MXO Maxtor Corp

Company Unveils First Product and Online Service Offerings, a Unique Business Strategy and its First Major Licensing and Distribution Agreement SAN MATEO, Calif., April 10 /PRNewswire/ -- The sheer volume of digital content that we encounter, sort through and manage every day can be daunting. Fabrik Inc., emerging from stealth mode today, aims to change that with a fresh approach to fulfilling consumer needs and to building its business. For its first act, the software developer and online service provider announced that it is partnering with network storage and backup solution leader Maxtor (NYSE:MXO) to launch and co-market a simple, yet powerful way for people to transform scattered piles of video, pictures, music and documents into personalized digital experiences that can be shared in a tightly-controlled manner. Since its inception last year, Fabrik has been developing a hybrid Web application that weaves the ubiquity of the Web with the depth and flexibility of a desktop application. The company's "weblication" solutions not only meld the best of these two worlds, but they also allow Fabrik to deploy their software in two ways-embedded as a home network appliance and as an online service. This multi-faceted strategy provides strength and endurance for Fabrik's long-term growth because it pairs up the agility to offer increasing value for consumers and the flexibility to attract proven partners across multiple markets. "The digital world has shifted from innovations in computing and communicating to an emphasis on personal media," said Keyur Patel, chairman and co-founder of Fabrik. "Rich content is everywhere and people are surrounding themselves with media capture and playback devices so that they can be a part of the action anytime and anywhere. The World Wide Web serves as a great open framework for mass accessibility, but many users feel that it's lacking in functionality when more personal content and connections are involved. Those individuals are beginning to seek out new dimensions of control and interaction when it comes to the delivery of personal content within the micro-communities of their own personal Web. Fabrik's goal is to blend simplicity, ubiquity and community to give these users the freedom to experience their content in a personal or social setting that they control." An example of increased control is the microsharing capability, among other industry-leading features, in Fabrik's first "weblication" that is being licensed to storage pioneer Maxtor. Unlike traditional public sharing or album-level sharing, Fabrik's microsharing allows users to quickly and intuitively select and combine any type of digital content in one communication and share it with invited guests without concerns over privacy or the burden of repetitive file uploading. "Through our relationship with Fabrik, Maxtor continues its heritage of advancing the market with simple, elegant and intuitive solutions," said Mike Williams, vice president and general manager, Maxtor Branded Products. "The insatiable demand for storage capacity is nothing new, but the recent surge in personal media content is bringing new problems that users did not face before with traditional document files. Compared to the 'create-and-use-little' model of a document, personal media has a 'use-many-times and use-many-ways' aspect that makes organizing and accessing it more of a challenge. Maxtor's partnership with Fabrik provides us with a significant leap forward in meeting these new market needs ahead of our competition." "Maxtor is an ideal partner for Fabrik in that they have a proven record of redefining a market by offering simple solutions for intimidating or overwhelming tasks," said Mike Cordano, Fabrik CEO and co-founder. "Their market leadership and global presence provides a solid launching pad for our multi-prong delivery strategy. Consumers want choices, especially when it comes to their personal content. Through our partnership with Maxtor we offer users a trusted brand as well as the option to choose the product or service that is right for them." Fabrik and Maxtor are launching and co-marketing Fabrik's first offering. The new family of solutions lets users organize, personalize and share their digital content through a simple, yet powerful interface. The application is designed to be accessed from any device, anywhere with a Web browser. A complete portfolio of self-contained home network solutions and online services will begin rolling out this quarter. About Fabrik Fabrik Inc., founded in 2005, is a privately-owned company based in San Mateo, California. The company's mission is to enable consumers to get the most out of their personal digital media. By allowing consumers to find, personalize and deliver digital content within their chosen micro-communities, Fabrik evokes freedom of expression through an individual's personal media. The company develops software for home network appliances and online services that are marketed directly to consumers and through partnerships with global market leaders. For more information, please visit http://www.fabrikinc.com/ DATASOURCE: Fabrik Inc. CONTACT: Chris Knight, Media Relations Manager for Fabrik Inc., +1-415-365-8524, ; or Dave Tang, Vice President, Marketing of Fabrik Inc., +1-650-356-1672, Web site: http://www.fabrikinc.com/

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