Hilton Celebrates All Meeting, Event and Travel Professionals as “WowMakers”
October 19 2016 - 11:00AM
Business Wire
New initiative shines spotlight on the
industry’s heroes; shares inspiring stories and advice
Think back to events you’ve attended, from big conventions to
weddings to company off-sites and sales incentive trips. While you
were blissfully enjoying the occasion, dedicated professionals were
carefully planning, making decisions and thwarting crises behind
the scenes. These meeting, event and travel professionals lead
fast-paced, pressure-filled jobs managing logistics, instilling
creativity and fostering attendee engagement. But these industry
heroes – 100,000-plus in the U.S. alone – don’t always get the
credit they deserve.
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Hilton unveils Museum of Wow in Las Vegas
on Oct. 18, 2016 to celebrate the launch of WowMakers, an
initiative to celebrate meeting, event and travel professionals.
(Denise Truscello /Getty Images for Hilton)
To recognize and celebrate these incredible individuals,
Hilton (NYSE:HLT) today launched WowMakers, its largest-ever
B2B marketing initiative. WowMakers, a fresh designation Hilton
coined for meeting, event and travel professionals, will serve as
Hilton’s key communications platform through which it engages with
customers. As part of WowMakers, Hilton will roll out a multitude
of tools and resources over the next several months to support and
inspire meeting, event and travel professionals to truly “Wow”
their attendees and clients.
“Meeting professionals are the backbone of the hospitality,
meetings and events industries, and Hilton wants to help recognize
them as the WowMakers they truly are,” said Andrew Flack, vice
president, Marketing & eCommerce Americas at Hilton.
“Experience is the most important aspect of a meeting and the
WowMakers turn bold ideas into breathtaking realities.”
Hilton ushered in the initiative by introducing the first set of
WowMakers’ stories in a “Museum of Wow” at its annual customer
event during IMEX in Las Vegas last evening. The Museum showcased
stories of meeting, event and travel professionals who have gone
above and beyond to create “Wow” moments through an engaging
audio-visual display of artifacts. These WowMakers stories
include:
- Mindy Halpert, an association meeting
planner who took her company’s annual retreat in an indoor ballroom
and transformed it into an interactive camp, complete with trees,
tents and an indoor campfire built from light-sticks and burlap
transported across Washington D.C.
- Jack Ezon, a luxury travel professional
who sent 150 people to Tanzania for a Bar Mitzvah, chartered a 757
and 20 private jets and recruited 100 Maasai tribespeople to greet
the group.
- Joe Landers, a sales promotions manager
who recreated Bavaria’s late 19th century “Mad King” Ludwig’s
castle in Munich for a ball fit for Cinderella herself. He garnered
a 99.02 percent satisfaction rate.
“I plan roughly 20 meetings a year for groups between 15 and 500
and no two events are the same,” said Joe Landers, manager of sales
promotions, Shelter Insurance. “I like to know that what I do has
an effect on our people as well as the company’s objectives and
having a partner like Hilton that is committed to creating
outstanding events helps me do that.”
In addition to the Museum of Wow, Hilton will bring the
WowMakers initiative to life in a variety of ways:
- Expanded
website: When developing the WowMakers concept, Hilton spoke
with Sales Team Members and WowMakers themselves to determine how
best to support them in their roles and continue creating “Wow.”
Based on these conversations along with industry trends and
insights, Hilton revamped Meetings.Hilton.com to incorporate
resources for meeting, event and travel professionals such as tips
– “When negotiating, think beyond room rates”; “Book early to get
the location that you want” – engaging content and instant access
to Hilton information about planning particulars like food and
beverage.
- #WowMakersContest: Hilton launched a Twitter
contest inviting travel professionals to share their favorite
stories, now through November 15, of how they’ve “Wowed” clients,
using the hashtag #WowMakersContest, for a chance to win a
“Wow”-worthy trip of their own. Hilton will reward 12 grand prizes
(three per week for four weeks), each to include a $250
Ticketmaster gift card and a one-night stay at a Hilton property.
There will also be 20 runner-up prizes (six per week for four
weeks), each to include $250 in Unlimited Rewards for entrants who
are a part of the program.
- New
offerings: Hilton recently expanded its “Meet with Purpose”
program to make it more seamless for meeting and event
professionals to incorporate healthier food and activity breaks
during meetings. As experience is a top driver for meeting
professionals, this health-focused package will be a resource for
WowMakers to impress attendees and provide inspiration on how to
better meet their attendees’ needs in every aspect of the
meeting.
Stay tuned to Meetings.Hilton.com and follow our social media
channels for new WowMakers stories, along with innovative resources
and solutions for its customers under the “WowMakers” banner. The
website also has more information on the WowMakers initiative and
specific Meet with Purpose information can be found at
http://meetings.hilton.com/meet-with-purpose/.For information on
how meeting professionals can earn rewards for their “Wow” events
through the Hilton HHonors Event Planner Bonus Program, visit
HHonors.com.
About HiltonHilton (NYSE:HLT) is a leading global
hospitality company, comprising more than 4,700 managed,
franchised, owned and leased hotels and timeshare properties with
over 775,000 rooms in 104 countries and territories. For 97 years,
Hilton has been dedicated to continuing its tradition of providing
exceptional guest experiences. The company's portfolio of 13
world-class global brands includes Hilton Hotels & Resorts,
Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts,
Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by
Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by
Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by
Hilton and Hilton Grand Vacations. The company also manages an
award-winning customer loyalty program, Hilton HHonors®. Hilton
HHonors members who book directly through preferred Hilton channels
have access to benefits including an exclusive member discount,
free standard Wi-Fi, as well as digital amenities that are
available exclusively through the industry-leading Hilton HHonors
app, where Hilton HHonors members can check-in, choose their room,
and access their room using a Digital Key. Visit
news.hiltonworldwide.com for more information and connect with
Hilton on Facebook, Twitter, YouTube, Flickr, LinkedIn and
Instagram.
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Brittany Feinson(703) 883
5212Hiltonbrittany.feinson@hilton.comnews.hiltonworldwide.comorStephen
SnartEdelman on Behalf of Hilton(312) 552
1196stephen.snart@edelman.com
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