Macy’s Celebrates the Power of Pink in the Fight Against Breast Cancer
September 29 2014 - 3:00PM
Business Wire
Customers support the cause with Ralph Lauren
Pink Pony Fund at select Macy’s stores and on macys.com, and with
additional pretty and powerful pink products throughout the month
of October
This fall, Macy’s once again invites America to join forces in
an effort to draw attention, heighten awareness and raise funds in
the fight against breast cancer. Throughout the month of October,
women - survivors and those affected by the disease - will have the
opportunity to support Breast Cancer Awareness Month and look good
while doing so with commemorative pink product from a wide variety
of fashion, cosmetics brands and home merchandise.
Ideology t-shirt. $29.50, available
exclusively at Macy's (Photo: Business Wire)
“I am so proud of Macy’s long-time dedication to the breast
cancer awareness movement, not only during the month of October,
but throughout the year," said Martine Reardon, chief marketing
officer for Macy’s. "Our ongoing support for this cause continues
to provide wonderful opportunities for our various partners to join
the fight -- from our vendors that design exclusive merchandise to
employees who volunteer their time and, of course, to the customers
who continue to give generously through shopping at our stores and
in our dedicated 'Pink Shop.' In addition, we are pleased to
partner once again with the Ralph Lauren brand in their quest to
raise awareness and further the fight against breast cancer through
the Pink Pony Fund.”
For the second year in a row, Macy’s has aligned with the Pink
Pony Campaign, Ralph Lauren Corporation’s worldwide initiative in
the fight against cancer, by offering a special collection of items
at “Pink Pony” shops in 48 Macy’s locations across the country, as
well as at macys.com/pink. Twenty-five percent of the purchase
price of Pink Pony products sold in the United States will benefit
the Pink Pony Fund of The Polo Ralph Lauren Foundation for causes
devoted to cancer awareness, education and research. In addition,
from Oct. 1-18, Macy’s customers who show their support by
purchasing the limited-edition Pink Pony Pin for $5 ($4 of which
benefits the Pink Pony Fund) will receive a special discount up to
20 percent on a wide assortment of merchandise at all full-line
Macy’s stores nationwide (with applied exclusions).
Macy’s will once again host the online “Pink Shop” featuring a
wide variety of pink product from beloved designers and brands, and
a visit to www.macys.com/pink will give customers another
opportunity to fashionably join in the crusade against breast
cancer. Coach, KitchenAid, The North Face, Wacoal, Waterford, and
Under Armour along with exclusive product from Ideology and Style
& Co., are just a few of the brands to support the cause by
donating a portion of the sale of special pink merchandise to
various organizations. One can also look good while doing good by
purchasing dedicated cosmetic and fragrance items from brands such
as Ahava, Bare Minerals, Bobbi Brown, Clinique, Estee Lauder, Marc
Jacobs and Origins. Visit Macy’s “Pink Shop” for additional details
on the complete assortment of what’s pretty in pink in support of
the cause.
According to the American Cancer Society, more than 200,000 new
cases of invasive breast cancer (Stages I-IV) are diagnosed among
women in the United States in a year, resulting in approximately
40,000 deaths. Breast cancer is the second leading cause of cancer
death in women, after lung cancer. Through various partnerships and
joint efforts, Macy’s maintains a steadfast dedication to finding a
cure. This year’s program is targeted to reaching customers in
every aspect of their lives.
About Macy’s
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M),
delivers fashion and affordable luxury to customers at
approximately 800 locations in 45 states, the District of Columbia,
Puerto Rico and Guam, as well as to customers in the U.S. and more
than 100 international destinations through its leading online
store at macys.com. Via its stores, e-commerce site, mobile and
social platforms, Macy's offers distinctive assortments including
the most desired family of exclusive and fashion brands for him,
her and home. Macy's is known for such epic events as Macy's 4th of
July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as
spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy's flagship stores -- including Herald
Square in New York City, Union Square in San Francisco, State
Street in Chicago, Dadeland in Miami and South Coast Plaza in
southern California -- are known internationally and leading
destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by supporting local
and national charities giving more than $70 million each year to
help make a difference in the lives of our customers.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140929006479/en/
Macy'sDeanna Williams,
646-429-7458deanna.williams@macys.comorMarissa Nicolaescu,
646-429-5232marissa.nicolaescu@macys.com
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