Interest in Coupons and Savings Leads to Launch of RedPlum(TM) Radio Show Focused on Living a Value Lifestyle
October 06 2009 - 12:27PM
PR Newswire (US)
Monthly 'Diva Toolbox Radio: Viva la Value' Debuts Oct. 8 on
www.DivaToolbox.com LIVONIA, Mich., Oct. 6 /PRNewswire-FirstCall/
-- RedPlum, a leading provider of deals and savings on brands
consumers want most, announced today the launch of its new online
radio show Diva Toolbox Radio: Viva la Value, on Thursday, Oct. 8,
2009 at 3 p.m. ET on http://www.divatoolbox.com/. The monthly show,
hosted by Lisa Reynolds, RedPlum's Mom Saver-in-chief, will help
listeners achieve a value lifestyle that's easy and enjoyable
through practical savings tips, coupons and coupon codes. Reynolds
is a busy working mom of two young boys who lives and breathes the
savings-oriented lifestyle she will talk about on her radio show.
She will provide an inside look into how shoppers can bring even
more value into their home and lifestyle. "Saving today really is a
way of life. More than ever, the question that comes to savvy
shoppers' minds before a purchase is how they can get it for less,"
Reynolds said. "Living a value lifestyle is sometimes a balancing
act, but one that is well worth the smiles on your kids' faces, the
great deals you score and the sense of accomplishment you feel. I
am looking forward to sharing my tips and tricks with listeners
across the country through Diva Toolbox Radio." When she's not at
work, Reynolds is cheering for her sons at flag football games,
hosting dinner gatherings with friends and family, and actively
participating in her church community. She is also an avid cook
with a philosophy of keeping it simple - less than five ingredients
or meals in less than 30 minutes. She lives with her husband,
Robert, and two sons, Robert, 8, and Ryan, 5, in Northville,
Michigan. Reynolds is frequently quoted in newspaper, magazine and
blog articles, and has been featured in Better Homes & Gardens,
Forbes, Family Circle, 24/7 Moms Blog and more. "Lisa is a true
expert on deals and value and brings a wealth of knowledge to Diva
Toolbox listeners," said Janet Powers, President, Diva Toolbox,
LLC. "From the coupon novice, to the more experienced deal-seeker,
Lisa will share proven tips to help people get the most for their
time and money. I am excited to have Lisa as an important host on
the Diva Toolbox lineup." Divatoolbox.com is an information portal
to topic-based articles and advice from subject matter experts and
life-experience stories from everyday women. The mission of the Web
site is to empower, educate, and entertain women. The first show on
Thursday, Oct. 8 will include Reynolds' top savings tips,
particularly Halloween tips to save on candy, costumes and
celebrations. Future segments will air the first Thursday of each
month at 3 p.m. ET and will include segments from Phil Lempert, a
leading consumer analyst and The Supermarket GuruĀ®, and Kate
Arcieri, a lifestyle expert and editorial director at
http://www.redplum.com/. Shows will be archived on the site for
later access. Upcoming topics will include gifts under $30;
entertaining elegance without the great expense; and more. For more
information, please visit
http://www.divatoolbox.com/diva-toolbox-radio-/hosts/1988-lisa-reynolds-viva-l
a-value.html. About RedPlum RedPlum brings consumers relevant
offers and good deals on the brands they want most to best stretch
their budgets. We deliver deals on a weekly basis to over 100
million shoppers in the mailbox, in the newspaper, in-store and
online. At redplum.com, you will find one of the largest
collections of printable coupons, coupon codes and savings tips
along with the best deals and Sweet Finds plus trends, tips and
inside information on what to wear, buy and do right now. RedPlum
is the consumer brand of Valassis, a Michigan-based company that
has been delivering savings and value for nearly 40 years. Building
upon our wish to help American families, we empower the public to
take part in the effort to help safely recover missing children
through our America's Looking For Its Missing ChildrenĀ® program,
which appears on our RedPlum products. For more information, visit
http://www.redplum.com/. To learn about advertising opportunities
with RedPlum, please call 1-800-437-0479. DATASOURCE: Valassis;
RedPlum CONTACT: Mary Broaddus, Director, Investor Relations and
Corporate Communications, +1-734-591-7375, Web Site:
http://www.redplum.com/
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