Motorola and Oakley Unveil 'O ROKR' Eyewear
January 03 2006 - 12:28PM
PR Newswire (US)
New Wireless Innovation Has Unmatched Optics, Stereo Sound, Style
LAS VEGAS, Jan. 3 /PRNewswire-FirstCall/ -- Motorola, Inc.
(NYSE:MOT) and Oakley, Inc. (NYSE:OO) today announced the unveiling
of O ROKR(TM), the latest eyewear product to result from the
companies' focus on designing cutting-edge wireless products for
the active consumer. Motorola and Oakley are showcasing O ROKR as
part of Motorola's rapidly evolving vision of Seamless Mobility at
the 2006 International Consumer Electronics Show in Central Hall
Booth 8545, where visitors can experience innovations that enable
enriched wireless communications, home entertainment, and on-the-go
productivity. O ROKR delivers the design authenticity of an Oakley
original and combines Oakley's High Definition Optics(R) (HDO(R))
with Motorola's leadership in designing Bluetooth-enabled companion
products for the global wireless communications market. O ROKR
enables hands-free mobile communications for compatible
Bluetooth-enabled mobile handsets plus wireless music streaming via
Bluetooth from a compatible music-optimized mobile handset or
portable music player equipped with a separately available, add-on
Bluetooth adapter. "O ROKR builds on the success that we've had
with RAZRWIRE(TM) -- the world's first eyewear to combine patented
Oakley optics with Motorola's leadership in Bluetooth innovation,"
said Bruce Hawver, vice president and general manager, Companion
Products Group, Motorola, Inc. "O ROKR takes wireless eyewear to a
whole new level by enriching the mobile music experience for
consumers -- whether they're using a mobile handset or their
favorite portable music player." "The new O ROKR furthers our
successful collaboration with Motorola by combining the best of
both companies," said Colin Baden, president of Oakley. "We're
integrating technologies to drive true innovation that changes the
way consumers think about and experience personal electronics. Our
innovations, our inventions, are raising the bar for functionality
and fashion by taking features and functions that consumers most
need and want and integrating them into what they're already
wearing." O ROKR uses the Bluetooth Stereo Music Profile (A2DP),
which enables music to stream wirelessly from compatible products
to the eyewear. At the touch of a button, a user can play or pause
music and answer an incoming call. From the Motorola mobile handset
line-up, O ROKR works with the newly unveiled Motorola ROKR E2 and
the Motorola E680i (available only in Asia). O ROKR features the
patented technologies of Oakley's HDO which includes unsurpassed
optical precision and performance that optimizes clarity at all
angles of vision -- even at the periphery of lens contours that
maximize peripheral vision and side protection. The semi-rimless
design means there is no frame rim to block downward view, and the
optically pure Plutonite(R) lens material filters out 100% UVA,
UVB, UVC and harmful blue light up to 400nm. O ROKR Availability O
ROKR is expected to be available in the first half of 2006.
Specific details will be announced upon consumer availability.
About Motorola Motorola is a Fortune 100 global communications
leader that provides seamless mobility products and solutions
across broadband, embedded systems and wireless networks. In your
home, auto, workplace and all spaces in between, seamless mobility
means you can reach the people, things and information you need, on
the go. Seamless mobility harnesses the power of technology
convergence and enables smarter, faster, cost-effective and
flexible communication. Motorola had sales of US $31.3 billion in
2004. For more information: http://www.motorola.com/ . About
Oakley, Inc. Oakley: a world brand, driven to ignite the
imagination through the fusion of art and science. Building on its
legacy of innovative, market-leading, premium sunglasses, the
company offers a full array of products including performance
apparel and accessories, prescription eyewear, footwear, watches
and electronics to consumers in more than 100 countries.
Trailing-12-month net sales through September 30, 2005 totaled
$638.7 million and generated net income of $52.6 million. Oakley,
Inc. press releases, SEC filings and the company's annual report
are available at http://www.oakley.com/ . Your mobile phone must
support "headset", "hands-free" and "music" profiles. To determine
if your Motorola phone supports these profiles, visit the customer
support page at http://www.hellomoto.com/us/bluetoothcompatibility
. For other phones and accessories, contact the manufacturer.
MOTOROLA and the Stylized M Logo are registered in the US Patent
& Trademark Office. All other product or service names are the
property of their respective owners. The Bluetooth word mark and
logos are owned by the Bluetooth SIG, Inc., and any use of such
marks by Motorola, Inc. is under license. Other trademarks and
trade names are those of their respective owners.
http://www.newscom.com/cgi-bin/prnh/20020307/MOTLOGO
http://www.newscom.com/cgi-bin/prnh/20020415/MOTNOTAGLOGO
http://photoarchive.ap.org/ DATASOURCE: Motorola, Inc. CONTACT:
Monica Rohleder of Motorola, Inc., +1-847-606-1973, , or Diane
Thibert of Oakley, Inc. +1-949-672-6888, Web site:
http://www.motorola.com/ http://www.oakley.com/
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