Special Olympics Virginia Celebrates 30-Year Anniversary With Boddie-Noell Enterprises and Hardee's
June 10 2010 - 7:00AM
Marketwired
Special Olympics Virginia and Hardee's® restaurant franchise
operator Boddie-Noell Enterprises will celebrate the 30th
anniversary of their partnership during Opening Ceremonies of the
2010 Summer Games here Friday.
Since 1981, Hardee's customers in Virginia and Boddie-Noell have
provided employee volunteers, held fundraisers in their Hardee's
restaurants to raise money for the organization and served
countless Hardee's meals to the athletes at the Summer Games. Over
those three decades, Boddie-Noell and Virginia Hardee's customers
have contributed more than $1 million to the program.
Boddie-Noell and Hardee's represent the longest-serving
corporate partner in the 35-year history of Special Olympics
Virginia.
"What really stands out about Boddie-Noell -- apart from their
financial support, the volunteers and their other commitments to
these games -- is that they've hired people with intellectual
disabilities to work in their restaurants so that these folks have
an inclusive way to reach their full potential," said Special
Olympics Virginia President Rick Jeffrey. "It's a great outcome and
shows Boddie-Noell lives their slogan 'We Believe in People.'"
Boddie-Noell and Hardee's partner in the Special Olympics
Virginia Training for Life program by employing persons with
intellectual disabilities, some of whom are Special Olympics
athletes, and providing a welcome workplace environment that breeds
success.
Boddie-Noell Enterprises President and Chief Executive Officer
Bill Boddie will be on hand along with more than 1,200 athletes and
hundreds of volunteers to represent his company for the 30-year
recognition during Friday night's Opening Ceremonies.
"Special Olympics Virginia and these Summer Games hold a special
place in the heart of our company and employees," said Boddie, one
of several members of the Boddie family who have been active in the
Summer Games. The relationship began with BNE Chairman Mayo Boddie
who helped forge the initial commitment. Hundreds of company
volunteers have participated over the years as well, drawing from
the 180 Hardee's restaurants the company operates throughout
Virginia. Boddie-Noell is the largest Hardee's franchise operator
in the United States.
Opening Ceremonies for the Summer Games are at the Robins Center
on the University of Richmond campus beginning at 7:45 p.m. Friday.
The Summer Games take place on Friday and Saturday at St.
Christopher's School and the University of Richmond.
As in years past, Boddie-Noell will have volunteers on hand for
various sporting events at this year's Summer Games and will feed
the athletes on Saturday. Additionally, the annual in-restaurant
fundraiser, "Buy A Star, Be a Fan," will be held in October at
Hardee's locations throughout Virginia. The three-week fundraiser
sells cut-out stars for $1 and 100 percent of the proceeds go to
Special Olympics Virginia to help more than 1,000 Special Olympics
athletes participate in the 2011 Summer Games.
About Boddie-Noell Boddie-Noell Enterprises (BNE) is a
diversified family owned business engaged primarily in restaurants
and land development. Founded in 1962, BNE is the largest Hardee's
franchise operator in the United States with 339 restaurants in
four states, including 180 locations across Virginia. The company
is based in Rocky Mount, NC. Visit www.bneinc.com.
About Special Olympics Virginia Special Olympics is a year-round
international program of sports training and athletic competition
for children and adults with intellectual disabilities, giving them
continuing opportunities to develop physical fitness, demonstrate
courage, experience joy and participate in the sharing of gifts,
skills and friendship with their families, other Special Olympics
athletes and the community. By using sport as a vehicle for social
change, Special Olympics Virginia strives to create opportunities
for meaningful interaction and self discovery for everyone. The
organization's goal is to open the heart and mind of every
Virginian to the value and ability of persons with intellectual
disabilities. Special Olympics Virginia Inc. is the state program
of Special Olympics Incorporated.
About Hardee's Celebrating 50 years in the quick-service
industry, Hardee's Food Systems is a wholly owned subsidiary of CKE
Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the end
of fiscal 2010, CKE Restaurants, Inc., through its subsidiaries,
had a total of 3,141 franchised, licensed or company-operated
restaurants in 42 states and in 14 countries, including 1,224
Carl's Jr. restaurants and 1,905 Hardee's restaurants. For more
information, or to find a Hardee's near you, go to www.ckr.com or
www.hardees.com. Hardee's social media sites include
www.facebook.com/hardees, www.twitter.com/hardees and
www.youtube.com/hardees.
Media Contacts: Boddie-Noell Rick Rountree Email Contact
919-878-1144 Special Olympics Virginia Holly Claytor Email Contact
804.726.3025
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