Leading Provider of Data-Driven Software and Services for
Communications Professionals Expands Portfolio and Global
Footprint
CHICAGO, Dec. 26, 2017 /PRNewswire/ -- Cision (NYSE:
CISN) announced today that it has signed a definitive agreement to
acquire PRIME Research ("PRIME"), a leading global provider of
media measurement and analysis services. By adding PRIME to its
portfolio, Cision will expand its comprehensive data-driven
offerings that help communications professionals identify
influencers, craft meaningful campaigns, and attribute business
value to those efforts.
"Earned media often receives less budget than paid and owned
media due to the inability to quantify the value of communications
and PR programs," said Kevin
Akeroyd, Cision CEO. "Adding PRIME's leading media
monitoring and analysis capabilities to Cision's portfolio will
improve the communicator's ability to measure earned media ROI and
better align their campaigns with paid and owned channels."
PRIME provides real-time monitoring and analysis across digital,
print, television, radio, and online channels. Its monitoring also
includes major social channels, including Facebook, Twitter,
Instagram and YouTube. Serving global brands, PRIME brings deep
expertise and IP across a number of key vertical markets, including
automotive, retail, pharma, financial services, and tech.
"With the breadth of its software, services, and distribution
network, Cision provides one of the most comprehensive portfolios
in the world to people who work in communications," said Dr.
Rainer Mathes, Ph.D., founder and
president of PRIME Research. "Joining Cision will deliver even more
value to our customers as we seek to provide them with the
industry's strongest solutions for communication measurement and
insights."
The transaction is expected to close in January of 2018.
The closing of the transaction is subject to customary closing
conditions, including regulatory approval.
About Cision
Cision Ltd. (NYSE: CISN) is a leading
global provider of earned media software and services to public
relations and marketing communications professionals. Cision's
software allows users to identify key influencers, craft and
distribute strategic content, and measure meaningful impact. Cision
has over 3,000 employees with offices in 15 countries throughout
the Americas, EMEA, and APAC. For more information about its
award-winning products and services, including the Cision
Communications Cloud®, visit www.cision.com and follow Cision on
Twitter @Cision.
About PRIME Research
From eight international offices
and in over 100 languages, PRIME marries talent with technology to
help communicators demonstrate and generate PR value and ROI. The
firm integrates, analyzes and evaluates media performance across
all channels – social, digital, print and broadcast – to deliver
actionable insights and strategic guidance for better
communications and business results. PRIME has over 700 employees
with offices in the Brazil,
China, Germany, Switzerland, the United Kingdom, and the United States.
Media Contacts
Nick
Bell
VP, Marketing Communications
CisionPR@cision.com
Danielle Tarp
VP, Blanc & Otus
danielle.tarp@blancandotus.com
Investor Contact
Jack
Pearlstein
Chief Financial Officer
Jack.Pearlstein@Cision.com
View original content with
multimedia:http://www.prnewswire.com/news-releases/cision-agrees-to-acquire-prime-research-300575223.html
SOURCE Cision