TransUnion Partners with Samooha, by Snowflake, to Drive Privacy-First Data Collaboration in Advertising
February 28 2024 - 7:00AM
Today, TransUnion (NYSE: TRU) announced a partnership between its
marketing solutions line, TruAudience®, and Samooha, by Snowflake,
a native data clean room solution on Snowflake. The partnership
paves the way for a privacy and data-driven future in the
advertising industry. This also represents a significant step
forward in TransUnion's pursuit of interoperability everywhere,
making its industry-leading consumer data and identity resolution
capabilities available across the marketing technology landscape.
With this integration, clients can access TransUnion’s marketing
identity graph natively within Samooha, by Snowflake’s easy-to-use
clean room environment, where they can more securely connect,
collaborate, and share offline and online customer data directly in
their Snowflake account without compromising data integrity or
exposing sensitive information to third parties. Samooha, by
Snowflake, is a Snowflake Native App available on Snowflake
Marketplace.
"TransUnion’s leading identity data and enrichment augment our
data clean room and enable seamless data collaboration across
marketing channels, without the need to directly share sensitive
customer data," said Kamakshi Sivaramakrishnan, Co-Founder,
Samooha. “This innovation empowers clients to establish enduring
data partnerships, gain invaluable customer insights, and maintain
stringent consumer privacy controls."
"Our partnership with Snowflake, through the Samooha solution,
addresses the challenges faced by those who have begun leveraging
data clean rooms, but are struggling to unlock their full value due
to a lack of identity translation," said Michael Schoen, EVP, and
head of TruAudience marketing solutions at TransUnion. "This native
identity management and collaboration solution deepens our
integration into the Snowflake platform and Media Data Cloud,
building on our transfer-less identity resolution capabilities.
Marketers can now improve their collaborations with the same
identity used to deduplicate and enrich their 1st party data.”
TruAudience marketing solutions combine the expansive consumer
data, advanced identity resolution, audience building, and
targeting capabilities of TransUnion and Neustar into a
comprehensive and interoperable suite of privacy-first marketing
solutions. Additionally, the product suite offers closed-loop
marketing measurement and attribution, and credit-informed
marketing solutions. TruAudience powers these solutions for leading
brands, agencies, publishers, data owners, and technology
providers.
To learn more about TruAudience, click here.
About TransUnion (NYSE: TRU) TransUnion is a
global information and insights company with over 13,000 associates
operating in more than 30 countries. We make trust possible by
ensuring each person is reliably represented in the marketplace. We
do this with a Tru™ picture of each person: an actionable view of
consumers, stewarded with care. Through our acquisitions and
technology investments we have developed innovative solutions that
extend beyond our strong foundation in core credit into areas such
as marketing, fraud, risk and advanced analytics. As a result,
consumers and businesses can transact with confidence and achieve
great things. We call this Information for Good® — and it leads to
economic opportunity, great experiences and personal empowerment
for millions of people around the
world. http://www.transunion.com/business
About Samooha, by Snowflake:Samooha
democratizes access to secure data collaboration and empowers
businesses to fully harness the power of their ecosystem. Easy and
secure collaboration can unlock the real power of data and create
exponential enterprise, and societal value. Samooha offers a dual
mode, no-code web application as well as a Developer Edition for
advanced analytics, ML/AI use cases. The fundamental paradigm shift
of bringing compute to data, eliminates any need for migration,
creating an integrated value in the warehouse and cloud layer
itself. Starting as a Native Application on Snowflake, Samooha
serves as a platform where an entire developer ecosystem is
empowered to build powerful applications anchored around data
collaboration. This fuels a rich data economy unlocking previously
untapped enterprise value. Samooha was acquired by Snowflake in
December 2023.
Contact |
|
Dave BlumbergTransUnion |
|
|
|
E-mail |
|
david.blumberg@transunion.com |
|
|
|
Telephone |
|
312-972-664 |
|
|
|
TransUnion (NYSE:TRU)
Historical Stock Chart
From Apr 2024 to May 2024
TransUnion (NYSE:TRU)
Historical Stock Chart
From May 2023 to May 2024