Paint the Town With New Grab-and-Go Paints Inspired by Pantone
November 01 2011 - 8:00AM
Business Wire
Budget-conscious designers and do-it-yourselfers are often
looking for affordable ways to spruce up home décor. Pantone LLC,
an X-Rite company (NASDAQ: XRIT) and the global authority on color,
and provider of professional color standards for the design
industries, and Synta Inc., a manufacturer of architectural and
craft paint, created a spirited new collection of grab-and-go
paints – MyColor™ inspired by Pantone®. With 49 fashionable paint
colors to choose from, MyColor inspired by Pantone offers designers
and do-it-yourselfers a less expensive, easy-to-use solution for
adding a splash of color to any craft project.
MyColor inspired by Pantone in PANTONE
Honeysuckle 18-2120 (Photo: Business Wire)
MyColor inspired by Pantone is the first ready-to-go paint
available in PANTONE Colors – no time spent waiting for tinting or
mixing and no color surprises. An ultra-low VOC paint, MyColor
inspired by Pantone is odor free and provides an elegant, eggshell
finish that is both durable and washable. Premixed,
factory-precision color ensures an exact match every time, while
unique stain-blocking and self-priming qualities save time and
reduce workload.
“Color has the ability to transform and reinvigorate. By simply
adding a fresh coat of paint, consumers can freshen up the look and
feel of just about anything – a chair, a picture frame, or even a
garage-sale find,” said Lisa Herbert, vice president of consumer
licensing at Pantone. “MyColor inspired by Pantone lets designers
and do-it-yourselfers add character and definition to any household
object with 49 invigorating hues, perfect for making a big
statement with smaller interior design projects.”
“Pantone is color. It is the absolute authority on color,
providing color forecasting tools and technology to design
professionals around the world,” said Randy Moore, president and
chief operating officer of Synta. “With MyColor inspired by Pantone
now being offered at Lowe’s stores, Lowes.com and on Pantone.com,
the inspiration of this innovative paint will bring
do-it-yourselfers an unparalleled paint experience, offering fresh
design and color opportunities for the home, office and
beyond.”
Each MyColor inspired by Pantone paint comes in a transparent,
35 ounce container to provide consumers with a clear view of the
color. Looking for inspiration to instantly breathe new life into
that dresser in desperate need of a facelift? Select a
forward-looking, trend-right shade from the PANTONE VIEW home +
interiors 2012 forecast – PANTONE 15-2718 Fuchsia Pink, PANTONE
15-0146 Green Flash, PANTONE 19-4205 Phantom, or the Color of the
Year for 2011, PANTONE 18-2120 Honeysuckle – available now with
MyColor inspired by Pantone.
Pricing and Availability
MyColor inspired by Pantone can be purchased for U.S. $9.98 at
over 200 select Lowe’s stores, or online at www.pantone.com/mycolor
and www.lowes.com/mycolor for U.S. $14.97 (includes
shipping). All 49 colors are available in 35 ounce, premixed
containers and are ready for instant use.
About Pantone
Pantone, a wholly owned subsidiary of X-Rite, Incorporated, has
been the world’s color authority for nearly 50 years, providing
design professionals with products and services for the colorful
exploration and expression of creativity. Always a source for color
inspiration, Pantone now offers paint and designer-inspired
products and services for consumers. More information is available
at www.pantone.com.
About X-Rite
X-Rite, Incorporated, is the global leader in color science and
technology. The company, which now includes color industry leader
Pantone, develops, manufactures, markets and supports innovative
color solutions through measurement systems, software, color
standards and services. X-Rite’s expertise in inspiring, selecting,
measuring, formulating, communicating and matching color helps
users get color right the first time and every time, which
translates to better quality and reduced costs. X-Rite serves a
range of industries, including printing, packaging, photography,
graphic design, video, automotive, paints, plastics, textiles,
dental and medical. For further information, please visit
www.xrite.com.
About Synta
Originally established in 1962, Synta is a privately held
company located in the metro Atlanta Georgia area. Manufacturing
innovative home improvement products, architectural coatings and
craft paints, Synta strives to deliver the ultimate consumer
experience ever mindful of quality and inspiration. More
information is available at www.synta.com.
PANTONE®…The color of ideasSM
PANTONE® and other Pantone trademarks are the property of
Pantone LLC. ©2011. All rights reserved.
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