Macy’s Reveals a Black Friday Giveaway with a Million Dollars in Prizes
November 20 2014 - 10:05AM
Business Wire
Along with unbeatable doorbusters on the
season’s hottest items, Macy’s will give away a total of $1 million
in prize gift codes to shoppers nationwide through an interactive
experience in-store
SpongeBob SquarePants™ brings his signature
charm to Macy’s Black Friday commercial
All Macy’s Black Friday specials revealed today
on macys.com
Shoppers will have even more reasons to be excited during Macy's
Black Friday Giveaway with a Million Dollars in Prizes in stores
nationwide during doorbuster hours. Beginning at 6 p.m. local time
on Thanksgiving Day, customers can shop the greatest deals of the
weekend (all Black Friday specials were revealed today on
macys.com/blackfriday), plus have a chance to win big, scoring
digital gift codes that can be used instantly for Black Friday
purchases. A new television spot scheduled to break on Nov. 23
features the world’s most loveable undersea character, SpongeBob
SquarePants, offering his special enthusiasm to help build
excitement for Macy’s Black Friday giveaway.
“This year, we’re adding another level of entertainment to our
highly-anticipated Black Friday doorbusters and specials,” said
Martine Reardon, chief marketing officer at Macy’s. “As customers
navigate their shopping route throughout the store, they will be
able to score digital gift codes offering instant wins via Macy’s
mobile app. This element of surprise along with a playful new
commercial featuring our official holiday ambassador, SpongeBob
SquarePants, is certain to add a new element of fun to our
customers’ shopping experience on Black Friday this year.”
“SpongeBob’s special brand of optimism and cheer is the perfect
complement to Macy’s phenomenal Black Friday promotion that gives
back to consumers in a big way,” said Pam Kaufman, chief marketing
officer and president Consumer Products, Nickelodeon Group. “I’m
personally excited to see Black Friday turn SpongeBob yellow.”
Using Macy’s mobile app, customers can scan QR codes in-store to
enter the instant win experience during doorbuster hours, beginning
at 6 p.m. Thursday, Nov. 27 through 1 p.m. Friday, Nov. 28, and
Saturday, Nov. 29 from 7 a.m. to 1 p.m. Upon scanning, customers
will see if they have won a digital gift code worth $10, $25, $50
or $250. At the end of each hour, a new pool of prizes becomes
available and customers can play again. See rules and regulations
for full details, including alternate method of entry at
macys.com/million. One million dollars in digital gift codes will
be given away. No purchase is necessary. Text “APP” to 62297 to
download Macy’s mobile app. Customers are encouraged to download in
advance. Message and data rates may apply.
This year’s Black Friday television spot centers around several
customers’ enthusiastic reaction to first hearing about Macy’s
“Black Friday Give-Away with a Million Dollars in Prizes.” When one
family, along with SpongeBob SquarePants and his starfish sidekick
Patrick, receive word about the giveaway via breaking news, they
take excitement to a new level, sharing an equally exuberant
response.
Fans of all ages can bring home the fun with an exclusive
SpongeBob SquarePants holiday plush, complete with Patrick and
Plankton finger puppets, available in-store and online at
macys.com/squarepants. Only at Macy’s, this giftable item also
features a special code on the hangtag that can be used to unlock
exclusive content.
Starting today, customers can preview Black Friday specials
online at macys.com/blackfriday and add favorites to their shopping
list which is available via desktop, mobile device and tablet. They
can also create custom tags to organize recipients and shop
straight from their list all Thanksgiving Day on macys.com.
For more information on Macy’s Black Friday, including
merchandise images, please visit
http://pimsmultimedia.com/macys-holiday-2014/black-friday.php.
Additionally, Black Friday video from our 2013 opening can be
downloaded here for media use:
https://www.hightail.com/download/UlRRblRxeFhUME5MWE1UQw.
About Macy’s
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M),
delivers fashion and affordable luxury to customers at
approximately 800 locations in 45 states, the District of Columbia,
Puerto Rico and Guam, as well as to customers in the U.S. and more
than 100 international destinations through its leading online
store at macys.com. Via its stores, e-commerce site, mobile and
social platforms, Macy's offers distinctive assortments including
the most desired family of exclusive and fashion brands for him,
her and home. Macy's is known for such epic events as Macy's 4th of
July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as
spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy's flagship stores -- including Herald
Square in New York City, Union Square in San Francisco, State
Street in Chicago, Dadeland in Miami and South Coast Plaza in
southern California -- are known internationally and leading
destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by supporting local
and national charities giving more than $70 million each year to
help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20141120005947/en/
Macy’sJulie Strider Fukami,
646-429-5213julie.striderfukami@macys.comorTracy Davis,
646-429-7470tracy.davis@macys.com
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