Catalina Marketing Selects Netezza to Power Data Management Service
August 16 2005 - 8:01AM
Business Wire
Netezza Corporation today announced that Catalina Marketing
Corporation (NYSE: POS), the global leader in behavior-based
marketing across multiple industries, has deployed the Netezza
Performance Server(R) (NPS(R)) system to analyze growing data
volumes captured by its Retail Direct Online Interactive (RDOLi)
data management service. The NPS system allows Catalina Marketing
to quickly store and access more than 350 billion market basket
records collected from the Catalina Marketing Network(R), which is
installed in 17,500 retail locations nationwide. To keep pace with
approximately 20 terabytes of customer data being generated by its
retail clients, Catalina Marketing selected the NPS data warehouse
appliance to replace its legacy data warehouse environment. By
analyzing customer data collected through its network, Catalina
Marketing provides retail organizations with marketing services and
insights based on the purchasing behavior of consumers. As a
result, Catalina's clients are able to offer more effective
promotional communications, incentives and loyalty programs to
their customers. Deploying the NPS system enables Catalina
Marketing to substantially increase analytic query performance at a
lower total cost of ownership, while offering customers a more
detailed and historical view of their data. Now, Catalina can
accommodate 70 times more queries on five times the data using the
same Business Intelligence applications previously utilized by the
company without incurring additional operational costs. The NPS
system also allows Catalina Marketing's RDOLi data management
service to accommodate a greater number of end users, who access
the system to perform queries and reporting. "By taking control of
our database service, Netezza is helping us provide our customers
with the best possible service," said Eric Williams, Catalina
Marketing Chief Information Officer. "The NPS system allows us to
substantially improve database performance." "Catalina Marketing
has one of the largest, actively queried databases in the world,"
said Jit Saxena, CEO and co-founder, Netezza Corp. "By selecting
the Netezza Performance Server data warehouse appliance, Catalina
Marketing can utilize a powerful system that delivers faster, more
efficient results in minutes rather than hours or even days. These
performance gains offer Catalina Marketing a competitive advantage
with the ability to respond quickly to customer demand." The
Netezza Performance Server system is the market-leading data
warehouse appliance, built specifically to analyze terabytes of
detailed data 10 to 50 times faster than existing data warehouse
options, at half the cost. The NPS system stores, filters and
processes terabytes of records within a single unit, analyzing only
the relevant information for each query. Netezza has placed the CPU
power next to the data, allowing the NPS system to speed through
processes that would occupy most data warehouse systems for hours,
or even days, thereby enabling dramatic increases in productivity
across the organization. Customers who have recognized the
performance benefits of Netezza's approach include Ahold USA,
Amazon.com, Cingular Wireless, CNET Networks, Epsilon, Neiman
Marcus, Orange UK, Premier, Inc., Shoppers Drug Mart Corporation
and The TJX Companies. About Netezza Corporation Netezza is the
market-leading provider of enterprise-class data warehouse
appliances that deliver breakthrough performance and ease-of-use at
a fraction of the cost of traditional data warehouses. The Netezza
Performance Server system enables Fortune 1000 customers with
terabytes of dynamic, detailed data to dramatically simplify even
the most complex Business Intelligence (BI) initiatives. By
architecturally integrating database, server and storage within a
single appliance, the NPS system delivers 10 to 50 times the
performance at half the cost of existing systems. Founded in 2000
and based in Framingham, Mass., Netezza has offices in Washington,
DC, the United Kingdom and Asia Pacific. The Company has raised
more than $68M from leading venture capital firms, including Matrix
Partners, Charles River Ventures, Battery Ventures, Orange
Ventures, Sequoia Capital and Meritech Capital Partners. For more
information about Netezza, please visit www.netezza.com. About
Catalina Marketing Corporation Based in St. Petersburg, FL,
Catalina Marketing Corporation (www.catalinamarketing.com) was
founded over 20 years ago based on the premise that targeting
communications based on actual purchase behavior would generate
more effective consumer response. Today, Catalina Marketing
combines unparalleled insight into consumer behavior with dynamic
consumer access. This combination of insight and access provides
marketers with the ability to execute behavior-based marketing
programs, ensuring that the right consumer receives the right
message at exactly the right time. Catalina Marketing offers an
array of behavior-based promotional messaging, loyalty programs and
direct-to-patient information. Personally identifiable data that
may be collected from the company's targeted marketing programs, as
well as its research programs, are never sold or provided to any
outside party without the express permission of the consumer.
Catalina (NYSE:POS)
Historical Stock Chart
From Jun 2024 to Jul 2024
Catalina (NYSE:POS)
Historical Stock Chart
From Jul 2023 to Jul 2024