Avon, Bank One Unveil Rewards Card
December 09 2003 - 8:00AM
PR Newswire (US)
Avon, Bank One Unveil Rewards Card First Payment Product in the
Beauty Industry to Reward Both Representatives, Customers
WILMINGTON, Del., Dec. 9 /PRNewswire-FirstCall/ -- Beauty does have
its rewards. Today, Avon Products, Inc. and Bank One launched the
new Avon Platinum Visa* Card, enabling cardmembers to earn points
redeemable for Avon products through their card purchases and
helping Avon's 600,000 U.S. Representatives boost their earnings
when they generate a new account. It's the first payment product in
the beauty industry that rewards both U.S. Avon Representatives and
customers alike. (Logo:
http://www.newscom.com/cgi-bin/prnh/20030116/NYTH053LOGO ) By using
the Avon Platinum Visa Card anywhere Visa credit cards are
accepted, cardmembers earn a full one percent back on card
purchases. After their first Visa purchase, they will also receive
Avon's Anew RetroActive, one of Avon's most popular skincare
products, worth $25. Every time cardmembers accumulate 2,500
points, they will receive a $25 AVON BEAUTY Rewards certificate on
their billing statement that can be redeemed for Avon products. The
Avon Platinum Visa Card also has a low introductory rate, no annual
fee and there is no limit on the amount of rewards that can be
earned. Avon Representatives will also have the opportunity to earn
$25 for each approved account they generate after a new cardmember
makes a purchase. The Avon Platinum Visa Card is a perfect fit for
Avon's Representatives and customers. According to industry
research, women in the United States have more than $2.2 trillion
in combined purchasing power and more women than men have interest
in credit cards with rewards. Additionally, U.S. women control or
influence 81 percent of family purchasing decisions and 85 percent
manage the household checkbook. "Avon Representatives have built
their businesses on the personal service and convenient shopping
that they offer their customers," said Brian Connolly, president of
Avon North America. "Through this collaboration with Bank One, Avon
Representatives can share an exciting new way to shop with their
customers as well as expand their earning opportunities." "By
partnering with Avon, one of America's leading brands, we are
providing a card product that is unprecedented in the beauty and
direct- selling industries. Avon Representatives will be able to
present this offer using a more personalized approach, instead of
relying on a more traditional channel," said Tom Kerwin, executive
vice president of relationship management for Bank One's card
services division. Consumers may apply for the Avon Platinum Visa
Card through their Avon Representative, by visiting
http://www.avonvisa.com/ or by calling toll free 1-877-AVONVISA
(1-877-286-6847). Avon is the world's leading direct seller of
beauty and related products, with $6.2 billion in annual revenues.
Avon markets to women in 143 countries through 3.9 million
independent sales Representatives. Avon product lines include such
recognizable brand names as Avon Color, Anew, Skin-So-Soft, Advance
Techniques Hair Care, mark.(TM), beComing and Avon Wellness. Avon
also markets an extensive line of fashion jewelry and apparel. More
information about Avon and its products can be found on the
company's web site http://www.avon.com/ . Bank One Corporation is
the nation's sixth-largest bank holding company, with assets of
$290 billion. Bank One currently has more than 51 million credit
cards issued, making it the largest Visa credit card issuer in the
world. Bank One offers a full range of financial services to large
corporate and middle market commercial customers and retail
consumers. This press release and additional information can be
found on the Web at http://www.bankone.com/ . * Visa and the Visa
logo are registered trademarks of Visa USA.
http://www.newscom.com/cgi-bin/prnh/20030116/NYTH053LOGO
http://photoarchive.ap.org/ DATASOURCE: Bank One Corporation
CONTACT: Jessica Iben of Bank One, +1-302-282-6150, ; or Jennifer
Acord, +1-302-451-6568, , or Debora Coffey, +1-212-282-5660, , both
of Avon Products, Inc. Web site: http://www.bankone.com/
http://www.avonvisa.com/ http://www.avon.com/
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