Beloved SKIPPY® peanut butter
returning to Canadian shelves as the signature ingredient of five
all-new, innovative snacking options
AUSTIN,
Minn., May 15, 2024 /CNW/ -- After a seven-year
hiatus, the iconic SKIPPY® peanut butter brand is
returning to the Canadian consumer market, and doing so in
innovative fashion. The beloved peanut butter brand will arrive at
Canadian retailers in the form of five all-new, peanut
butter-inspired snack products — rather than the classic lines of
jarred peanut butter — that will soon be available on shelves
nationwide.
"It's an exciting day for peanut butter lovers throughout
Canada," said Shawn Levy, country manager of Canada for Hormel Foods. "The return of the
SKIPPY® brand is a big win for Canadian consumers as we
reacquaint the country with the familiar and comforting flavor of
SKIPPY® peanut butter."
Hormel Foods Corporation, which acquired the SKIPPY®
brand in 2013, is showcasing the first phase of its Canada re-launch with a rollout of new
SKIPPY® snack products at the SIAL Canada 2024 show,
which begins today at the Palais des Congrès in Montreal. This first-phase rollout includes
five different snack iterations, including SKIPPY®
Crispy Thin Potato Cookies, which will be available in June at
select Costco Canada retailers.
More new SKIPPY® snack products are also expected to
be launched in Canada in the
future.
"We are just getting started," said Bonita Wong, senior brand manager at Hormel
Foods. "We expect these new SKIPPY® snack products to
make a splash in the Canadian market, and we have many more
exciting ideas in store for the future that are sure to be a hit
with consumers. Stay tuned for more!"
For more detailed information on all new products from the
SKIPPY® brand, visit www.cbpowell.com.
About Hormel Foods — Inspired People. Inspired
Food.™
Hormel Foods Corporation (NYSE: HRL), based in Austin, Minnesota, is a global branded food
company with over $12 billion in
annual revenue across more than 80 countries worldwide. Its brands
include Planters®, Skippy®,
SPAM®, Hormel® Natural Choice®,
Applegate®, Justin's®, Wholly®,
Hormel® Black Label®,
Columbus®, Jennie-O® and more than
30 other beloved brands. The company is a member of the S&P 500
Index and the S&P 500 Dividend Aristocrats, was named one of
the best companies to work for by U.S. News & World Report, one
of America's most responsible companies by Newsweek, recognized on
Fast Company's list of the 100 Best Workplaces for Innovators,
received a perfect score of 100 on the 2023–24 Corporate Equality
Index and has received numerous other awards and accolades for its
corporate responsibility and community service efforts. The company
lives by its purpose statement — Inspired People. Inspired
Food.™ — to bring some of the world's most trusted
and iconic brands to tables across the globe. For more information,
visit hormelfoods.com.
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SOURCE Hormel Foods Corporation