Nuts and snack brand partners with BBDO MW to
unveil new campaign in support of PLANTERS® Nut Duos snack
AUSTIN,
Minn., July 29, 2024 /PRNewswire/ -- To support
of the launch of new PLANTERS® Nut Duos, the
PLANTERS® brand is launching a new advertising
campaign titled 'Duo-licious.' The campaign includes three
15-second TV spots where snacking moments are humorously
interrupted by a memorable singing duo who enthusiastically put on
a show.
The ads deliver on a challenge to create excitement for the new
snacks while clearly communicating the pairing of two nuts and two
flavors combined for a unique snacking experience. The creative
reinforces this through the idea of "flavor harmony," celebrated in
the singing of a nostalgia-drenched R&B duo who appears every
time someone pours a handful of PLANTERS® Nut Duos.
"The 'Duo-licious' campaign highlights PLANTERS® Nut
Duos with a blend of fun and excitement, highlighting how this new
product transforms snacking into an unforgettable experience," said
Ashley Krautkramer-Gonya, senior
brand manager for the PLANTERS® brand.
Beyond TV and streaming services, the new 'Duo-licious' campaign
will run across several digital and social platforms, including a
Snapchat lens in which the duo serenades users in "flavor harmony"
as well as TikTok creator content.
During the product's meticulous development, the
PLANTERS® brand team explored over 100 nut-and-flavor
combinations and tested them with consumers before determining the
final recipes that had the most appealing, trending flavors. Each
PLANTERS® Nut Duos snack flavor combination is packed in
a convenient, 5-ounce resealable bag and sells at a suggested
retail price of $4.79.
For more information about the PLANTERS® brand, visit
https://www.planters.com/ or follow the brand's social media
channels including Facebook, Instagram and Tiktok.
About the PLANTERS® Brand
Founded in 1906
in Wilkes-Barre, Pa., the
PLANTERS® brand has been the ultimate snacking solution
for consumers for over a century, with a vast portfolio of peanuts,
snackable nut mixes, seeds, and so much more. No matter what you're
craving — salted, unsalted, dry roasted, honey roasted, peanuts,
cashews, mixed nuts — PLANTERS® products have you
covered. The PLANTERS® brand is also home to the beloved
MR. PEANUT® character, who is currently touring the
streets of America in his world-famous NUTmobile. Fans of the
PLANTERS® brand can request the world's largest peanut
on wheels by submitting a request at plantersnutmobile.com/request.
For more information on all PLANTERS® products, visit
planters.com.
About Hormel Foods — Inspired People. Inspired
Food.™
Hormel Foods Corporation (NYSE: HRL), based in Austin, Minnesota, is a global branded food
company with over $12 billion in
annual revenue across more than 80 countries worldwide. Its brands
include Planters®, Skippy®,
SPAM®, Hormel® Natural Choice®,
Applegate®, Justin's®, Wholly®,
Hormel® Black Label®,
Columbus®, Jennie-O® and more than
30 other beloved brands. The company is a member of the S&P 500
Index and the S&P 500 Dividend Aristocrats, was named one of
the best companies to work for by U.S. News & World Report, one
of America's most responsible companies by Newsweek, recognized on
Fast Company's list of the 100 Best Workplaces for Innovators,
received a perfect score of 100 on the 2023–24 Corporate Equality
Index and has received numerous other awards and accolades for its
corporate responsibility and community service efforts. The company
lives by its purpose statement — Inspired People. Inspired
Food.™ — to bring some of the world's most trusted
and iconic brands to tables across the globe. For more information,
visit hormelfoods.com.
Contact:
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Media
Relations
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Hormel Foods
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media@hormel.com
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SOURCE PLANTERS Brand