Informatica Customer KPN Showcases Operational Excellence to Win Prestigious Ventana Research Leadership Award
October 22 2008 - 6:00AM
PR Newswire (US)
Dutch telecomm takes top honors in Information Management with
Informatica data integration and data quality implementation
REDWOOD CITY, Calif., Oct. 22 /PRNewswire-FirstCall/ -- Informatica
Corporation (NASDAQ:INFA), the leading independent provider of data
integration software and services, today announced that its
customer KPN (NYSE:KPN) has won the coveted 2008 Ventana Research
Leadership Award in the Information Management category. The Dutch
telecommunications giant has created a comprehensive customer data
hub, with Informatica as the enabling data integration, data
quality and synchronization platform. The result is trusted, 360
degree views of customers across its extensive operational and
analytical CRM processes. "Our Informatica-powered solution has
been instrumental in ensuring customer satisfaction, helping to
drive such results as increased average revenue per customer,
decreased customer churn and enhanced call center productivity,"
said Jan Muchez, CIO, KPN. "With all pertinent data gathered in one
place, with real-time cleansing and standardization, our people
have at their fingertips an integrated, definitive view of the
customer -- a 'golden' view -- so they can act quickly and
confidently in addressing customer inquiries and requirements." The
Informatica data integration platform was critical to achieving
success. During the course of KPN's project, Informatica technology
was used to migrate data from a number of legacy systems into a new
Siebel-based environment, synchronize the data using real-time data
services, and optimize customer data quality. A real-time Customer
Data Cleansing (CDC) platform based on the Informatica PowerCenter
data integration and Informatica Data Quality software was
introduced to provide real-time data services, two-way data
cleansing and matching services for the KPN master data management
(MDM) environment. "We are extremely proud of KPN winning the 2008
Ventana Award, and of the company's results from using the
Informatica comprehensive, unified and open platform, particularly
our leading data integration and data quality technology. Indeed,
we singled KPN out as the overall winner of our own Informatica
2008 Innovation Awards earlier this year," said Chris Boorman,
chief marketing officer, Informatica. "What KPN's success
highlights is the need for businesses to address not only system
and data fragmentation, but also data trustworthiness, in a
real-time fashion -- along with the very real and substantial
operational efficiencies and benefits that result from doing so."
About Informatica Informatica Corporation (NASDAQ:INFA) is the
leading independent provider of enterprise data integration
software and services. With Informatica, organizations can gain
greater business value by integrating all their information assets
from across the enterprise. More than 3,350 companies worldwide
rely on Informatica to reduce the cost and expedite the time to
address data integration needs of varying complexity and scale. For
more information, please visit http://www.informatica.com/. Note:
Informatica, Informatica Data Quality and PowerCenter are
registered trademarks of Informatica Corporation in the United
States and in jurisdictions throughout the world. All other company
and product names may be trade names or trademarks of their
respective owners. DATASOURCE: Informatica CONTACT: Deborah
Wiltshire of Informatica Corporation, +1-650-385-5360, Mobile,
+1-650-862-8186, ; or Donna Lyon of Text 100, +1-415-593-8478,
Mobile, +1-650-248-1587, , for Informatica Web site:
http://www.informatica.com/
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