LiveRamp Delivers New Privacy-Centric Integrations with Amazon Ads to Enhance Addressability, Connectivity, and Measurement
February 13 2024 - 7:30AM
Business Wire
New solutions powered by pseudonymous identity and
connectivity
LiveRamp (NYSE: RAMP) today launched enhanced capabilities that
help clients optimize addressability, connectivity and measurement
across Amazon Marketing Cloud (AMC) and Amazon DSP. Brand
marketers, advertisers, and agencies can now leverage LiveRamp’s
integrations with these services to unlock insights and analytics
with an industry-leading, privacy-enhancing approach.
Powered by LiveRamp’s omnichannel identity framework, customers
can leverage RampID™, LiveRamp’s privacy-centric identifier, as a
key to join first and third-party insights with Amazon Ads in
Amazon Marketing Cloud (AMC) for measurement and to activate
brand-specific RampID-based audiences directly on RampID within
Amazon DSP. In addition, LiveRamp’s existing integrated solutions
with Amazon Web Services (AWS) allow advertisers to easily build
end-to-end measurement workflows. Marketers and agencies can easily
resolve identity signals from their AWS environment to RampID and
then upload those hashed signals using the AMC uploader, all in a
privacy-enhancing workflow. The LiveRamp partnership with system
integrators also helps customers accelerate time-to-value of the
integration by providing strategic consultation and technical
expertise across Amazon Ads, AWS, and LiveRamp.
LiveRamp’s integration with Amazon Ads services allows brand
marketers, agencies and partners to:
- Enable measurement at scale by unifying prospect and
customer touchpoints across advertising and marketing channels such
as connected TV, display, email, and website
- Increase scale and accuracy of campaign analytics by
overcoming volume and accuracy limitations of conventional
identifiers, such as hashed emails, in favor of a person-based
identifier adopted widely across major publishers
- Optimize for security with a seamless audience onboarding
with minimum movement by utilizing LiveRamp’s integrations with AWS
and AMC, and leveraging solutions including Amazon Simple
Storage Service (Amazon S3), AMC Uploader from AWS, and AWS Entity
Resolution
- Securely activate first and third-party audiences on Amazon
DSP using RampID to bid and frequency cap. Every impression
bought on RampID is also fully measurable, delivering improved
reach and performance within and outside of Amazon properties
without a reliance on cookies, mobile IDs, or IP addresses
Alyssa Lerch, Product Lead at Annalect, an Omnicom agency,
shared, “Leveraging LiveRamp’s RampID has enabled us to strengthen
connectivity and expand our privacy-preserving measurement
capabilities across Amazon Ads. With this enrichment layer, we're
able to create a powerful analytics environment within the AMC
clean room to provide clients with a more comprehensive view of
their audiences, more accurately attribute impact of media
investment to marketing, and deliver insights that help to drive
conversion optimization and media efficiency.”
Rio Longacre, Managing Director, Global Experience Team at
Slalom, said, “Expanding our partnership with LiveRamp delivers
holistic solutions for marketers and advertisers looking to
optimize their media strategy for Amazon Ads. LiveRamp's solutions
are a perfect fit within our comprehensive strategy and expertise,
allowing us to help organizations improve marketing effectiveness
and build future solution capabilities.”
Kimberly Bloomston, SVP of Product at LiveRamp, added,
“LiveRamp’s foundational identity is an essential key to engage in
collaboration, increase tech efficiencies, improve advertising
results, and enable robust marketing optimization in the cloud. As
we build upon our expanding collaboration and successes with Amazon
Ads and AWS, we will continue helping marketers connect with their
customers, scale, and build enduring, enterprise-wide value.”
LiveRamp’s expansion with Amazon Ads and AWS help enterprises
maximize outcomes across a broad range of collaboration and
measurement use cases. LiveRamp is an Amazon Ads Verified Partner,
a member of the AWS ISV Accelerate Program with identity
translation and identity resolution solutions available in AWS
Marketplace, and recently launched support for AWS Clean Rooms.
To learn more about LiveRamp and our partners’ expertise and
solutions around Amazon Ads, reach out to your LiveRamp
representative.
About LiveRamp
LiveRamp is the leader in data collaboration for the world’s
most innovative companies. A groundbreaking leader in consumer
privacy, data ethics, and foundational identity, LiveRamp is
setting the new standard for building a connected customer view
with unmatched clarity and context while protecting precious brand
and consumer trust. LiveRamp offers complete flexibility to
collaborate wherever data lives to support the widest range of data
collaboration use cases — within organizations, between brands, and
across its premier global network of top-quality partners.
Hundreds of global innovators, from iconic consumer brands and
tech giants to banks, retailers, and healthcare leaders turn to
LiveRamp to build enduring brand and business value by deepening
customer engagement and loyalty, activating new partnerships, and
maximizing the value of their first-party data while staying on the
forefront of rapidly evolving compliance and privacy requirements.
LiveRamp is based in San Francisco, California with offices
worldwide. Learn more at www.liveramp.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240213326978/en/
Michelle Millsap PR@liveramp.com
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