Visit the new, interactive Believe Together
online hub to see Macy’s team up with Make-A-Wish® to grant “Wishes
Across America”
Plus, Macy’s celebrates National Believe Day
with double donation to benefit Make-A-Wish
As part of its holiday Believe campaign, Macy’s has declared
Friday, Dec. 12, as the sixth annual National Believe Day – devoted
to embracing the season’s spirit of generosity and kindness toward
others. To honor this special day, Macy’s and Make-A-Wish will
grant more than 50 “Wishes Across America” to children with
life-threatening medical conditions, and customers can share in the
magic through a new, interactive Believe Together online hub at
macysbelievetogether.com, where they will be able to participate in
and experience these heartwarming wishes via social media as they
happen in real time. Macy’s is also marking National Believe Day by
offering a double donation, challenging customers to help the
retailer raise additional funds to benefit Make-A-Wish.
“This National Believe Day, Macy’s and Make-A-Wish are teaming
up again to grant more than 50 ‘Wishes Across America’ for children
with life threatening medical conditions,” said Martine Reardon,
Macy’s chief marketing officer. “Each wish experience is a powerful
and inspiring moment, so this year, we’ve created a unique place
online at macysbelievetogether.com where our customers can take
part in these magical wish-granting celebrations.”
Key elements of National Believe Day include:
“Wishes Across America”
To celebrate the sixth annual National Believe Day, Macy’s and
Make-A-Wish will grant more than 50 “Wishes Across America” to
children with life-threatening medical conditions. This program was
created to inspire others to embrace a spirit of goodwill by
granting multiple wishes across the country all on one day, while
making a direct impact on our local communities. According to a
2011 U.S. study of wish impact, most health professionals surveyed
believe a wish-come-true can have positive impacts on the health of
children. Kids say wishes give them renewed strength to fight their
illnesses and their parents say these experiences help strengthen
the entire family.
Believe Together Online Hub
A wish is a moving and magical experience for a Make-A-Wish
child, their loved ones and the volunteers who rally together to
grant the wish. This year, Americans nationwide are invited to join
Macy’s and Make-A-Wish to see wish celebrations unfold through the
new interactive Believe Together online hub. Beginning today,
people can visit macysbelievetogether.com to learn more about this
year’s “Wishes Across America,” including wishes taking place in
their community. On National Believe Day, anyone can take part in
the magic live as the site pulls all social media surrounding each
wish, including videos, tweets, posts and photos as wishes are
granted. Customers can celebrate National Believe Day alongside
Macy’s by visiting wish celebrations in their area and capturing
the experience on social media using #macysbelieve or sharing
directly from macysbelievetogether.com.
Double Donation
National Believe Day is the pinnacle moment of Macy’s Believe
campaign, which invites customers to drop their stamped letters,
addressed to “Santa at The North Pole,” in the Santa Mail letterbox
at their local Macy’s. New this year, customers can also visit
macys.com/believe to create and send their letters to Santa. For
each letter received through Dec. 24, Macy’s will donate $1 to
Make-A-Wish, up to $1 million, to help grant the wishes of children
with life-threatening medical conditions.
In celebration of National Believe Day, Macy’s is offering a
double donation – for every letter received in-store and online on
Friday, Dec. 12 only, Macy’s will donate an additional $1 to
Make-A-Wish, up to an extra $1 million, above the existing $1
million campaign goal.
Macy’s Believe campaign was inspired by the true story of
8-year-old Virginia O’Hanlon, who wrote a letter to the New York
Sun newspaper in 1897 asking if there really was a Santa Claus. The
paper’s response, “Yes, Virginia, there is a Santa Claus. He exists
as certainly as love and generosity and devotion exist …,” penned
by its editor Francis P. Church, became the most reprinted
editorial ever to run in any newspaper in the English language.
This year marks the seventh anniversary of Believe, which has
raised more than $8.7 million to benefit Make-A-Wish since its
introduction in 2008.
“Yes, Virginia” was created and produced by Macy's and JWT in
conjunction with The Ebeling Group and MEC Entertainment, a
division of Mediaedge:cia.
For more information about Macy’s Believe campaign and National
Believe Day, visit macys.com/believe. For “Believe” media
materials, including images and video, please visit
http://pimsmultimedia.com/macys-holiday-2014/believe.php.
About Macy’s
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M),
delivers fashion and affordable luxury to customers at
approximately 800 locations in 45 states, the District of Columbia,
Puerto Rico and Guam, as well as to customers in the U.S. and more
than 100 international destinations through its leading online
store at macys.com. Via its stores, e-commerce site, mobile and
social platforms, Macy's offers distinctive assortments including
the most desired family of exclusive and fashion brands for him,
her and home. Macy's is known for such epic events as Macy's 4th of
July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as
spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy's flagship stores -- including Herald
Square in New York City, Union Square in San Francisco, State
Street in Chicago, Dadeland in Miami and South Coast Plaza in
southern California -- are known internationally and leading
destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by supporting local
and national charities giving more than $70 million each year to
help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
About Make-A-Wish
Make-A-Wish® grants the wishes of children with life-threatening
medical conditions to enrich the human experience with hope,
strength and joy. According to a 2011 U.S. study of wish impact,
most health professionals surveyed believe a wish-come-true can
have positive impacts on the health of children. Kids say wishes
give them renewed strength to fight their illnesses, and their
parents say these experiences help strengthen the entire family.
Based in Phoenix, Make-A-Wish is one of the world’s leading
children’s charities, serving children in every community in the
United States and its territories. With the help of generous donors
and more than 27,000 volunteers, Make-A-Wish grants a wish
somewhere in the country every 37 minutes. It has granted more than
254,000 wishes since its inception in 1980; 14,247 in 2014 alone.
Visit Make-A-Wish at wish.org to learn more.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20141209006170/en/
Macy’sJulie Strider Fukami,
646-429-5213julie.striderfukami@macys.comorTracy Davis,
646-429-7470tracy.davis@macys.com
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