Zillow study finds homes with Millennial pink
or cement gray front doors can sell for less than expected
- Homes with a black front door could sell for an estimated
$6,449 more than similar homes.
- Most buyers say they would likely buy a home with a slate blue
front door, and might pay, on average, $1,537 more for it.
- Homes with pale pink front doors could sell for an estimated
$6,516 less than expected.
SEATTLE, June 23,
2022 /PRNewswire/ -- A statement-making front door
can boost a home's curb appeal and its value. Research from Zillow®
finds that homes with slate blue or black front doors appeal to
more recent and prospective buyers and could sell for a higher
price. Conversely, pale pink and cement gray front doors could
negatively impact a home's value.
This new front door paint color analysis is based on a Zillow
study of recent and prospective home buyers who were randomly
assigned images of front doors painted one of 11 colors. The home's
interior was the same for all study participants. Each color
received a score based on buyers' perception of the home,
likelihood of buying the home and the price they would be willing
to pay for the home. National price premiums were calculated using
the typical U.S. home value of $334,141.
Homes with a front door painted slate blue — a chalky light
blue-gray color — received the top overall score with buyers. Most
recent and prospective buyers liked the home with a door painted
this color, would likely purchase the home and, on average, would
be willing to offer an estimated $1,537 more.
A black front door was associated with the highest offer price,
with buyers saying they would be willing to pay, on average,
$6,449 more for a home with this
high-contrast front door. However, black was more polarizing than
other front door colors, with some buyers saying it is "imposing"
and "doesn't give positive vibes at all." Olive green is another
good option, with recent and prospective buyers saying they would
be willing to pay an estimated $969
more for a home with this front door color.
"This research shows how seemingly minor home improvements can
make a big difference in the way a potential buyer views and values
a home," said Amanda Pendleton,
Zillow's home trends expert. "A front door is often the first thing
that captures a buyer's eye, and first impressions matter when
buyers need to make swift decisions in today's fast-moving market.
When going through a stressful process that brings half of all
buyers to tears, visual cues like color can have an outsize impact
on decision making."
Certain front door colors were particularly off-putting to
recent and prospective buyers. Some study participants described
homes with a pale pink front door as "kind of shabby looking" and
would be willing to pay, on average, $6,516 less than expected. Cement gray front
doors received the lowest overall score.
While a home's ultimate sale price is determined by a myriad of
factors, this research shows it pays to be strategic when sprucing
up a home for sale. Most sellers make two improvements to their
home before listing it, and painting is one of the most common
projects they take on. By selecting the right front door paint
color, sellers can appeal to more buyers and potentially boost
their bottom line.
Buyers, meanwhile, should be aware of how cosmetic factors like
front door paint colors can skew their perception and valuation of
a home. To avoid this and to find a home that truly meets their
needs, they can use tools like Zillow's Homes to
Compare feature to see how their saved homes stack up against
each other on more than 70 key listing details.
About Zillow Group
Zillow Group, Inc. (NASDAQ: Z and ZG) is reimagining real estate
to make it easier to unlock life's next chapter. As the most
visited real estate website in the United
States, Zillow® and its affiliates offer customers an
on-demand experience for selling, buying, renting or financing with
transparency and ease.
Zillow Group's affiliates and subsidiaries include Zillow®,
Zillow Premier Agent®, Zillow Home Loans™, Zillow Closing
Services™, Trulia®, Out East®, ShowingTime®, Bridge Interactive®,
dotloop®, StreetEasy® and HotPads®. Zillow Home Loans, LLC is an
Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org).
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SOURCE Zillow Group, Inc.