FD Federated Dept Store

Close of Second Major Online Bridal Discounter Within Fourteen Months Highlights Benefit of Shopping In-Store vs. Online CONSHOHOCKEN, Pa., Sept. 27 /PRNewswire-FirstCall/ -- To help brides impacted by the sudden closing of BrideSave.com -- one of the major online bridal discounters that had been frequently recommended by consumer advocate groups -- David's Bridal is offering BrideSave.com customers a 20% discount, in addition to current sale prices, on all off the rack dresses* found at David's Bridal locations nationwide. As the nation's leading bridal retailer with over 260 stores across the country, David's believes in making all brides' dreams come true and decided to help when they learned about the difficulties that many brides and their bridal parties encountered due to the closing of BrideSave.com this past weekend. In addition to providing the incremental discount, David's Bridal carries a large assortment of gowns in every size -- including plus size -- that can be tried on and even taken home that day. This service will likely benefit brides who now face considerable time constraints due to the abrupt closing, as most bridal salons carry only "sample sizes" of wedding gowns, requiring a lengthy ordering process. "With the ever-growing popularity of online shopping, people are becoming accustomed to getting anything and everything with the click of a mouse," says Cindi Freeburn, Vice President, Public Relations for David's Bridal. "While there may be advantages to shopping online for some products, for others, there are significant risks, which has been demonstrated by the closing of two of the major online bridal discounters within the last fourteen months. We want to caution brides-to-be to make informed choices when purchasing their bridal and bridal party gowns -- some of the most important items of the wedding -- so that they are not left in the lurch." David's Bridal recommends consumers purchase their gowns from a well-established bridal retailer with a local storefront to insure the best service. In addition, most retailers have a specific consultant dedicated to each customer, making it easy to follow-up either in person or via phone. Working with a trusted retailer with many years of experience greatly minimizes the chance of the store going out of business. "A wedding should be one of the happiest times in a couple's life," adds Freeburn. "If we can help get a wedding back on track and make a bride feel her most beautiful on that special day, we are happy to do so." Starting today, anyone who comes into a David's Bridal store with a receipt from BrideSave.com will be eligible for the 20% discount, which is in addition to the sale currently running at all David's Bridal stores nationwide. The offer will be available through Tuesday, October 10, 2006. To find the location nearest you, consumers can logo onto http://www.davidsbridal.com/findastore.jsp or call 1-800-877-923-BRIDE. * Special order merchandise is excluded from the offer About David's Bridal: With more than 50 years of bridal experience, David's Bridal understands the importance of providing brides-to-be with a vast selection of exquisitely crafted dresses, available at affordable prices. Today, with more than 260 locations nationwide, David's Bridal continues to expand its retail store locations, while maintaining its philosophy of superior quality, value and service. To locate a store nearby, consumers can call 1-877-693-BRIDE or visit http://www.davidsbridal.com/. David's Bridal is a division of The Federated Department Stores Company. (NYSE:FD). DATASOURCE: David's Bridal CONTACT: Jamie Grayson, +1-212-598-4400, ext. 114, ; Charly Rok, 212.598.4400 ext. 155, , both of Lippe Taylor Web site: http://www.davidsbridal.com/findastore.jsp http://www.davidsbridal.com/

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