Sprite Films™ Unveils Winning Student Filmmakers with a Thirst to Take on Hollywood
June 04 2014 - 10:00AM
Business Wire
Actor Michael B. Jordan, a Group of Film
Experts and America Select Winning Short Films of Sprite Films 2014
Program
It’s showtime! Today, Sprite Films™ pulls back the curtain to
reveal the winning short films created by student filmmakers who
showcase bold creativity and a relentless passion to tell stories
through film.
Fan Favorite Award Winner – “See Your Dreams”Olivia
Riley Day, directorAkmyrat Tuyliyev, producerSavannah
College of Art and Design (SCAD)
The six finalist short films of the 2014 Sprite Films program
were featured online at Sprite.com/films for America to view and
vote for their favorite film during the voting period. The votes
have been tallied and “See Your Dreams” is America’s favorite.
Olivia Riley Day from Dacula, Ga. has won a $5,000 donation from
Sprite to the film department at Savannah College of Art and
Design. In addition, Sprite will send Day on a special trip to
attend AFI FEST 2014, the American Film Institute’s (AFI) film
festival in Los Angeles.
Day’s win marks a first for SCAD, which has participated in the
program since its inception in 1998 when it was known as the
Coca-Cola Refreshing Filmmaker’s Award.
“Our team came together to create our short film from script to
screen and I am very proud of the work we accomplished together,”
said Day. “I hope we showed everyone what SCAD is capable of in the
world of film. It’s so great to know that America enjoyed watching
our film and we’re grateful for the opportunity to participate in
this year’s Sprite Films program. It’s also satisfying to know
people enjoy watching my passion unfold in a film I directed!”
Green Ribbon Panel Award Winner – “What We Need”Merlin
Camozzi, directorRichard Perry, producerUCLA School
of Theater, Film and Television
The Green Ribbon Panel of film industry and corporate
professionals, including actor Michael B. Jordan, critiqued the
technical aspects of the six short films and selected “What We
Need” for the first place award in the 2014 Sprite Films program.
Merlin Camozzi from Eugene, Ore. has won an opportunity to work on
a Sprite brand project with an agency affiliated with The Coca-Cola
Company. Additionally, Camozzi will see his short film debut in
select theaters across the country in August 2014.
"Being a Sprite Films finalist has been an amazing experience,”
said Camozzi. “From receiving production support from the brand, to
meeting with our Sprite Films mentor, Michael B. Jordan, to getting
to premier our films at CinemaCon in Las Vegas, Sprite Films has
provided an incredible platform to advance our craft and share our
work on a national level. Being selected as the top film this year
by the Green Ribbon Panel is a real honor, and I am beyond excited
to see our project hit theaters later this summer."
Student filmmakers from 23 participating colleges and
universities across the United States submitted scripts to the 2014
Sprite Films program. The films were inspired by an aspect of urban
culture and delivered a unique story from their individual point of
views. In August, the Sprite Films program will be promoted in
select movie theaters nationwide and featured on promotional
materials such as branded cups, popcorn bags and theatre
displays.
“Each year, we partner with prestigious film schools to showcase
refreshingly talented filmmakers who are the future of the film
industry. The competition was intense between the participants, and
their passionate pursuit of self-expression is demonstrated in
their films,” said Kimberly Paige, associate vice president, Sprite
Brands, Coca-Cola North America. “We applaud the winners as well as
the finalists, and we cannot wait to see what they do next.”
In addition to the opportunity to develop a short film from
script to screen, the students were introduced to actor Michael B.
Jordan who served as their mentor and program ambassador. He met
the students and shared his personal advice on working in the film
industry.
“I have worked with multiple first-time directors and producers
– many of whom made my career as an actor – and it is important to
me to give back and support emerging filmmakers,” said Jordan. “I
hope the advice I shared with the talented 2014 Sprite Films
filmmakers based on my own experiences will fuel them to follow
their individual dreams in the film industry.”
Instagram Film Contest
Beginning July 15, Sprite Films will launch a first-time call
for non-student filmmakers to participate in a short film
submission contest via Instagram. The open call will provide an
opportunity for consumers to upload films showcasing visual
examples of unique self-expression. Youth from across the United
States will have the opportunity to participate in Sprite Films
through this inaugural online program, and Sprite will spotlight
select participants on its social media channels. Visit
Sprite.com/films for more information on how to enter the
contest.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and
still brands. Led by Coca-Cola, one of the world's most valuable
and recognizable brands, our Company's portfolio features 17
billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola
Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del
Valle. Globally, we are the No. 1 provider of sparkling beverages,
ready-to-drink coffees, and juices and juice drinks. Through the
world's largest beverage distribution system, consumers in more
than 200 countries enjoy our beverages at a rate of 1.9 billion
servings a day. With an enduring commitment to building sustainable
communities, our Company is focused on initiatives that reduce our
environmental footprint, support active, healthy living, create a
safe, inclusive work environment for our associates, and enhance
the economic development of the communities where we operate.
Together with our bottling partners, we rank among the world's top
10 private employers with more than 700,000 system associates. For
more information, visit Coca-Cola Journey at
www.coca-colacompany.com, follow us on Twitter at
twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at
www.coca-colablog.com or find us on LinkedIn.
The Coca-Cola CompanyYunice Emir,
404-676-8022yemir@coca-cola.comorRogers & Cowan on behalf of
Sprite FilmsTara Mooretmoore@rogersandcowan.com
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