The Madison Square Garden Company and Hulu Announce The Hulu Theater at Madison Square Garden
March 01 2018 - 9:30AM
The Madison Square Garden Company (NYSE:MSG) and leading premium
streaming service Hulu, announced today a multi-faceted marketing
partnership that includes naming rights to The Theater at Madison
Square Garden. The celebrated theater will now be known as The Hulu
Theater at Madison Square Garden, with Hulu branding and content
fully integrated across the venue, as well as MSG’s digital and
promotional platforms.
“The Theater at Madison Square Garden has played
a central role in the history of the Madison Square Garden Arena
complex, with its own rich tapestry of cherished events,” said
Darren Pfeffer, executive vice president, MSG Live. “We are
thrilled to have such an acclaimed partner in Hulu, which is also
known for its commitment to celebrating the very best in
entertainment.”
In addition to exclusive naming rights to the
venue, the expansive marketing partnership includes prominent Hulu
branding throughout The Theater, new signage on Eighth Avenue, as
well as digital branding assets, sweepstakes and promotional rights
and ticket pre-sales to select events. Theater patrons will also be
able to enjoy Hulu content in the venue’s lobby, as well as
targeted activations around specific events. To further mark the
partnership, all venue signage - including ingress and egress
signage, and Penn Station directional and digital signage - will be
rebranded The Hulu Theater at Madison Square
Garden.
“Hulu gives viewers access to all of the live
and on-demand sports, news, family and entertainment content they
love, so it is only fitting that we partner with one of the world’s
best-in-class sports and entertainment venues,” said Hulu Chief
Marketing Officer, Kelly Campbell. “This new relationship gives us
a unique presence in one of the largest and most important media
markets and we’re proud to align with an iconic venue such as The
Theater at Madison Square Garden.”
For more than 40 years, the 5,600-seat Theater
at Madison Square Garden has made its mark on live entertainment,
as the backdrop to an extraordinary mix of events that spans
entertainment, sports and culture. The venue has hosted many of the
biggest names in music including John Legend, Florida Georgia Line,
J. Balvin and Elton John and a wide array of entertainers, from
Chris Rock to Tyler, the Creator. The Theater has also been the
setting of countless memorable events, including top boxing bouts
and the NBA Draft; ELF The Musical; Sesame Street Live; The Daytime
Emmy® Awards; "Wheel of Fortune;” and auditions for "America’s Got
Talent."
Hulu is the only streaming service to offer consumers the
largest streaming SVOD TV library in the U.S., popular Originals
and sports, news and shows from more than 50 top live TV channels.
Hulu offers TV fans a complete television experience, all in one
easy to use place, on their favorite devices. With more than 17
million total subscribers in the U.S., Hulu will now have a marquee
location in New York City that can be used for upfront
presentations, show launches, exclusive events and more.
About The Madison Square Garden CompanyThe Madison Square Garden
Company (MSG) is a world leader in live sports and entertainment
experiences. The company presents or hosts a broad array of
premier events in its diverse collection of iconic venues: New
York’s Madison Square Garden, The Hulu Theater at Madison Square
Garden, Radio City Music Hall and Beacon Theatre; the Forum in
Inglewood, CA; The Chicago Theatre; and the Wang Theatre in
Boston. Other MSG properties include legendary sports
franchises: the New York Knicks (NBA), the New York Rangers (NHL)
and the New York Liberty (WNBA); two development league teams – the
Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL); and
one of the leading North American esports organizations, Counter
Logic Gaming. In addition, the Company features the popular
original production – the Christmas Spectacular Starring
the Radio City Rockettes – and through Boston Calling Events,
produces New England’s preeminent Boston Calling Music
Festival. Also under the MSG umbrella is TAO Group, a
world-class hospitality group with globally-recognized
entertainment dining and nightlife brands: Tao, Marquee, Lavo,
Avenue, The Stanton Social, Beauty & Essex and Vandal.
More information is available
at www.themadisonsquaregardencompany.com
About HuluHulu is a leading premium streaming
service that offers instant access to live and on demand channels,
original series and films, and a premium library of TV and movies
to more than 17 million subscribers in the U.S. Since its launch in
2008, Hulu has consistently been at the forefront of entertainment
and technology. Hulu is the only streaming service that offers both
ad-supported and commercial-free current season shows from the
largest U.S. broadcast networks; libraries of hit TV series and
films; and acclaimed Hulu Originals including Emmy® and Golden
Globe Award-winning series The Handmaid’s Tale, Future Man,
Marvel’s Runaways, The Path, 11.22.63, and Golden Globe
nominated comedy Casual, as well as upcoming series The
Looming Tower, Castle Rock and The First. In 2017, Hulu
added live news, entertainment and sports from 21st Century Fox,
The Walt Disney Company, NBCUniversal, CBS Corporation, The CW,
Turner Networks, A+E Networks and Scripps Networks Interactive to
its offerings – making it the only TV service that brings together
live, on-demand, originals, and library content all in one place,
across living room and mobile devices.
MSG Contact:Ryan
Watson/212-465-5945ryan.watson@msg.com
Hulu Contact: Nicolette
Hamm/424-252-6601nicolette.hamm@hulu.com
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