Decking Contractors Climb to New Heights with the Elk Peak Performance(SM) Contractor Program
July 12 2006 - 2:43PM
Business Wire
ElkCorp (NYSE:ELK) subsidiary Elk Composite Building Products,
Inc., announced today that Elk has added a decking division to its
Elk Peak Performance(SM) Contractor Program, an exclusive
sales-incentive program designed to give qualified decking
contractors a leverage boost over the competition. Contractors can
earn rewards and build their business with enhanced product
warranty options and rebates, acquiring points for selling Elk
CrossTimbers(TM) brand composite decking, CrossTimbers Signature
Railing and RailWays(TM) composite railing systems. Points can be
redeemed for targeted marketing materials, personal rewards or even
ElkCorp common stock. The program also provides its members with an
online lead generation program, custom web page development, a
homeowner financing program and other benefits to help close more
sales. "Not only do we provide personal incentives for quality
decking contractors to participate in our program, we also give
them the necessary branding tools to help them grow their
business," said ElkCorp Senior Vice President of Sales and
Marketing Curt Barker. "Homeowners can be confident they've made
the right choice with an Elk Peak Performance Contractor." Elk Peak
Performance Contractors can provide homeowners additional value
with either a 10- or 15-year limited warranty upgrade. The enhanced
warranty upgrades are a win-win for everyone, giving contractors a
competitive edge and the homeowner additional protection on their
investment. Before accepting a decking contractor into the program,
Elk conducts a background check and verifies a clean work history
with the Better Business Bureau(R). Each Elk Peak Performance
Contractor is required to carry liability insurance and workers
compensation (if required locally). Above all, Elk Peak Performance
Contractors must maintain a 90% satisfaction rate from customer
follow-up surveys to keep their status in the program. To find out
more about the Elk Peak Performance Contractor Program for decking
contractors, call 1-877-ELK-PROS or visit the "Contractor" section
of the company web site at www.elkcorp.com. About Elk: ElkCorp,
through its subsidiaries, manufactures Elk(TM) brand roofing and
building products (over 90% of consolidated revenue) and provides
technologically advanced products and services to other industries.
Each of ElkCorp's principal operating subsidiaries is a leader
within its particular market. Its common stock is listed on the New
York Stock Exchange (NYSE:ELK). See www.elkcorp.com for more
information. (C) 2006. Elk Premium Building Products, Inc. All
rights reserved. Better Business Bureau is a registered service
mark of the Council of the Better Business Bureau, Inc. All other
trademarks, (R), and service marks (SM), are trademarks of Elk
Premium Building Products, Inc., an ElkCorp company (NYSE:ELK).
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