SANTA MONICA, Calif.,
April 13, 2020 /PRNewswire/ -- Global
content leader Lionsgate (NYSE: LGF.A, LGF.B) announced today that
the studio will honor the communal experience of watching movies in
movie theaters and support the people who make those places great
with a special program that reminds everyone how much we love going
to the cinema. The studio is presenting Lionsgate Live! A Night at
the Movies, a program of four Fridays of free movies streaming live
on YouTube.
Beginning this Friday and continuing every Friday spanning
four consecutive weeks, the studio will team with Fandango and
YouTube to livestream four of Lionsgate's most popular library
titles – the blockbuster The Hunger Games, the
classic Dirty Dancing, the Academy
Award®-winning La La Land, and the box
office smash John
Wick – on Lionsgate's YouTube page and
Fandango's Movieclips YouTube page.
Lionsgate Live! A Night at the Movies will be hosted by
Jamie Lee Curtis. Curtis will share
her own movie memories as she is joined by special guest
celebrities and YouTube personalities. Each week's night at the
movies will feature special programming and interactive
opportunities for fans, like real-time fan chats via YouTube Live,
live tweeting @Lionsgate and partners, and shared fan engagement
opportunities in-show, including movie trivia, movie-themed
challenges, and more.
Most importantly, audiences everywhere will have the chance to
join Lionsgate in showing support for the country's
temporarily jobless movie theater employees and how much we all
appreciate and miss them. Lionsgate's initial donation as well as
the audience and partner donations throughout this event will
benefit the Will Rogers Motion
Picture Pioneers Foundation, an organization dedicated to
helping workers throughout the motion picture industry, and will
link to the Foundation's charitable page so that viewers who are
able can help as well. The Will Rogers Foundation is currently
providing financial assistance to theater employees furloughed by
the COVID-19 crisis.
The free movies that will livestream on Fridays at
6:00pm PT/9:00pm ET are:
April 17 – "The Hunger Games"
April 24 – "Dirty Dancing"
May 1 – "La La Land"
May 8 – "John Wick" (age
registration required)
To present the live movie event, Lionsgate is joining with some
of its most dedicated partners like Fandango and important
exhibition partners such as the National Association of Theatre
Owners, AMC Theatres, Regal, and Cinemark Theatres, among other
regional circuits. And what's a movie without popcorn and
snacks? Popcornopolis, purveyors of gourmet popcorn and "known
for the cone," will support with a consumer movie night offer, with
10% of sales donated to the Will Rogers Motion Picture
Pioneers Foundation. And SnackNation, the country's leading
provider of better-for-you snacks, drinks, and coffee for the home
and office, will curate a movie-themed snack box with a special
price and free shipping.
"There's nothing that will replace the magic of
seeing a movie together with your fellow moviegoers in a theater on
a big screen, but this is a chance for America to come together to
recreate the experience," said Joe
Drake, chairman, Lionsgate Motion Picture Group. "This is a
great chance to show the country's theatrical
employees how much we miss going to their theaters and how much we
support them. Jamie Lee Curtis – a
woman who literally grew up with the movies and movie theaters – is
one of the world's biggest movie fans, so it's a real thrill that
she'll be our host for this event. Let's have some fun watching
some classic movies together at home while celebrating
moviegoing!"
John Fithian, president and CEO,
National Association of Theatre Owners, added, "Throughout the
125-year history of the cinema, this is the first time that
movie theaters have been shut down across the country. Whether
it was the Depression, wars, disasters, or local calamities, movie
theaters have always been a gathering place where audiences can
come together to laugh and be moved, reacting as one, to put
their troubles behind them or forget about their hard week at work,
and just get lost in the amazing stories on the big screen. Until
we can gather again in our nation's theaters, we're grateful to
Lionsgate for honoring the theatrical moviegoing experience
and we are thrilled to join together with them over these next four
Fridays, not only to see four classic movies for free, but also to
allow fans and celebrities to share their own moviegoing
memories. We love that so many people will be talking about what
makes going to the movies so unique and memorable."
ABOUT LIONSGATE
The first major new studio in decades,
Lionsgate is a global content leader whose films, television
series, digital products and linear and over-the-top platforms
reach next generation audiences around the world. Lionsgate film
and television properties also support a global network of
location-based entertainment and other branded attractions as well
as a robust video game business. Lionsgate's content
initiatives are backed by a nearly 17,000-title film and television
library and delivered through a global sales and distribution
infrastructure. The Lionsgate brand is synonymous with original,
daring and ground-breaking content created with special emphasis on
the evolving patterns and diverse composition of the
Company's worldwide consumer base.
Todd Kaplan
Elzer & Associates
todd@elzerassociates.com
(818) 621-6295
Steve Elzer
Elzer & Associates
steve@elzerassociates.com
(213) 392-4660
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SOURCE Lionsgate
