Motorola, Freescale, and Nikko Collaborate on a New Remote Control Toy Car Operated by Mobile Phones
January 06 2006 - 9:00AM
PR Newswire (US)
Wireless Wheels Connects Toys and Motorola iDEN(R) Mobile Devices
to Make Life More Fun LAS VEGAS, Jan. 6 /PRNewswire-FirstCall/ --
Motorola Inc. (NYSE:MOT) and Nikko have announced a new Wireless
Wheels remote control toy car controlled by select Motorola iDEN(R)
handsets. Based on the Freescale Semiconductor
(NYSE:FSL)(NYSE:FSL.B) wireless Personal Area Network (PAN)
technology which utilizes the IEEE(R) 802.15.4 standard, the 1/16
scale replica is the latest remote control model to be introduced
by Motorola to the consumer market. Using the Motorola iDEN phone
attachment, which leverages PAN technology, the Motorola iDEN
handset replaces traditional remote controls by operating multiple
devices such as toys or robots with reliable two-way
communications. Wireless Wheels are full-function radio controlled
toy cars that give consumers a multi-sensory racing experience.
Combined with Motorola iDEN handsets, users can view simulations of
their car's movement via animation on the phone's screen, hear the
engine start and the tires squeal as they race, and feel the phone
vibrate in their hand like the steering wheel of a race car. In
addition, the Push-To-Talk (PTT) button serves as a "turbo boost"
for a sudden burst of speed. M. Ban, CEO Nikko Company Ltd notes,
"The new Motorola technology for radio control toys is very
exciting and innovative. This is the first major advancement in the
RC toy category in many years. We are honored to be able to work
with Motorola and Freescale on the development of the generation of
hi-tech RC toys." "It's the fusion of mobile technology and toys,"
said Peter Aloumanis, general manager, U.S. Markets Division,
Motorola's iDEN(R) Mobile Devices. "Motorola is exploring new
applications for short-range wireless communication technologies --
and is having fun while doing it. Wireless Wheels is another
example of bringing seamless mobility to life through play."
"Nikko's latest remote control car is bringing wireless technology
to a new level," said Brett Black, commercial wireless manager of
Freescale's Wireless and Mobile Systems Group. "This collaboration
underscores Freescale's leadership in providing cutting-edge
wireless solutions that will have a positive and fun impact in our
everyday lives." Freescale's technology based on the IEEE 802.15.4
standard includes the MC13193 2.4 GHz RF chip, a low voltage, low
power HCS08 MCU, which provides a robust, cost effective, and
easy-to-deploy solution. IEEE 802.15.4 on-chip features and
enhancements help to reduce external components and total bill of
materials, while providing battery lifetimes of up to several
years. Wireless Wheels are compatible with the following Motorola
iDEN phones: i265, i275, i560, i730, i760, i830, i850, i860, and
i870 and runs on 4 AA batteries. For more information on Wireless
Wheels, please contact http:/// . About Motorola Motorola is a
Fortune 100 global communications leader that provides seamless
mobility products and solutions across broadband, embedded systems
and wireless networks. In your home, auto, workplace and all spaces
in between, seamless mobility means you can reach the people,
things and information you need, on the go. Seamless mobility
harnesses the power of technology convergence and enables smarter,
faster, cost-effective and flexible communication. Motorola had
sales of US $31.3 billion in 2004. For more information:
http://www.motorola.com/. About Freescale Semiconductor Freescale
Semiconductor, Inc. (NYSE:FSL)(NYSE:FSL.B) is a global leader in
the design and manufacture of embedded semiconductors for the
automotive, consumer, industrial, networking and wireless markets.
Freescale became a publicly traded company in July 2004 after more
than 50 years as part of Motorola, Inc. The company is based in
Austin, Texas, and has design, research and development,
manufacturing or sales operations in more than 30 countries.
Freescale, a member of the S&P 500(R), is one of the world's
largest semiconductor companies with 2004 sales of $5.7 billion
(USD). http://www.freescale.com/ . About Nikko Company Ltd. Nikko
Company Ltd is the world's largest manufacturer of remote control
Toys. Founded in 1958, and based in Tokyo, Japan, Nikko has grown
to become the world leader in the design, development and
manufacturing of all type of RC Toys including cars, trucks, boats,
airplanes and helicopters. Nikko has sales and marketing operations
in 20 different countries. Nikko maintains it's own R & D,
tooling and manufacturing facilities in Hong Kong, China, and
Malaysia. For more information: http://www.nikko-group.com/ .
MOTOROLA and the Stylized M Logo are registered in the US Patent
& Trademark Office. All other product or service names are the
property of their respective owners.
http://www.newscom.com/cgi-bin/prnh/20020307/MOTLOGO
http://www.newscom.com/cgi-bin/prnh/20020415/MOTNOTAGLOGO
http://photoarchive.ap.org/ DATASOURCE: Motorola Inc. CONTACT:
Steven Hendricks of Motorola, +1-954-723-8979, ; or Shannon Reid of
Freescale Semiconductor, +1-480-413-3228, ; or Norm Goldberg of
Nikko, +1-847-299-8550, Web site: http://www.motorola.com/
http://www.freescale.com/ http://www.nikko-group.com/
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