LiveRamp Launches Unified Data Collaboration Platform Featuring Composable Technology
February 28 2024 - 10:00AM
Business Wire
New enhancements enable customers to
collaborate with any partner, activate data to any destination, and
access more solutions—all from one place
With a future-ready platform optimized for
speed and ease-of-use, customers can deliver better business
outcomes and more personalized customer experiences
LiveRamp (NYSE: RAMP) today unveiled the next generation of the
/LiveRamp Data Collaboration Platform, which brings together
solutions for the end-to-end marketing lifecycle onto a single
platform. The unified offering introduces new capabilities such as
a simplified user interface, composable technology for cross-cloud
interoperability, and a partner marketplace where innovative
third-party developers can build applications showcasing their
trusted expertise. Built on a foundation of durable, authenticated
technology designed to withstand signal loss, the /LiveRamp Data
Collaboration Platform offers functionality to proactively address
evolving privacy considerations while accelerating forward-looking
data collaboration use cases.
Gartner® findings show “Marketing has an outsized role in data
and analytic activities across the enterprise, with 71% of
marketing data and analytics teams responsible for owning at least
one element of data strategy for their organization.” By bringing
all of its capabilities into a single user interface with
simplified orchestration, LiveRamp enables customers to more easily
connect audiences across partners. Supporting modern data
architectures with a focus on decentralized data reduces cloud
complexity, improving cloud usability for all business users while
resolving IT infrastructure constraints. Customer advantages
include greater ease-of-use and streamlined functionality that
unlock greater value across all of their data collaboration
needs.
- Increase simplicity using a single user interface built
on a foundation of best-in-class identity, global authenticated
connectivity, and proprietary privacy-enhancing technologies
- Enhance the user experience and accelerate
speed-to-value with new ingestion pipelines that reduce
turnaround time from days to hours. Self-service tools allow the
permissioning of datasets and segments, and a new notification
system—capable of integrating with workplace tools including
Slack—enables users to control how they receive information
- Reach audiences ecosystem-wide using an enhanced activation
and segmentation experience centered on users, campaigns and
cross-audience segmentation. Further improve marketing performance
by integrating with technologies such as Google PAIR designed to
combat the loss of third-party cookies and other deprecating
signals.
- Unlock new partnerships across second and third-party
data with the flexibility to collaborate wherever your
first-party data lives, across the widest range of use cases, from
one location
- Leverage a new, partner application marketplace starting
with integrated discovery, access, and deployment of measurement
solutions from LiveRamp’s global network of partners
“A core tenet of the Albertsons Media Collective is to foster a
more interconnected, collaborative ecosystem that increases access
to data while minimizing data movement,” said Evan Hovorka, VP of
Product and Innovation, Albertsons Media Collective. “LiveRamp has
helped us advance this pledge with future-ready solutions that grow
signal fidelity, enhance privacy, and scale data collaboration
across the channels that matter most to our network. LiveRamp
bringing these capabilities together more seamlessly will not only
accelerate our own partnership, but the downstream value we deliver
to our customers, advertisers, and ecosystem at large.”
“Circana’s Lift solution, a gold standard in retail and CPG
measurement, incorporates household level data to unlock critical
insights for advertisers, enabling them to measure and optimize
media investments to improve sales performance,” said Harvey
Goldhersz, EVP of Product at Circana. “Through LiveRamp,
advertisers can now pinpoint which creative messages, ad formats,
audience segments, and media placements drive retail sales most
effectively and efficiently. Advertisers who use Circana’s Lift
solution improve return on advertising spend (ROAS) up to 80%.
We’re thrilled to switch on this capability for LiveRamp, bringing
Circana’s speed, superior coverage, and accuracy to an even wider
audience.”
The launch of the unified /LiveRamp Data Collaboration Platform
follows the company’s acquisition of Habu to accelerate data
collaboration through enhanced clean room technology. Customers
using the LiveRamp Clean Room, powered by Habu on its platform can
measure campaigns across all walled gardens, media platforms and
programmatic channels while connecting data seamlessly across
clouds, warehouses and clean rooms.
“LiveRamp’s customers have been asking for solutions with
greater simplicity and scale to unlock the value of data and drive
a competitive advantage,” added Kimberly Bloomston, Chief Product
Officer at LiveRamp. “The launch of our fully unified platform
delivers on this need by setting a new standard for powerful data
collaboration built on privacy-enhancing technologies that
withstand evolving signal loss and privacy requirements. LiveRamp’s
recent acquisition of Habu further strengthens our ability to help
customers collaborate with anyone, activate data anywhere, and
measure everywhere it matters.”
Learn more about the wide range of data collaboration use cases
LiveRamp can unlock for your company at
liveramp.com/our-platform.
About LiveRamp
LiveRamp is the data collaboration platform of choice for the
world’s most innovative companies. A groundbreaking leader in
consumer privacy, data ethics, and enterprise identity, LiveRamp is
setting the new standard for building a connected customer view
with unmatched clarity and context while protecting precious brand
and consumer trust. LiveRamp offers complete flexibility to
collaborate wherever data lives to support the widest range of data
collaboration use cases—within organizations, between brands, and
across its premier global network of top-quality partners.
Hundreds of global innovators, from iconic consumer brands and
tech giants to banks, retailers, and healthcare leaders turn to
LiveRamp to build enduring brand and business value by deepening
customer engagement and loyalty, activating new partnerships, and
maximizing the value of their first-party data while staying on the
forefront of rapidly evolving compliance and privacy requirements.
LiveRamp is based in San Francisco, California with offices
worldwide. Learn more at www.liveramp.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240228206793/en/
Michelle Millsap PR@liveramp.com
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