Red Lion Hotels Makes It Faster and Easier Than Ever to Get to Hawaii
August 03 2005 - 7:00AM
PR Newswire (US)
Outrigger and OHANA Hotels & Resorts Become Newest Member of
GuestAwards Program SPOKANE, Wash., Aug. 3 /PRNewswire-FirstCall/
-- Red Lion Hotels, owned by WestCoast Hospitality Corporation
(NYSE:WEH), now offers its GuestAwards frequency program members
the spirit of Aloha and the fastest way to earn free nights in the
unparalleled tropical paradise of Hawaii. As shown in the following
chart, a GuestAwards member will spend as much as 50% less to earn
a three night stay in Honolulu when compared to competitive
programs. With the addition of Outrigger(R) and OHANA(R) Hotels
& Resorts as the newest partners in Red Lion Hotel's
GuestAwards program, members now have 17 hotels, resorts and
condominiums on four Hawaiian Islands where they can both earn and
redeem GuestAwards points. Through this new partnership,
GuestAwards members can redeem awards for free nights in Hawaii for
as few as 20,000 points and they do not have black-out
restrictions. Award redemptions are as easy as calling the
GuestAwards Customer Service Center. In addition, GuestAwards
members can now book their Outrigger and OHANA Hotels & Resorts
stays and vacation packages right on Red Lion Hotel's website
(http://www.redlion.com/) and, if they do, they will earn 500 or
1,000 points per night or 500 air miles per stay. Complete details
are available on the Red Lion Hotels website. "We know our
GuestAwards members will appreciate the beauty and excitement of
Hawaii and the inclusion of the island's most respected hotel
companies into our program," commented Arthur M. Coffey, President
and Chief Executive Officer of WestCoast Hospitality Corporation.
"Our goal is to provide exceptional value to our customers and this
partnership is another way Red Lion Hotels can deliver on that
promise. We look forward to continually adding redemption
opportunities to our GuestAwards program because it is such an
important part of the value we provide to our guests." "We're
delighted to join forces with such a well known brand as Red Lion,"
Rob Solomon, Senior Vice President of Sales and Marketing for
Outrigger and OHANA Hotels & Resorts, said. "This is a great
opportunity for Outrigger and OHANA Hotels to introduce our special
style of island hospitality to the loyal customers of Red Lion, and
we look forward to a long and mutually beneficial relationship."
Outrigger and OHANA Hotels & Resorts is Hawaii's largest
locally owned hospitality company and is committed to providing
authentic island hospitality through a tradition of service that
embraces local culture and traditions. Like Red Lion Hotels, it has
a commitment to serving their guests and making every stay
comfortable. Red Lion Hotels has over 60 hotels spread throughout
11 western states and British Columbia. Along with this step to
expand the GuestAwards program the company has recently embarked on
a wide range of chain-wide initiatives to significantly enhance the
guest experience through technology upgrades, the launch of a new
website, property renovations and excellent service delivery. For
more information on Red Lion Hotels and complete GuestAwards
program information simply visit redlion.com and click on
GuestAwards. Dollars spent Points Needed Points Earned for Free
Stay* for 3 Nights per Dollar in Honolulu** Spent*** Red Lion
GuestAwards $5,250 60,000 10 Marriott Rewards(R) $6,500 65,000 10
Hilton HHonors(R) $7,000 105,000 15 IHG Priority Club Rewards(R)
$7,500 75,000 10 Best Western Gold Crown(R) $8,400 8,400 1 Hyatt
Gold Passport(R) $9,000 45,000 5 Cendant TripRewards(R) $9,000
90,000 10 Starwood Preferred Guest(R) $10,500 21,000 2 *Dollars
spent for free stay assumes all points are earned through hotel
stays (not third party partners) and includes the 7,500 point bonus
for GuestAwards members that book on the new redlion.com between
now and September 30, 2005 and stay at a Red Lion or WestCoast
Hotel before December 31, 2005. **Points needed for a three night
stay in Honolulu based on the lowest category property available
for a three night Thursday to Sunday redemption stay any time in
October or November of 2005 as shown through branded website
availability during the week of June 27, 2005. ***Points earned per
dollar represent the maximum points earning threshold for standard
(non-elite) program members in each brands respective program.
About WestCoast Hospitality Corporation WestCoast Hospitality
Corporation is a hospitality and leisure company primarily engaged
in the ownership, management, development and franchising of upper
mid-scale, full service hotels under its Red Lion(R) and
WestCoast(R) brands. In addition, through its entertainment
division, which includes its TicketsWest.com, Inc. subsidiary, it
engages in event ticket distribution and promotes and presents a
variety of entertainment productions. G&B Real Estate Services,
its real estate division, engages in traditional real
estate-related services, including developing, managing and
brokering sales and leases of commercial and multi-unit residential
properties. About Outrigger Hotels & Resorts Outrigger Hotels
& Resorts is a family-owned and operated company deeply
committed to providing authentic island hospitality in premiere
destinations throughout the Pacific. Each Outrigger property
embraces the local culture to create a true sense of place for
guests. Outrigger Hotels & Resorts and OHANA Hotels &
Resorts are divisions of Outrigger Enterprises, Inc., Hawaii's
largest locally owned hospitality-company and one of the
fastest-growing hotel companies in the Pacific managing over 50
properties with more than 12,000 rooms in Hawaii, Australia,
Micronesia, Fiji, Tahiti and New Zealand. This press release
contains forward-looking statements within the meaning of federal
securities law, including statements concerning plans, objectives,
goals, strategies, projections of future events or performance and
underlying assumptions (many of which are based, in turn upon
further assumptions). The forward-looking statements in this press
release are inherently subject to a variety of risks and
uncertainties that could cause actual results to differ materially
from those expressed. Such risks and uncertainties include, among
others, matters discussed in the company's annual report on Form
10-K for the 2004 fiscal year and in other documents filed by the
company with the Securities and Exchange Commission. Contact: Julie
Langenheim Title: Investor Relations Manager Phone: 509-777-6322
Internet: http://www.redlion.com/ http://www.westcoasthotels.com/
http://www.ticketswest.com/ http://www.g-b.com/ DATASOURCE:
WestCoast Hospitality Corporation CONTACT: Julie Langenheim,
Investor Relations Manager of WestCoast Hospitality Corporation,
+1-509-777-6322, or Web site: http://www.redlion.com/ Web site:
http://www.ticketswest.com/ Web site: http://www.g-b.com/ Web site:
http://www.westcoasthotels.com/
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