Freescale's i.MX31 Applications Processor is a Portable Media Sensation
November 20 2006 - 7:00AM
Business Wire
Freescale Semiconductor�s (NYSE:FSL)�(NYSE:FSL.B) i.MX31 processors
achieved a remarkable milestone, shipping one million units in 167
days. The i.MX31 processor is a highly integrated and innovative
multimedia engine that is at the heart of some of the most popular
portable media devices and features an advanced image processing
unit that is designed to deliver an impressive viewing experience.
The i.MX family of applications processors is finding a home in a
broad range of wireless devices. Driving this adoption is
Freescale�s growing portfolio of high-resolution video codecs,
multimedia engineering expertise and Smart Speed� integrated
circuit architecture that extracts optimal processor performance
while extending battery life. This high-performance, low-power
innovation enables consumer electronic manufacturers to bring a
sensational video and audio experience, typically reserved for home
entertainment systems, to their customer�s mobile devices. �With
multimedia content for mobile phones and portable media players
readily available, the ability to deliver a cinematic video and
audio experience relies heavily on the device�s applications
processor,� said Berardino Baratta, general manager of the
Multimedia Applications Division for Freescale. �i.MX processors
bring the LCD screen to life with crystal clear video quality and
vibrant, true colors for a cinematic viewing experience that
consumers can enjoy on the go. More and more OEMs want this i.MX
performance advantage in their mobile entertainment devices.� The
powerful i.MX31 and i.MX31L multimedia applications processors
integrate an image processing unit engineered to support VGA 30
frames per second for outstanding video quality. The i.MX
processors are designed to support the major video standards,
including MPEG-2, MPEG-4, AVI, DivX, H.263 and H.264, with
best-in-class digital video compression. Supporting Microsoft
Windows operating systems Freescale�s i.MX multimedia applications
processors are at the heart of a growing number of mobile phones
running Microsoft� Windows� mobile operating systems. Recently
introduced products driven by the i.MX21 multimedia applications
processor that feature Microsoft Windows mobile operating systems,
include the Kinpo iDo S600 Pocket PC phone; the Axia A108 PDA
phone, dubbed the world�s smallest Windows CE.Net� PDA phone by its
manufacturer Oswin Technology; and the Amoi E8 smartphone. Each
phone includes the latest video and audio codecs, so consumers can
play downloaded movies, TV programs and home videos, as well as
view photos and listen to music files. To help ensure a reliable,
high-quality user experience on cell phones and mobile
entertainment devices based on a Windows embedded OS, i.MX
processors have earned the Microsoft PlaysForSure� certification.
i.MX drives portable media players As mobile entertainment device
manufacturers look to incorporate video into their next-generation
designs, i.MX multimedia processors provide the spectacular video
quality, colors and rich mobile entertainment experience consumers
crave. Mobile devices driven by i.MX applications processors
available today include: AOCOS MP-200 mini MP4 player (i.MX21) �
integrates convenient portable audio/video playback, as well as
radio reception, games and electronic books Techno PMP-10S and
PMP-30S (i.MX21) � first portable media players introduced by a
domestic Chinese consumer electronics company Toshiba gigabeat� S
Series (i.MX31L) � a new line of digital video and audio players
powered by Microsoft Windows Portable Media Center Edge Products A2
(i.MX21) � an in-cab controller with GPS navigation built-in,
allows the driver to switch among five available power levels on
the fly, adding up to 125 more horsepower Supa S300 All-In-One GPS
Navigator (i.MX21) � fully automatic with voice and visual
instructions, route calculation, automatic re-routing,
distance-to-go and time-to-go/ETA calculation Vestel DVB-H PMP �
pocket-sized multimedia PMP with mobile TV capability i.MX31 and
i.MX31L availability The i.MX31 and i.MX31L processors are shipping
in volume. Learn more about Freescale�s mobile entertainment
processing solutions at: www.freescale.com/imx. Smart Speed
technology The i.MX31 and i.MX31L processors leverage Freescale�s
Smart Speed technology architecture, an intelligent integrative
approach that uses hardware accelerators to offload the CPU and a
crossbar switch to bring parallelism to the system. The 6x5 Smart
Speed crossbar switch nearly eliminates wait states. This results
in fewer effective cycles per instruction (eCPI) required, enabling
the i.MX31 processors to drive equivalent performance to processors
with clock speeds up to 3 GHz, but without the power consumption
penalty that goes with higher operating frequencies. The power and
audio performance of Freescale�s multimedia platform is
complemented by the company�s highly integrated Power Management
and User Interface (PMUI) ICs. About Freescale Semiconductor
Freescale Semiconductor, Inc. (NYSE:FSL)�(NYSE:FSL.B) is a global
leader in the design and manufacture of embedded semiconductors for
the automotive, consumer, industrial, networking and wireless
markets. Freescale became a publicly traded company in July 2004.
The company is based in Austin, Texas, and has design, research and
development, manufacturing or sales operations in more than 30
countries. Freescale, a member of the S&P 500�, is one of the
world's largest semiconductor companies with 2005 sales of $5.8
billion (USD). www.freescale.com Reader Inquiry Response: Freescale
Semiconductor P.O. Box 17927 Denver, CO 80217 USA Freescale� and
the Freescale logo are�trademarks�of Freescale Semiconductor, Inc.
All other product or service names are the property of their
respective owners. � Freescale Semiconductor, Inc. 2006. Freescale
Semiconductor's (NYSE:FSL) (NYSE:FSL.B) i.MX31 processors achieved
a remarkable milestone, shipping one million units in 167 days. The
i.MX31 processor is a highly integrated and innovative multimedia
engine that is at the heart of some of the most popular portable
media devices and features an advanced image processing unit that
is designed to deliver an impressive viewing experience. The i.MX
family of applications processors is finding a home in a broad
range of wireless devices. Driving this adoption is Freescale's
growing portfolio of high-resolution video codecs, multimedia
engineering expertise and Smart Speed(TM) integrated circuit
architecture that extracts optimal processor performance while
extending battery life. This high-performance, low-power innovation
enables consumer electronic manufacturers to bring a sensational
video and audio experience, typically reserved for home
entertainment systems, to their customer's mobile devices. "With
multimedia content for mobile phones and portable media players
readily available, the ability to deliver a cinematic video and
audio experience relies heavily on the device's applications
processor," said Berardino Baratta, general manager of the
Multimedia Applications Division for Freescale. "i.MX processors
bring the LCD screen to life with crystal clear video quality and
vibrant, true colors for a cinematic viewing experience that
consumers can enjoy on the go. More and more OEMs want this i.MX
performance advantage in their mobile entertainment devices." The
powerful i.MX31 and i.MX31L multimedia applications processors
integrate an image processing unit engineered to support VGA 30
frames per second for outstanding video quality. The i.MX
processors are designed to support the major video standards,
including MPEG-2, MPEG-4, AVI, DivX, H.263 and H.264, with
best-in-class digital video compression. Supporting Microsoft
Windows operating systems Freescale's i.MX multimedia applications
processors are at the heart of a growing number of mobile phones
running Microsoft(R) Windows(R) mobile operating systems. Recently
introduced products driven by the i.MX21 multimedia applications
processor that feature Microsoft Windows mobile operating systems,
include the Kinpo iDo S600 Pocket PC phone; the Axia A108 PDA
phone, dubbed the world's smallest Windows CE.Net(TM) PDA phone by
its manufacturer Oswin Technology; and the Amoi E8 smartphone. Each
phone includes the latest video and audio codecs, so consumers can
play downloaded movies, TV programs and home videos, as well as
view photos and listen to music files. To help ensure a reliable,
high-quality user experience on cell phones and mobile
entertainment devices based on a Windows embedded OS, i.MX
processors have earned the Microsoft PlaysForSure(TM)
certification. i.MX drives portable media players As mobile
entertainment device manufacturers look to incorporate video into
their next-generation designs, i.MX multimedia processors provide
the spectacular video quality, colors and rich mobile entertainment
experience consumers crave. Mobile devices driven by i.MX
applications processors available today include: -- AOCOS MP-200
mini MP4 player (i.MX21) - integrates convenient portable
audio/video playback, as well as radio reception, games and
electronic books -- Techno PMP-10S and PMP-30S (i.MX21) - first
portable media players introduced by a domestic Chinese consumer
electronics company -- Toshiba gigabeat(R) S Series (i.MX31L) - a
new line of digital video and audio players powered by Microsoft
Windows Portable Media Center -- Edge Products A2 (i.MX21) - an
in-cab controller with GPS navigation built-in, allows the driver
to switch among five available power levels on the fly, adding up
to 125 more horsepower -- Supa S300 All-In-One GPS Navigator
(i.MX21) - fully automatic with voice and visual instructions,
route calculation, automatic re-routing, distance-to-go and
time-to-go/ETA calculation -- Vestel DVB-H PMP - pocket-sized
multimedia PMP with mobile TV capability i.MX31 and i.MX31L
availability The i.MX31 and i.MX31L processors are shipping in
volume. Learn more about Freescale's mobile entertainment
processing solutions at: www.freescale.com/imx. Smart Speed
technology The i.MX31 and i.MX31L processors leverage Freescale's
Smart Speed technology architecture, an intelligent integrative
approach that uses hardware accelerators to offload the CPU and a
crossbar switch to bring parallelism to the system. The 6x5 Smart
Speed crossbar switch nearly eliminates wait states. This results
in fewer effective cycles per instruction (eCPI) required, enabling
the i.MX31 processors to drive equivalent performance to processors
with clock speeds up to 3 GHz, but without the power consumption
penalty that goes with higher operating frequencies. The power and
audio performance of Freescale's multimedia platform is
complemented by the company's highly integrated Power Management
and User Interface (PMUI) ICs. About Freescale Semiconductor
Freescale Semiconductor, Inc. (NYSE:FSL) (NYSE:FSL.B) is a global
leader in the design and manufacture of embedded semiconductors for
the automotive, consumer, industrial, networking and wireless
markets. Freescale became a publicly traded company in July 2004.
The company is based in Austin, Texas, and has design, research and
development, manufacturing or sales operations in more than 30
countries. Freescale, a member of the S&P 500(R), is one of the
world's largest semiconductor companies with 2005 sales of $5.8
billion (USD). www.freescale.com -0- *T Reader Inquiry Response:
Freescale Semiconductor P.O. Box 17927 Denver, CO 80217 USA *T
Freescale(TM) and the Freescale logo are trademarks of Freescale
Semiconductor, Inc. All other product or service names are the
property of their respective owners. (C) Freescale Semiconductor,
Inc. 2006.
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