Building on its vision of Earned Media Management, Cision
enhances its award-winning Cision Communications Cloud® with
TrendKite's advanced measurement and AI capabilities
CHICAGO, Jan. 23, 2019 /CNW/ -- Cision
(NYSE: CISN) today announced it has acquired Digital PR
platform provider TrendKite. Based in Austin, Texas, TrendKite harnesses artificial
intelligence and analytics to help brands understand the effect
communications programs have on corporate reputation, website
traffic and business outcomes. TrendKite is led by CEO Erik Huddleston, an industry veteran with a
stellar track record solving CMOs' most challenging problems
through innovative technology. Erik will become President of Cision
following the transaction.
TrendKite enables communicators to quantify the business value
of their marcomms campaigns. The addition of TrendKite extends
Cision's vision for Earned Media Management – the unification of
technology, data, measurement, and analysis to modernize the comms
function from an expense into a business driver.
The Digital PR platform will continue to be offered as a
stand-alone application. In the long-term, TrendKite will become
part of the Cision Communications Cloud product offering.
Marketers and communicators will now have the following enhanced
capabilities:
Sophisticated measurement with approachable user
experience: Cision Impact, the industry's first technology for
true campaign measurement and attribution, leverages a robust
ecosystem of ad tech and audience data providers, demonstrating how
earned media content consumption translates into revenue-generating
activities. When integrated into the Cision Communications Cloud,
the combination of these attribution capabilities with TrendKite's
platform will deliver marketers the most sophisticated campaign
measurement available, all with an industry-leading user
experience.
Comprehensive media monitoring &
analysis: Cision's media monitoring platform taps into
millions of earned media sources across online, print, broadcast,
and social media. Combining TrendKite's AI capabilities with
Cision's global content footprint will deliver the insights
communicators need to optimize campaign programs and enhance
performance through improved reporting and analytics.
Enhanced earned media targeting: TrendKite's social
influencer management functionality enables brands to identify and
build relationships across platforms with a range of personalities,
from the world's most influential people to niche subject matter
experts. Coupled with the Cision Influencer Graph, which
understands the connections between an influencer, the content they
create, and the audiences they reach, Cision will offer more
insights for brands to effectively reach their target audience
through earned media outreach.
"Recent research conducted by Cision with PR Week found that 77
percent of CMOs and CCOs believe they can improve comms measurement
and business objective attribution relative to the status quo,"
said Kevin Akeroyd, Cision CEO. "Combining Cision and
TrendKite will address this important objective for industry
professionals worldwide."
"TrendKite and Cision share the same mission of helping clients
improve the results of earned media campaigns," said Erik Huddleston, TrendKite CEO. "Combining our
offerings and capabilities with Cision's comprehensive earned media
platform will allow us to powerfully impact the marketing
communications industry and provide best-in-class PR and
communications solutions."
To learn more about the Cision Comms
Cloud™ click here.
About Cision
Cision Ltd. (NYSE: CISN) is a
leading global provider of earned media software and services to
public relations and marketing communications professionals.
Cision's software allows users to identify key influencers, craft
and distribute strategic content, and measure meaningful impact.
Cision has over 4,000 employees with offices in 22 countries
throughout the Americas, EMEA, and APAC. For more information about
its award-winning products and services, including the Cision
Communications Cloud®, visit www.cision.com and follow
Cision on Twitter @Cision.
About TrendKite
Founded in 2013 in Austin, Texas, TrendKite is the Digital PR
Platform that puts earned media at the heart of the marketing mix.
By harnessing artificial intelligence and big data analytics to
optimize the impact public relations has on a brand's reputation,
website traffic and business goals, TrendKite is transforming the
way the world views earned media. For more information,
visit TrendKite.com and follow @TrendKite on Twitter.
Media Contacts:
Nick
Bell
VP Marketing Communications & Content, Cision
cisionpr@cision.com
Steph Macleod
Kaizo for Cision
cision@kaizo.co.uk
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SOURCE Cision