NEW YORK, Feb. 17, 2016 /PRNewswire/ -- StreetEasy®,
New York City's leading real
estate marketplace, debuts a new advertising campaign today, titled
"Find Your Formula."
Through a series of illustrations, the out-of-home campaign
depicts the give and take involved in finding a neighborhood and
home in New York City that best
fits a renter or buyer's budget, needs and lifestyle. Each
illustration is formatted as a mathematical equation and parodies
the trade-offs and decision-making process that characterize a
NYC home search, with solutions
powered by the comprehensive, NYC-centric search criteria buyers and renters
can find on StreetEasy. The series is a mix of long and short
pictorial formulas, some featuring engaging, detail-rich scenes,
with others showing simple equations with only one or two
elements.
"When it comes to New York City
real estate, there's an old adage that usually comes into play:
cost, location, or size – pick two. There isn't an absolutely
perfect living situation in this city, and if you prioritize one
thing, that usually means you have to give something else up," said
Susan Daimler, general manager of StreetEasy. "Recognizing these
unique NYC trade-offs and that
every buyer or renter is different is what this campaign is all
about. It's all a matter of finding what works for you, and
StreetEasy's breadth of listings, vast amenity search criteria, and
unparalleled database of information will help you get there."
This is StreetEasy's second advertising campaign, following the
company's successful debut in 2015 with "Live As You Please."
Similar to the first campaign, "Find Your Formula" will appear
throughout the city with a focus on placements where New Yorkers
spend most of their time: on the streets and sidewalks, in subway
stations, subway cars, buses and taxis. The campaign rolls out this
week and will continue through the spring shopping season.
"Find Your Formula" was created by Office of Baby. A sampling of
different illustrations included in the StreetEasy campaign can be
found at streeteasy.com/blog/find-your-formula-campaign/ and
will be discussed using #FindYourFormula on social media.
About StreetEasy:
StreetEasy is New York City's leading local real estate
marketplace on mobile and the Web, providing accurate and
comprehensive for-sale and for-rent listings from hundreds of real
estate brokerages throughout New York
City and the major NYC
metropolitan area. StreetEasy adds layers of proprietary data and
useful search tools to help home shoppers and real estate
professionals navigate the complex real estate markets within the
five boroughs of New York City, as
well as Northern New Jersey and
the Hamptons.
Launched in 2006, StreetEasy is based in the Flatiron
neighborhood of Manhattan.
StreetEasy is owned and operated by Zillow Group (NASDAQ: Z and
ZG).
StreetEasy is a registered trademark of Zillow, Inc.
About Office of Baby:
Office of Baby is an advertising
agency based in New York City.
Current clients include StreetEasy, Comcast, Capsule and ZocDoc. We
are full service agency - offering creative, strategy, media,
design, production, plus a growing dedication to Virtual Reality.
We specialize in creating advertising which hopefully is not a
slimy, bubbling, abomination upon the earth. If you are interested
in that type of thing visit officeofbaby.com for
more.
(ZFIN)
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SOURCE StreetEasy