SEATTLE, Aug. 19, 2020 /PRNewswire/ -- Zillow today
announced the availability of Builder Ratings and Reviews. This
rich, buyer-generated content will be displayed on builder
profiles, community pages and paid new construction listings on
Zillow. New homeowners will be surveyed at move-in and asked to
rate their overall experience, the quality of their home, builder
responsiveness, the confidence they have in a builder and whether
or not they would recommend that builder to other home buyers.
The new feature addresses a common desire among new construction
home shoppers interested in learning more about the company
building their home. According to the Zillow Consumer Housing
Trends Report, 76% of new construction buyers say that reputation
is very or extremely important1.
"Zillow was founded on the core value of 'turning on the
lights,' arming consumers with the information they need to make
what will likely be the biggest purchase decision of their life,"
said Lucy Wohltman, Vice President
of Zillow New Construction. "Builder Ratings and Reviews provides
our customers with the confidence to pursue the home of their
dreams, and gives our partners the tools they need to manage their
reputation."
The new feature is free to builders already partnering with
Zillow through its Promoted Communities listing product, and
provides builders the opportunity to enhance their reputation, and
influence customer decisions during a critical time in the home
shopping journey.
"The feedback we collect from our new buyer surveys provides us
with insightful data, helping us work toward delivering the best
possible homebuyer experience," said Ashely Hoyt Director of Market
and Consumer Research at Stanley Martin Homes. "Through our
partnership with Zillow, we are able to promote our brand to a
broader homebuyer audience and show our commitment to quality and
service."
The Builder Ratings and Reviews program will be facilitated by
Avid Ratings, who already work with more than 25% of the top home
builders in the U.S. and Canada.
While Builder Reviews and Ratings cannot be edited or deleted,
builders are encouraged to respond publicly to any reviews and
those responses are displayed directly below a corresponding review
on Zillow. All reviews are verified and closely monitored by Avid
for inappropriate and discriminatory content.
"We are always looking for better ways to help our customers
improve homebuyer loyalty and increase company profitability. The
Zillow partnership enables new and existing customers to increase
their brand, strengthen their reputation, and increase sales by
reaching millions of shoppers visiting Zillow websites each month.
Surveying homeowners and displaying those reviews on Zillow is
complimentary for Avid and Zillow customers," said Aaron Everson, CEO, Avid Ratings.
Page views for paid new construction listings increased
dramatically during the spring and summer, with greater than 34%
year-over-year growth over the last for 4 months, and were up 81%
in July, as shoppers continue to show an interest in designing a
new home. Builder Ratings and Reviews are available on all
participating builders' paid new construction listings on
Zillow.
About Zillow Group
Zillow Group, Inc. (NASDAQ: Z) (NASDAQ: ZG), the largest
portfolio of real estate brands on mobile and the web, is building
a safe, on-demand real estate experience. Whether selling, buying,
renting or financing, customers can turn to Zillow's businesses to
find and get into their next home with speed, certainty and
ease.
In addition to Zillow's for-sale and rental listings, Zillow
Offers buys and sells homes directly in dozens of markets across
the country, allowing sellers control over their timeline. Zillow
Closing Services offers customers title and escrow services to
support a more seamless transaction experience. Zillow Home Loans,
our affiliate lender, provides our customers with an easy option to
get pre-approved and secure financing for their next home
purchase.
Millions of people visit Zillow Group sites every month to start
their home search, and now they can rely on Zillow to help them
finish it — with the same confidence, ease and empowerment they've
come to expect from real estate's most trusted brand.
Zillow Home Loans, LLC is an Equal Housing Lender; NMLS 10287,
www.nmlsconsumeraccess.org.
1 Zillow New Construction Consumer
Housing Trends Report 2019
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SOURCE Zillow