheStudio, Viewpoint�s creative services group, Unicast,
Viewpoint�s online advertising group, and KeySearch, Viewpoint�s
search engine marketing consulting practice. Viewpoint's technology
and services are behind the online presence of some of the world's
most esteemed brands, including AOL, GE, Sony, and Toyota. More
information on Viewpoint can be found at www.viewpoint.com. The
company has approximately 100 employees principally at its
headquarters in New York City and in Los Angeles. FORWARD LOOKING
STATEMENTS This press release contains "forward-looking" statements
as that term is defined in the Private Securities Litigation Reform
Act of 1995 and similar expressions that reflect Viewpoint's
current expectations about its future performance. These statements
and expressions are subject to risks, uncertainties and other
factors that could cause Viewpoint's actual performance to differ
materially from those expressed in, or implied by, these statements
and expressions. Such risks, uncertainties and factors include
those described in Viewpoint's filings and reports on file with the
Securities and Exchange Commission. Copyright � 2007 Viewpoint
Corporation. All Rights Reserved. Viewpoint, Unicast, TheStudio by
Viewpoint and KeySearch are trademarks or registered trademarks of
Viewpoint Corporation.
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