Catalina Marketing Corporation Selects comScore Networks as BAR(R) Licensing Partner
March 15 2005 - 6:18AM
PR Newswire (US)
Catalina Marketing Corporation Selects comScore Networks as BAR(R)
Licensing Partner ST. PETERSBURG, Fla., March 15
/PRNewswire-FirstCall/ -- Catalina Marketing Corporation
(NYSE:POS), the global leader in behavior-based marketing, today
announced that it has partnered with comScore Networks to offer
clients its Behavior Activated Research(R) (BAR(R)) solution. The
partnership is designed to leverage the value of the Catalina
Marketing Network(R) and offer marketers new opportunities to
better understand consumers. "BAR(R) will allow us to effectively
pre-qualify and reach potential research participants based on
their actual in-store purchase behavior, and deliver a personalized
survey invitation via the Catalina Marketing Network(R)," said Gian
Fulgoni, chairman of comScore Networks. "We are very excited to be
offering such an innovative product that delivers deep insight into
consumer behavior and attitudes, providing our consumer packaged
goods and pharmaceutical clients with the highly targeted knowledge
they need to make decisions quickly and confidently." comScore
provides syndicated and customized research services to more than
450 clients, including many of the world's most sophisticated
manufacturers and retailers. "comScore's deep CPG industry
knowledge and market research expertise makes it an ideal partner
for Catalina's BAR(R) technology," said Dick Buell, chief executive
officer of Catalina Marketing Corporation. "We expect this
relationship will create a strong product and service offering that
will yield significant value for both parties." Catalina Marketing
Corporation will continue to offer packaged goods manufacturers its
New Product Response System(SM) (NPRS), which uses a combination of
behavioral and attitudinal data to optimize new product launches.
NPRS uses consumer purchase data to identify consumer segments
critical for the new product's success. New product trial and
repeat behavior exhibited by the segments is monitored and
reported. Attitudinal insights, directly related to the observed
trial and repeat behavior, are gathered using BAR(R) technology.
Within weeks of product launch, actionable insight is available,
providing manufacturers with flexibility to adjust their product or
communications strategies while still in the launch phase. About
comScore Networks comScore Networks provides unparalleled insight
into consumer behavior and attitudes. This capability is based on a
massive, global cross-section of more than 2 million consumers who
have given comScore explicit permission to confidentially capture
their browsing and transaction behavior, including online and
offline purchasing. comScore panelists also participate in survey
research that captures and integrates their attitudes and
intentions. Through its patent-pending technology, comScore
measures what matters across a broad spectrum of behavior and
attitudes. comScore consultants apply this deep knowledge of
customers and competitors to help clients design powerful marketing
strategies and tactics that deliver superior ROI. For more
information, please visit http://www.comscore.com/. About Catalina
Marketing Corporation Based in St. Petersburg, Fla., Catalina
Marketing Corporation (http://www.catalinamarketing.com/) was
founded 20 years ago on the concept that targeted communications,
based on actual purchase behavior, would generate more effective
consumer response. Today, Catalina Marketing combines unparalleled
insight into consumer behavior with dynamic consumer access. This
combination of insight and access provides marketers with the
ability to execute behavior-based marketing programs, ensuring that
the right consumer receives the right message at exactly the right
time. Catalina Marketing offers an array of behavior-based
promotional messaging, loyalty programs and direct-to-patient
information. Personally identifiable data that may be collected
from the company's targeted marketing programs, as well as its
research programs, are never sold or given to any outside party
without the express permission of the consumer. Certain statements
in the preceding paragraphs are forward-looking, and actual results
may differ materially. Statements not based on historic facts
involve risks and uncertainties, including, but not limited to, the
changing market for promotional activities, especially as it
relates to policies and programs of packaged goods and
pharmaceutical manufacturers and retailers, government and
regulatory statutes, rules, regulations and policies, the effect of
economic and competitive conditions and seasonal variations, actual
promotional activities and programs with the company's customers,
the pace of installation of the company's store network, the
success of new services and businesses and the pace of their
implementation, the company's ability to maintain favorable client
relationships, the outcome and impact of an ongoing SEC
investigation into certain of the company's prior fiscal years, and
the outcome and impact of the pending shareholder class action and
derivative lawsuits. DATASOURCE: Catalina Marketing Corporation
CONTACT: Michelle Bauer, Executive Director, MarCom and Strategic
Planning, +1-727-579-5129, for Catalina Marketing Corporation Web
site: http://www.catalinamarketing.com/ http://www.comscore.com/
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