SEATTLE, June 20, 2018 /PRNewswire/ -- Painting a home in
the right colors can have a significant impact on its sale price.
According to a Zillow® analysis, homes with black front
doors, tuxedo kitchen cabinets and periwinkle blue bathrooms sell
for as much as a $6,000
premiumi.
Zillow's 2018 Paint Color Analysis looked at more than 135,000
photos from sold homes around the country to see how certain paint
colors impacted their sale price on average, when compared to
similar homes with white walls.
Homes with black or charcoal gray front doors sell for
$6,271 more than expected, the
highest sales premium of all the room and color combinations
analyzed. Tuxedo kitchens, or kitchens where the upper and lower
cabinets are painted in two different colors, sell for a
$1,547 premium. White cabinets
contrasted by a dark navy blue or black kitchen island were some of
the most common tuxedo kitchens in top-performing listings.
Homes with cool, neutral wall colors like blue bathrooms and
light taupe living rooms also sold for more than expected. However,
some paint colors might actually deter buyers. Homes with more
style-specific colors like brick or raspberry red kitchens sell for
$2,310 less than expected. Homes with
yellow exteriors also sell for less.
"For a seller, painting a front door is one the least expensive
home prep projects, but also one that can have a powerful impact on
a home's sale price," says Kerrie
Kelly, Zillow home design expert. "While cool, neutral wall
colors like tan and light blue are still popular, we're seeing a
notable shift in home design where pops of color – particularly in
darker hues of blue and gray to even black -- are becoming
increasingly popular. Contrasting colors, especially in kitchens
and home exteriors add interest and dimension to a room that plays
very well in listing photos and videos."
Picking the perfect paint color is one of many factors that may
affect why a home sells for more money. Walls painted in neutral
colors have broad appeal and may be a signal that the home is
well cared for or has other desirable features. Sellers can also
consult Zillow's Owners Dashboard to see in real time how their
listing is performing compared to similar ones on the market.
Room
Type
|
Color
Tag
|
Description (what this color
looks like in homes)
|
Effect (on average, how much more or less the home sold for)
|
Bathroom
|
Light Blue
|
Periwinkle blue –
often found
with a gray-blue tint
|
$2,786
|
Dining
Room
|
Brown
|
Oat brown to medium
sandy
brown. A brown with
yellowish undertones
|
- $1,684
|
Kitchen
|
Black/Dark Navy
Lower Cabinets
|
Tuxedo cabinets –
white or
light colored upper cabinets
with dark navy or black lower
cabinets or kitchen island
cabinets. Typically paired with
lighter wall color for a pop of
color / high contrast
|
$1,547
|
Kitchen
|
Red
|
Brick or barn red to
a lighter
raspberry red
|
- $2,310
|
Living
Room
|
Light
Taupe
|
Light taupe - a warm
tan with
pink or peach undertones;
darker peach to pink
undertones on accent walls
|
$2,793
|
Exterior
|
Yellow
|
Creamy bright yellow
to a flax
yellow. A warm yellow with
brown undertones
|
- $3,408
|
Front
Door
|
Black
|
Charcoal, smoky black
to a
rich jet black
|
$6,271
|
Zillow Research
Zillow is the leading real estate and rental marketplace
dedicated to empowering consumers with data, inspiration and
knowledge around the place they call home, and connecting them with
great real estate professionals. In addition, Zillow operates an
industry-leading economics and analytics bureau led by Zillow
Group's Chief Economist Dr. Svenja
Gudell. Dr. Gudell and her team of economists and data
analysts produce extensive housing data and research covering more
than 450 markets at Zillow Real Estate Research. Zillow also
sponsors the quarterly Zillow Home Price Expectations Survey, which
asks more than 100 leading economists, real estate experts and
investment and market strategists to predict the path of the Zillow
Home Value Index over the next five years. Launched in 2006, Zillow
is owned and operated by Zillow Group, Inc. (NASDAQ:Z and ZG), and
headquartered in Seattle.
Zillow is a registered trademark of Zillow, Inc.
|
|
|
i The
Zillow Research Paint Colors analysis measured how different paint
colors in various room types may impact the sale price of a home
compared to its Zestimate. Zillow Research analyzed over 135,000
photos from listings around that country that sold between January
2010 and May 2018 to identify which paint colors were associated
with a home selling for more or less than its Zestimate when
compared to similar homes with white walls. The analysis controlled
for other wall colors within each room type, square footage, home
age, and zip code ZHVI in the listing month. Price effects for
different room-color combinations are estimates of the average
premium or discount but may not be reflective of a causal
difference in value compared to white walls.
|
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SOURCE Zillow