Hyatt Names Maryam Banikarim Global Chief Marketing Officer
January 07 2015 - 9:05AM
Business Wire
Hyatt Hotels Corporation (NYSE: H) today announced the
appointment of Maryam Banikarim as the company’s global chief
marketing officer. In this role, Banikarim will be responsible for
driving the company’s individual brands and the experiences they
offer online and offline while working across the organization to
facilitate innovation around the guest experience. Banikarim will
assume her new role at Hyatt effective January 26, 2015, reporting
to Mark Hoplamazian, president and chief executive officer.
Maryam Banikarim, chief marketing
officer, Hyatt Hotels Corporation (Photo: Business Wire)
“Maryam is an exceptional leader. She brings to Hyatt a wealth
of experience working with brands that are experiential, emotional
and brought to life in many ways, including through storytelling,
all things we believe are essential to our brands and will help us
achieve our goal of becoming the most preferred hotel company,”
said Hoplamazian. “Her energy, creativity and focus on people,
along with her passion for innovation and proven track record of
results, make Maryam a perfect fit.”
“Hyatt has incredibly powerful global brands. Its passion and
commitment to providing authentic, caring experiences for its
guests and colleagues, alike, is inspiring,” said Banikarim. “I am
excited to lead the marketing team at such a transformative time in
the hospitality business and thrilled to be part of the Hyatt
family.”
Banikarim joins Hyatt with more than 20 years of marketing
expertise across multiple industries. Most recently she was the
first-ever chief marketing officer at the Gannett Company,
responsible for national sales, company-wide marketing,
communications and research. Prior to Gannett, she was senior vice
president at NBC Universal and chief marketing officer for
Univision Communications, Inc. Before that Banikarim founded a
strategy firm, consulting for such clients as Deutsche Bank,
Bacardi and Time-Warner. She also worked at Turner Broadcasting,
MacMillan Publishing, and was a lead team member for the launch of
CitySearch, an early Internet start-up. Banikarim began her career
in account management at Young & Rubicam.
Banikarim earned a B.A. in political science from Barnard
College where she was a Harry S. Truman scholar. She also holds an
MBA and Masters in International Affairs from Columbia University
and serves on the boards of Reporters without Borders, Columbia
University’s Alumni Association, the Ad Council, Advertising Week
and the Mount Sinai Adolescent Health Center.
Banikarim’s achievements have been widely recognized: The New
York Post’s “50 Most Powerful Women in NYC,” Fast Company’s “Fast
Fifty” list of corporate trailblazers and trendsetters, Fast
Company’s “Top 10 Disrupters,” Crain’s New York Business and
Advertising Age’s “40 under 40,” Advertising Age’s “Women to Watch”
and most recently Fast Company’s “Most Creative People In Business
1000.” Additionally, she is recognized as a Woman of Distinction by
the League of Women Voters of the City of New York and was honored
by the Girl Scouts Council of Greater New York.
Banikarim and her family will relocate to Chicago from New York
this summer.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading
global hospitality company with a proud heritage of making guests
feel more than welcome. Thousands of members of the Hyatt family
strive to make a difference in the lives of the guests they
encounter every day by providing authentic hospitality. The
Company’s subsidiaries develop, own, operate, manage,
franchise, license or provide services to hotels, resorts, branded
residences and vacation ownership properties, including under
the Hyatt®, Park Hyatt®, Andaz®, Grand
Hyatt®, Hyatt Regency®, Hyatt Place®, Hyatt House®,
Hyatt Zilara™, Hyatt Ziva™, Hyatt
Residences® and Hyatt Residence
Club® brand names and have locations on six continents. As
of September 30, 2014, the Company's worldwide portfolio consisted
of 573 properties in 48 countries. For more information, please
visit www.hyatt.com.
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Hyatt Hotels CorporationStephanie Sheppard+1 312 780
5399stephanie.sheppard@hyatt.com
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