Catalina Marketing Sells Direct Marketing Services Division to Valassis
September 20 2004 - 5:30PM
PR Newswire (US)
Catalina Marketing Sells Direct Marketing Services Division to
Valassis ST. PETERSBURG, Fla., Sept. 20 /PRNewswire-FirstCall/ --
Catalina Marketing Corporation (NYSE:POS) and Valassis (NYSE:VCI)
today jointly announced the sale of Catalina Marketing's direct
mail division, Catalina Marketing Direct Marketing Services, to
Valassis out of cash for an undisclosed amount. As part of the
agreement, Valassis is pleased to assume and honor all existing
Catalina Marketing Direct Marketing Services customer contracts and
employees. This transaction supports Catalina Marketing's
previously announced strategy to focus on proprietary applications
delivered at the point-of-sale and enhances Valassis' existing 1 to
1 direct mail business. Both Catalina Marketing Direct Marketing
Services and Valassis' 1 to 1 direct mail business specialize in
direct mail that is targeted based on the actual consumer purchase
behavior and lifestyle changes of consumers. "With the sale of our
Direct Marketing Services division to Valassis, Catalina Marketing
continues our focus on core business applications and positioning
the company for long-term profitable growth," said Dick Buell,
chief executive officer of Catalina Marketing. "We are pleased to
have found a partner in this transaction that values the good work
and talent of our Direct Marketing Services employees and will
invest in their further success." "Combining our expertise provides
exceptional solutions and service capabilities for our customers,
and an opportunity for accelerated growth in the area of targeted
direct mail," said Alan F. Schultz, chairman, president and chief
executive officer of Valassis. "We will work with our customers and
explore opportunities to create greater value for them while
maintaining the integrity and confidentiality of their frequent
shopper data. Incorporating the best practices of each
organization, including continued relationships with high-quality
vendors, will create 'best in class' direct marketing solutions for
our customers." Gridley & Company LLC participated as Catalina
Marketing's financial advisor throughout the execution of this
deal. About Catalina Marketing Corporation Based in St. Petersburg,
Fla., Catalina Marketing Corporation
(http://www.catalinamarketing.com/ ) was founded 20 years ago based
on the premise that targeting communications based on actual
purchase behavior would generate more effective consumer response.
Today, Catalina Marketing combines unparalleled insight into
consumer behavior with dynamic consumer access. This combination of
insight and access provides marketers with the ability to execute
behavior-based marketing programs, ensuring that the right consumer
receives the right message at exactly the right time. Catalina
Marketing offers an array of behavior-based promotional messaging,
loyalty programs and direct to patient information. Personally
identifiable data that may be collected from the company's targeted
marketing programs, as well as its research programs, are never
sold or given to any outside party without the express permission
of the consumer. Certain statements in the preceding paragraphs are
forward-looking, and actual results may differ materially.
Statements not based on historic facts involve risks and
uncertainties, including, but not limited to, the changing market
for promotional activities, especially as it relates to policies
and programs of packaged goods and pharmaceutical manufacturers for
the issuance of certain product coupons and other promotions, the
effect of economic and competitive conditions and seasonal
variations, actual promotional activities and programs with the
company's customers, the pace of installation of the company's
store network, the policies and programs of the company's retail
partners, the success of new services and businesses and the pace
of their implementation, and the company's ability to maintain
favorable client relationships. About Valassis Valassis offers a
wide range of marketing services to consumer packaged goods
manufacturers, retailers, technology companies and other customers
and has operations in the United States, Europe, Mexico and Canada.
Valassis' Connective Media(TM) portfolio includes: newspaper
advertising & inserts, preprints, sampling, direct mail, 1 to 1
marketing programs, coupon clearing and consulting and analytic
services. Valassis has been listed as one of Fortune magazine's
"Best Companies to Work For" for seven consecutive years. Valassis
subsidiaries and investments include Valassis Canada, PreVision
Marketing(R), LLC, Coupons, Inc., Promotion Watch, Valassis
Relationship Marketing Systems, LLC and NCH Marketing Services,
Inc. For additional information, visit the company Web site at
http://www.valassis.com/ . Certain statements found in this
document constitute "forward-looking statements" within the meaning
of the Private Securities Litigation Reform Act of 1995. Such
forward-looking statements involve known and unknown risks and
uncertainties and other factors which may cause the actual results,
performance or achievements of the Company to be materially
different from any future results, performance or achievements
expressed or implied by such forward-looking statements. Such
factors include, among others, the following: price competition
from the Company's existing competitors; new competitors in any of
the Company's businesses; a shift in customer preference for
different promotional materials, strategies or coupon delivery
methods; an unforeseen increase in the Company's paper costs;
economic disruptions caused by terrorist activity, armed conflict
or changes in general economic conditions; or changes which affect
the businesses of our customers and lead to reduced sales promotion
spending. The Company disclaims any intention or obligation to
update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise. Catalina
Marketing Contacts: INVESTOR CONTACTS: Christopher W. Wolf
Executive Vice President, Chief Financial Officer Catalina
Marketing Corporation (727) 579-5218 Joanne Freiberger Vice
President, Finance Catalina Marketing Corporation (727) 579-5116
MEDIA CONTACT: Susan Gear Executive Director, Corporate Marketing
Catalina Marketing Corporation (727) 579-5452 Valassis Contact:
INVESTOR CONTACT: Sherry Lauderback Director of Investor Relations
and Communications Valassis (734) 591-7374 MEDIA CONTACT: Tamara
Oliverio Public Relations Valassis (734) 591-4955 DATASOURCE:
Catalina Marketing Corporation; Valassis CONTACT: Investors,
Christopher W. Wolf, Executive Vice President, Chief Financial
Officer, +1-727-579-5218, or Joanne Freiberger, Vice President,
Finance, +1-727-579-5116, both of Catalina Marketing Corporation;
or Sherry Lauderback, Director of Investor Relations and
Communications, +1-734-591-7374, or , of Valassis; or media, Susan
Gear, Executive Director, Corporate Marketing, Catalina Marketing
Corporation, +1-727-579-5452; or Tamara Oliverio, Public Relations,
Valassis, +1-734-591-4955, or Web site:
http://www.catalinamarketing.com/ http://www.valassis.com/
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