NAPERVILLE, Ill., Oct. 12, 2012 /PRNewswire/ --
OfficeMax® Incorporated (NYSE: OMX), a leader in office
products and services, today announced its second-generation line
of pens from its premium TUL® brand. The new line of
pens includes four new products that uphold the brand's reputation
for delivering performance-driven and sophisticated designs.
To view the multimedia assets associated with this release,
please click:
http://www.multivu.com/mnr/55689-officemax-launches-second-generation-of-popular-tul-brand-pens
(Photo: http://photos.prnewswire.com/prnh/20121012/MM85236)
"Over the past eight years, TUL has become the preferred premium
brand of writing instruments and desk accessories for many of our
customers because of the great design, performance and value it
provides," said Ronald Lalla,
executive vice president and chief merchandising officer at
OfficeMax. "Our new collection of TUL pens provides both consumers
and business customers with multiple designs that deliver
exceptional writing experiences time and time again."
Sophisticated Design. Outstanding Performance.
Quality-tested for superior performance, the new pens are now
available in OfficeMax stores nationwide and at OfficeMax.com in
single-and multi-packs. Suggested retail prices range from
$1.99 (single pens) to $20.99 (12-pack). The new line of products
includes:
- Retractable Gel Pen – provides skip-free writing
with an extra-long rubberized grip that delivers greater comfort
and control. Ergonomic design gives optimal balance and writing
precision. Available in medium, fine and needle point.
- Rollerball Pen – quick drying ink reduces smearing; a
precision writing tip enables sharp, accurate writing; and the
ergonomic design provides optimal balance and writing precision.
Available in medium and fine roller points.
- Retractable Ballpoint Pen – super smooth ink reduces
drag and can help lessen writing fatigue. The pen's rubberized grip
provides writing comfort and control. Available in medium and fine
points.
- Marker Pen – a fiber tip enables precision writing and
quick-drying ink reduces smearing. Available in medium and fine
points.
TUL is a premium brand of writing instruments and desk
accessories launched by OfficeMax in 2006. The company's inaugural
private brand, TUL features a selection of sophisticated pens,
pencils, markers, highlighters and desk accessories, including
staplers, scissors and tape dispensers. The new
second-generation line of TUL pens and other TUL brand products are
available at OfficeMax® stores nationwide and at
OfficeMax.com. Visit Tul.com for more information.
In addition to TUL, OfficeMax continues to expand its selection
of innovative and stylish products through its portfolio of premium
brands, which include DiVOGA™ and [IN]PLACE®.
About OfficeMax
OfficeMax Incorporated (NYSE: OMX) is a leader in
integrating products, solutions and services for the workplace,
whether for business or at home. The OfficeMax mission is
simple: We provide workplace innovation that enables our customers
to work better. The company provides office supplies and
paper, in-store print and document services through OfficeMax
ImPress®, technology products and solutions, and furniture to
businesses and consumers. OfficeMax consumers and business
customers are served by approximately 29,000 associates through
OfficeMax.com; OfficeMaxSolutions.com and Reliable.com; more than
900 stores in the U.S. and Mexico;
direct sales and catalogs. OfficeMax has been named one of the 2012
World's Most Ethical Companies, and is the only company in the
office supply industry to receive Ethics Inside® Certification by
the Ethisphere Institute. To find the nearest OfficeMax, call
1-877-OFFICEMAX. For more information, visit
www.officemax.com.
All trademarks, service marks and trade names of OfficeMax
Incorporated used herein are trademarks or registered trademarks of
OfficeMax Incorporated. Any other product or company names
mentioned herein are the trademarks of their respective
owners.
OfficeMax Media Contacts
Nicole Miller
630.864.6069
Kelly Kaufman
773.531.7737
SOURCE OfficeMax, Inc.