Brandon Ross, Analyst
Okay. I think the biggest question for the future for your company is around MSG Sphere which we touched on at the beginning, cost estimates did go up for
whatever reason, pandemic. Can you remind investors what the MSG Sphere exactly is because its a little different than most of the venues?
Andrew Lustgarten, President MSG Entertainment
Thats exactly right. So when you start with what an Arena is, its an Arena. But its very different as you pointed out, Brandon.
Yeah most Arenas, not every single one, but almost every Arena in the world is built around the same structure where you have a big rectangle in the middle,
that rectangle is either basketball court, ice hockey rink or something similar with every seat facing dead middle with a big scoreboard and in the middle whats its, so its purpose for sports and then gets used for other purposes.
So we said lets turn this on its head and on top of it, youve got that youve got a building thats based around us a rectangle
thats also living on either the sports event thats the home, the host, or the content that can come through us, youre very reliant on promoters or others to bring content to you.
So we said lets flip it on its head. So lets start with a venue and arena. But how of the same size. But more like a theater with every single
seat facing forward, every single seat facing of stage or the main focal point much closer much tighter and or something like a Beacon or any theater that you could think of but big enough, to host and
1000 people see that, 20,000 people when
you include some GA. So its a big event, but its close and tight. And its really amazing. I was just out there are actually two weeks ago and I was blown away when I was sitting in the balcony how close I was to the stage.
Its really going to blow peoples minds. Now, on top of that, so weve got a venue thats built in the circular where everyones facing forward. We put the worlds largest indoor LED screen on top, spherical around it
about three football fields size, so why spherical? The way the human eye works is actually if you were in a room of Sphere with a high enough resolution, your brain, and your eye pick up the depth.
So if there was a plane flying by, you would see the depth of the plane moving. You wont see the screen, so thats the base essence of what
were thinking about. Right, so were going to take our guests places. So we will do all the typical concerts, were going to do corporate events, well be doing certain sporting events. But on top of were going to do these
things that we call original experiences, content that were creating or were having others create for us, that uses all of the both the sound, I mentioned, weve got a new form of sound that weve invested in, a direct
Beamforming sounds goes right to each sea. The seats will be able to move, there will be smell, were going to, to take people to places theyve never been before.
Brandon Ross, Analyst
Smell, thats a new one.
Andrew Lustgarten, President MSG Entertainment
Its
really important. If you see a volcano, youll smell the sulfur. If you see some grass, its a little hint of fresh cut grass that makes your brain think youre there, right. Those are the types of things were going to do. Now,
what does that do for us, it allows us, two things, one is we have our own content. So were not forced to live around what a promoter or the touring schedules of our artists.