CHICAGO, June 23, 2023 /PRNewswire/ -- Cision, an
end-to-end consumer and media intelligence and communications
platform, announces the introduction of a new Code of Ethics and a
comprehensive Risk Management Framework created specifically to
guide the company's development of Artificial Intelligence (AI)
driven capabilities. This industry-leading action reflects
increasing concerns from clients, governments, the public and
regulators about the potential dangers of
AI.
"The transformative power of AI has already impacted many
aspects of communications, enabling us to better understand our
audiences, craft more effective messaging and automate
time-consuming tasks," said Antony
Cousins, Executive Director of AI Strategy at Cision.
"However, we must acknowledge that along with these benefits come
potential risks to accuracy, privacy, fairness, transparency and
equality."
The recent breakthroughs in generative AI and the accelerated
pace of development across the PR, communications and marketing
disciplines has created the need for a principled approach to the
application of AI to ensure any guidelines aren't quickly outdated.
Cision's principles include commitments to:
- Rigorous testing, validation, and ongoing monitoring to
minimize potential harm
- Privacy protection and security of client information
- Transparent documentation and explanation of AI objectives,
potential risks and mitigations
- Commitment to maintaining human oversight while targeting and
eliminating bias where possible
Cision has been at the forefront of AI development for years,
leveraging advanced technologies to deliver actionable analysis and
powerful insights to its clients, and is the first in the PR &
communications sector to take a public stand on the responsible
application of AI.
"We understand that as the largest communications technology
company in the world, we must ensure that our AI solutions not only
serve the needs of all our clients, but also avoid any unfair
discrimination, violation of personal privacy or amplification of
misinformation. The implementation of a robust risk management
framework will ensure that Cision's AI technologies adhere to
ethical standards and best practices, fostering a more equitable
and responsible AI ecosystem," said
Cousins.
Cision is also actively shaping the development of government
guidelines ensuring representation for the communications industry
in future AI regulations by actively engaging with the UK
Government on its recently published whitepaper on AI regulation
and the U.S. Government's request for contributions to their AI
regulation plans. In addition, as a leader in industry associations
like CIPR and AMEC, Cousins will be working to build broader
industry commitment to responsible development
guidelines.
"If we do not proactively act responsibly, forthcoming
regulation will be overly restrictive and limit our ability to
maximize the positive impact AI can have for our customers. We want
to collaborate with the whole industry to avoid this risk and
ensure good outcomes for our clients and their stakeholders," said
Cousins. Cision is inviting any relevant stakeholders to reach out
directly if they want to collaborate on industry-wide
commitments.
Cision has a robust pipeline of AI-driven capabilities
leveraging the largest data set in the industry for training AI
models, which it will continue to bring to market through its
Brandwatch consumer intelligence solution, PR Newswire and
CisionOne, the new revolutionary PR & communications platform,
that debuts in July in the UK.
About Cision
Cision is a comprehensive consumer and
media intelligence and communications platform enabling public
relations, marketing and communications professionals around the
world to understand, influence and amplify their stories. As the
market leader, Cision enables the next generation of leaders to
strategically operate in the modern media landscape where company
success is directly impacted by public opinion. Cision has offices
in 24 countries through the Americas, EMEA and APAC, and offers a
suite of best-in-class solutions, including PR Newswire,
Brandwatch, Cision Communications Cloud® and Cision Insights. To
learn more, visit www.cision.com and follow @Cision on
Twitter.
Contact Information:
For media inquiries, please
contact:
Cision Public Relations
cision@kcsa.com
PDF
- https://mma.prnewswire.com/media/2108850/Cision_AI_Code_of_Ethics.pdf
PDF
- https://mma.prnewswire.com/media/2108851/Cision_AI_Vendor_Risk_Assessment.pdf
Logo -
https://mma.prnewswire.com/media/1536983/4102006/Cision_Logo.jpg
View original content to download
multimedia:https://www.prnewswire.co.uk/news-releases/cision-announces-code-of-ethics-for-ai-development-and-support-for-the-responsible-application-across-the-industry-301858569.html
