RD Royal Dutch Petroleum Company

MasterCard Promotion to Drive Customers to Shell Stations and Generate Shell MasterCard Applications MasterCard Cardholders Have Chance to Win Free Car and $1,000 in Gas HOUSTON, Oct. 13 /PRNewswire/ -- Shell Oil Products US, marketer of the No. 1 selling gasoline brand in the United States, today announced a fourth quarter sweepstakes promotion with MasterCard International. The promotion is designed to drive traffic to Shell-branded gasoline stations and generate increased applications for the Shell MasterCard(R) from Citi(R) Cards. Each time a customer uses a MasterCard card at a participating Shell station now through December 31, they will be entered automatically into the MasterCard Sweepstakes at Shell*. Each entry gives MasterCard cardholders a chance to win one of 35 (thirty-five), 2005 Chrysler Crossfires and $1,000 worth of Shell V-Power(R) premium gasoline. Shell hopes to achieve a 50 percent increase in Shell MasterCard applications and booked accounts during the three-month promotional period. Supporting promotional materials include information about the customer benefits of the Shell MasterCard and a direct mail campaign designed to help motivate consumers to apply for the card. Pre-approved direct mail with a $20 credit incentive will be distributed to millions of households across the United States to reward customers for accepting the Shell MasterCard offer. This incentive combined with a 0 percent APR (annual percentage rate) on balance transfers for six months and a 5 percent gasoline rebate on Shell gasoline purchases make the Shell MasterCard one of the best credit card offers available in the oil and gas industry today. "Even though Shell has the largest credit card deck in the industry, we are dedicated to finding new and innovative ways to grow our accounts and drive business to our stations," said David Bunch, head of the credit card and loyalty program at Shell Oil Products US. "Shell-branded retailers and wholesalers are not charged processing fees on Shell-branded consumer credit card transactions, so we work hard to ensure our credit card offer remains one of the most compelling to motorists." The campaign is one of the largest marketing promotions that Shell has launched in support of its credit card program to date. The program is supported by a national advertising and communications campaign that utilizes magazine, Internet and radio advertisements and public relations efforts to generate awareness. In addition, Shell stations will receive a comprehensive point of purchase package that includes pump toppers, pole signs, register signs and other signage with a unique and youthful design. Additionally, credit card statement inserts will notify existing Shell MasterCard cardholders about the program. "We designed the promotion and the national advertising and communications campaign to increase the number of new and existing customers coming into our sites," said Bunch. "The relationship with MasterCard and the fun, youthful energy of the promotion is a great example of how Shell is dedicated to supporting its credit card portfolio with marketing incentives that grow our accounts, drive customer loyalty and increase sales volumes." The 35 sweepstakes winners will have the option of picking up their new Chrysler Crossfire at Ancira Chrysler, part of the Ancira Automotive Group of San Antonio, Texas or having the car shipped to their local Chrysler dealership. Shell will pay travel expenses to San Antonio to pick up the vehicle or shipping expenses associated with the vehicle delivery. Because state laws in Maryland, Virginia, and New Jersey prohibit sweepstakes promotions relating to gasoline and products covered by excise taxes, a different program has been designed to promote the Shell MasterCard at Shell stations in those areas. It will utilize a comprehensive direct mail and point of purchase program with compelling messages that Shell said tested very well with consumers. For official rules and complete details on the Shell MasterCard Sweepstakes at Shell, log onto http://www.winwithshell.com/ or send a self- addressed, stamped envelope to: MasterCard Sweepstakes at Shell Rules, P.O. Box 13106, Bridgeport, CT 06673-3106. Shell Oil Products US operates refineries and a pipeline and terminal system, and has a network of nearly 7,000 branded gasoline stations in the Western United States. Shell Oil Products US is a 50 percent owner of Motiva Enterprises LLC, along with Saudi Refining, Inc., which refines and markets branded products through more than 10,000 stations in the Eastern and Southern United States. Shell Oil Products US is a subsidiary of Shell Oil Company. Shell Oil Company is an affiliate of the Royal Dutch/Shell Group of Companies (NYSE:RDNYSE:SC). For more information, please visit http://www.shell.com/ . MasterCard International is a leading global payments solutions company that provides a broad variety of innovative services in support of our global members' credit, deposit access, electronic cash, business-to-business and related payment programs. MasterCard International manages a family of well- known, widely accepted payment card brands including MasterCard(R), Maestro(R) and Cirrus(R) and serves financial institutions, consumers and businesses in over 210 countries and territories. The MasterCard award-winning Priceless(R) advertising campaign is now seen in 97 countries and in 47 languages, giving the MasterCard brand a truly global reach and scope. For more information go to http://www.mastercardinternational.com/ . *No purchase necessary. Void in MD, NJ, VA & Puerto Rico & where prohibited. PIN-based & international transactions not eligible. Starts 10/1/04. Ends 12/31/04. Restrictions apply. Exact vehicle make & model awarded subject to change at Sponsor's discretion. Shell V-Power gasoline to be awarded in the form of (10) $100 Shell V-Power Gift Cards. Visit http://www.877shell35.com/ or send a self-addressed, stamped envelope to: MasterCard Sweepstakes at Shell Rules, P.O. Box 13106, Bridgeport, CT 06673-3106 for official rules and complete details. DATASOURCE: Shell Oil Products US CONTACT: Shell Media Line, +1-713-241-1578, or Anne Peebles, +1-713-241-1584, or Katie Floyd, +1-713-241-5225, all of Shell Oil Products US Web site: http://www.shellus.com/ http://www.winwithshell.com/ http://www.mastercardinternational.com/ http://www.877shell35.com/

Copyright