Six Flags and The Home Depot Announce Supply, Marketing and Sponsorship Alliance
May 08 2006 - 9:00AM
PR Newswire (US)
NEW YORK, May 8 /PRNewswire-FirstCall/ -- Six Flags (NYSE:PKS) and
The Home Depot(R) (NYSE:HD) announced today an agreement in
principle under which The Home Depot will become a Six Flags
Corporate Alliance partner. The Home Depot and its Home Depot
Supply(SM) Division will serve as the exclusive supplier of
commercial improvement, building supply, construction, repair and
maintenance products to all Six Flags parks across North America.
The alliance will also provide for extensive co-marketing
opportunities in The Home Depot retail stores and Six Flags theme
parks. Under the agreement, The Home Depot and Home Depot Supply
will provide Six Flags with all materials to construct and maintain
its parks, giving Six Flags one source for its material needs. With
its broad portfolio of wholesale distribution platforms, Home Depot
Supply has the capability to provide Six Flags with a wide range of
products and services, to address everything from core
infrastructure needs to routine daily maintenance. Six Flags
tickets will be sold at all The Home Depot stores located within a
100-mile radius of a Six Flags-branded U.S. theme park, expanding
the parks' accessibility through an increased number of consumer
touch points. Six Flags will also receive a sponsorship fee and a
range of promotions, including NASCAR show car appearances and Kids
Workshop clinics at select parks. The Home Depot will also hold a
corporate outing at each Six Flags-branded park. The Home Depot
will receive significant signage and branding in Six Flags parks,
and the companies will collaborate to showcase innovative The Home
Depot products, including VIVA!(R) SunPatiens(R), a revolutionary,
new, inter-specific flower that thrives in full sun and high heat
conditions; and long-lasting, low-maintenance Veranda composite
decking that offers the beauty of wood and will not shrink, rot,
decay, check, splinter or suffer termite damage. Six Flags will
look for opportunities to leverage The Home Depot expertise in
areas such as bathroom remodeling and outdoor living to create a
more family-friendly environment in every park. Extending Six
Flags' commitment to children and families beyond the park borders
and into the community, Six Flags and The Home Depot will jointly
construct several KaBOOM! playgrounds for kids in cities near Six
Flags parks. The Home Depot is a founding sponsor of KaBOOM!, a
national nonprofit group whose mission is to build a safe and
healthy playground within walking distance of every child in
America, and together they have built over 400 playgrounds. In July
2005, The Home Depot announced a three-year, $25 million commitment
to build 1,000 playspaces in 1,000 days. "Adding The Home Depot to
our Corporate Alliance roster is pivotal. Six Flags will benefit
from this relationship on a number of levels, from sponsorship to
preferential pricing for our materials business, to the extensive
marketing we'll receive alongside one of the country's most
respected brands and the grassroots community service aspect that
is so crucial to rebuilding the family connection to Six Flags,"
said Mark Shapiro, Six Flags president and CEO. Shapiro added, "I'm
thrilled that we'll be able to market our ticket programs to the
millions of people who shop in The Home Depot stores every year.
Increasing the number of touch points for reaching our customers is
essential to our strategy." "This relationship represents a
powerful example of the unparalleled benefits that The Home Depot
can bring to its customers," said Bob Nardelli, chairman, president
& CEO, The Home Depot. "Not only can we provide a strong depth
and breadth of construction and maintenance materials and
professional tools to build, maintain, and improve Six Flags theme
parks through The Home Depot and our Home Depot Supply Division, we
also offer an opportunity to extend our partner's brand in our
retail environment as well as through sponsorship assets like
NASCAR. When you combine all of this with our joint commitment to
community relations, it is hard to imagine a more compelling total
offering in the marketplace today." About Six Flags Six Flags, Inc.
is the world's largest regional theme park company. Founded in
1961, Six Flags is celebrating its 45th Anniversary in 2006. It is
a publicly-traded corporation (NYSE:PKS) headquartered in New York
City. About The Home Depot The Home Depot(R) is the world's largest
home improvement specialty retailer, with 2,061 retail stores in
all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin
Islands, 10 Canadian provinces and Mexico. Through its HD
Supply(SM) businesses, The Home Depot is also one of the largest
diversified wholesale distributors in the United States, with more
than 900 locations in the United States and Canada, offering
products and services for building, improving and maintaining
homes, businesses and municipal infrastructures. In fiscal 2005,
The Home Depot had sales of $81.5 billion and earnings of $5.8
billion. The company employs approximately 355,000 associates and
has been recognized by FORTUNE magazine as the No. 1 Most Admired
Specialty Retailer and the No. 13 Most Admired Corporation in
America for 2006. The Home Depot's stock is traded on the New York
Stock Exchange (NYSE:HD) and is included in the Dow Jones
industrial average and Standard & Poor's 500 index. HDG
DATASOURCE: Six Flags CONTACT: Eric Oberman of The Home Depot,
+1-770-384-4155; or Wendy Goldberg of Six Flags, +1-212-653-9393
Web site: http://www.sixflags.com/
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