Wolters Kluwer's New Brand Strategy Centered on Customers Making Decisions with Confidence
February 14 2013 - 8:00AM
Single Wolters
Kluwer Brand across Global Markets; New Tagline 'When You Have
To Be Right'
Alphen aan den Rijn
(February 14, 2013) - Wolters Kluwer, a global leader in professional information services, is
launching a new brand strategy to reinforce its customer-focused
growth ambition. With a single Wolters Kluwer brand for all its
businesses, the company also announced a new tagline, 'When you
have to be right', illustrating its commitment to solving
customers' challenges and enabling them to make critical decisions
with confidence, every day.
Legal, tax, finance, and healthcare professionals
in over 150 countries depend on Wolters Kluwer's unmatched expert
knowledge, seamless product integration, and latest technologies to
make sure they get what they need to do their jobs accurately and
efficiently. The new brand strategy aims to give customers a more
consistent experience that reflects how Wolters Kluwer empowers
professionals with essential information, software, and services so
they can make decisionswith confidence.
"We understand what's at stake for our customers,"
says Nancy McKinstry, CEO and Chairman of the Executive Board of
Wolters Kluwer. "This brand strategy, which applies across all our
employees and customer segments worldwide, is centered on that
conviction. It marks an important evolution of our business: we are
increasingly developing integrated products that combine essential
information with technology solutions to provide our customers with
answers, insights and improved productivity. 'When you have to be
right' is a powerful way of capturing the business
reality for Wolters Kluwer customers, who make critical decisions
every day."
The relevancy and significance of the Wolters
Kluwer brand will become even more apparent to customers,
employees, and investors around the globe, as all products and
services in every market adopt the Wolters Kluwer master brand.
Creating wider international recognition for the Wolters Kluwer
brand supports the company's global footprint and its business
strategy, and helps position it for growth in the years ahead.
"In recent years, the Wolters Kluwer name has
gained increasing recognition in our markets," says Caroline
Wouters, Wolters Kluwer's global brand leader. "Adopting the
unified brand will make it easier for everyone who interacts with
Wolters Kluwer to understand and benefit from what we offer. It
will also help all Wolters Kluwer's businesses to share knowledge
and expertise."
About Wolters
Kluwer
Wolters Kluwer is a leading global information services and
solutions company. It provides information, software, and services
that help legal, tax, finance, and healthcare professionals make
their most critical decisions effectively and with confidence.
Customers depend on Wolters Kluwer services and solutions to
successfully move through the complex layers of data and regulation
that define modern business and government.
Wolters Kluwer had 2011 annual revenues of €3.4
billion. The group employs over 18,500 people worldwide and
maintains operations in over 40 countries across Europe, North
America, Asia Pacific, and Latin America. The company is
headquartered in Alphen aan den Rijn, the Netherlands. Wolters
Kluwer shares are quoted on Euronext Amsterdam (symbol: WKL) and
are included in the AEX and Euronext 100 indices.
Visit our website, YouTube, follow @Wolters_Kluwer
on Twitter, or look up Wolters Kluwer on Facebook for more
information about our customers, market positions, brand, and
organization.
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Forward-looking
Statements
This press release contains forward-looking
statements. These statements may be identified by words such as "expect", "should", "could", "shall" and
similar expressions. Wolters Kluwer cautions that such
forward-looking statements are qualified by certain risks and
uncertainties that could cause actual results and events to differ
materially from what is contemplated by the forward-looking
statements. Factors which could cause actual results to differ from
these forward-looking statements may include, without limitation,
general economic conditions; conditions in the markets in which
Wolters Kluwer is engaged; behavior of customers, suppliers, and
competitors; technological developments; the implementation and
execution of new ICT systems or outsourcing; and legal, tax, and
regulatory rules affecting Wolters Kluwer's businesses, as well as
risks related to mergers, acquisitions, and divestments. In
addition, financial risks such as currency movements, interest rate
fluctuations, liquidity, and credit risks could influence future
results. The foregoing list of factors should not be construed as
exhaustive. Wolters Kluwer disclaims any intention or obligation to
publicly update or revise any forward-looking statements, whether
as a result of new information, future events or
otherwise.
Media |
Investors/Analysts |
Caroline Wouters |
Meg Geldens |
t + 31 (0)172 641 459 |
t + 31 (0)172 641 407 |
press@wolterskluwer.com |
ir@wolterskluwer.com |
PDF version of Press
Release
This
announcement is distributed by Thomson Reuters on behalf of Thomson
Reuters clients.
The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the
information contained therein.
Source: Wolters Kluwer NV via Thomson Reuters ONE
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