PITTSBURGH, Jan. 28, 2020 /PRNewswire/ -- GNC, a global
health and wellness brand that helps people live well, announced
today a strategic partnership with Jay
Glazer, NFL insider and analyst for Fox Sports, MMA
coach/trainer and owner of Unbreakable Performance Center, a gym
known for training some of the world's top celebrities and
athletes.
GNC's expertise in nutritional science and an established supply
chain of quality ingredient sources, combined with Glazer's passion
and immense background in fitness and training, makes this an
unstoppable duo. Together, they will inspire people to find their
inner champion and achieve personal success to get well, stay well
and live well.
"We share the same commitment as Jay. Through his Unbreakable
Performance gym and our innovative products, we fuel people to
become the best versions of themselves through hard work and smart
recovery," said Ryan Ostrom, Chief
Brand Officer, GNC Holdings, Inc.
"Personalization and commitment-driven results are at our core.
Coupled with the expertise of our coaches, we believe that anything
is achievable with courage, support and a will to succeed."
Inspired by his Los
Angeles-based gym, Glazer and GNC are co-developing a new
line of pre-workout and recovery products called "Unbreakable
Performance Fueled by GNC" that will be available later this
year.
"GNC is one of the world's leading brands in nutritional
supplements, and their innovative approach to health and fitness
made them the perfect partner," said Glazer. "Together our passion,
determination and innovation represents the best in exercise,
recovery, nutrition – and all around living well."
Both partners are also united by their support for the nation's
veterans and using fitness as a tool to transition them to civilian
life – GNC through its Live Well Foundation and Glazer through his
nonprofit, Merging Vets & Players (MVP). A percentage of all
"Unbreakable Performance Fueled by GNC" sales will benefit MVP,
which brings veterans and former professional athletes together in
their transitions to life after the uniforms come off.
"Unbreakable Performance Fueled by GNC" products will be
available later this year in GNC stores, in GNC's retail partners,
on GNC.com and at Unbreakable Performance in Los Angeles.
For more information on GNC and its products, please visit
www.gnc.com. For more information on Glazer and Unbreakable
Performance, please visit www.unbreakableperformance.com.
About GNC
GNC Holdings, Inc. (NYSE: GNC) is a leading global health
and wellness brand that provides high quality science-based
products and solutions consumers need to live mighty, live fit,
live long and live well. The brand touches consumers
worldwide by providing its products and services
through company-owned retail locations, domestic and
international franchise locations, digital commerce and strong
wholesale and retail partnerships across the globe. GNC's
diversified, multi-channel business model has worldwide reach and a
well-recognized, trusted brand. By combining exceptional
innovation, product development capabilities and an extensive
global distribution network, GNC manages a best in class
product portfolio. As of September 30, 2019, GNC had
approximately 7,800 locations, of which approximately 5,700 retail
locations are in the United States (including
approximately 1,900 Rite Aid licensed
store-within-a-store locations) and the remainder are locations in
approximately 50 countries.
About Unbreakable Performance Center
Unbreakable
Performance Center (UPC), located in West
Hollywood, California was named "The Most Elite Gym in
America" by Yahoo Health, one of the top gyms in the world by Men's
Health UK, and "The Soho House of Gyms" by the New York Times Style
Section. UPC is co-owned by Jay
Glazer, pro football legend Brian
Urlacher and Three-time Captain of the US Women's Volleyball
Team, Lindsey Berg. UPC is also
the Los Angeles home of Merging
Vets & Players (MVP) (www.vetsandplayers.org), whose mission is
to match up combat veterans and former professional athletes
together -- after the uniform comes off -- to give them a new team
to tackle the transition together. MVP's other locations include
Las Vegas, Chicago, Atlanta, and New
York is slated to open soon.
Contacts:
Kathryn Pritts, GNC –
Kathryn-Pritts@gnc-hq.com
Alyssa Schor, Zeno Group for GNC –
Alyssa.Schor@zenogroup.com
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SOURCE GNC Holdings, Inc.