SKS Saks Incorporated

In late November, Saks Fifth Avenue is set to unveil a newly renovated men’s store at its Boca Raton location in the Town Center at Boca Raton. The new lifestyle store will offer a one-of-a-kind shopping experience highlighted by all-new designer presentations and one of the largest men’s shoe departments in the area.

Saks Fifth Avenue will celebrate the grand opening of the new Men’s store with a series of events, starting with an intimate VIP preview dinner on November 20, co-hosted with Giorgio Armani Collezioni. On November 21, Saks will hold a kick-off celebration and trend presentation with Boca Raton Magazine benefiting The Florida Panthers Foundation, hosted by Boca Raton’s General Manager John Antonini and Saks Fifth Avenue’s Vice President and Men’s Fashion Director Eric Jennings.

The thoughtful renovations focus on several enhancements, including six new dedicated vendor shops from Corneliani, Dolce & Gabbana, Ermenegildo Zegna, Armani Collezioni, Hugo Boss and Ralph Lauren Black Label, plus a denim shop and a new space for the exclusive Saks Fifth Avenue Men’s Collection. “Through these innovative renovations, Saks is thrilled to offer our customers exciting new lifestyle shopping experiences,” says Tom Ott, Senior Vice President and General Merchandising Manager for Men’s, Home and Gifts at Saks Fifth Avenue. “From casual to classic, once complete, the Men’s Store will be the premier destination for men’s fashion in Boca Raton.”

The Fashion

Saks Fifth Avenue’s newly designed space is divided into sections focusing on different South Florida lifestyles. One area highlights classic brands such as Armani Collezioni and Ermenegildo Zegna, including a new Customized area with the finest made-to-measure offerings from Canali, Cornelialini, Zegna and Giorgio Armani. Another features modern brands like Dolce & Gabbana, Robert Graham, Paul Smith, Theory and Versace. A comprehensive denim and contemporary lifestyle assortment showcases AG Adriano Goldschmied, Diesel, J Brand, Joe’s, Hudson, Rag & Bone, 7 For All Mankind and True Religion, as well as new offerings from up-and-coming designers such as SAND and Zachary Prell. And customers will find the expansive new shoe shop unlike any other in the market, with an unrivaled selection of more than 400 unique styles from sneakers to fine dress shoes. Newly added brands include Del Toro, Fratelli Rossetti, Giuseppe Zanotti, Jimmy Choo, Rivieras, Santoni, Walk-Over and Versace.

The Environment

Design details include a handcrafted cerused oak floor from the Netherlands. An eclectic mix of found tables from Cliff Young, Julian Chichester and Lepere sit alongside accent chairs from Bright Furniture. In a nod to menswear fabrics, linen and leather inspired wallcoverings are woven throughout the store. The accessories area will house inviting new display cases and sunglass walls with custom-made metal art screens. An impressive hand-chiseled marble slab will serve as the focal point of the shoe space, with a sculptural Lindsey Adelman chandelier and custom banquettes for easily serviceable seating.

About Saks Fifth Avenue

Saks Fifth Avenue, one of the world’s pre-eminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. Today, Saks operates 41 full-line stores in 20 states, five international licensed stores, 71 Saks Fifth Avenue OFF 5TH stores and saks.com, the company’s online store.

Saks Fifth Avenue is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is only one of 50 U.S. companies so named.

Saks Fifth AvenueStacy Atwater, 561-620-1203Director of Marketingstacy_atwater@s5a.comorCaroline McDonald, 212-940-5524Director, PRCaroline_McDonald@s5a.com

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