Yankee Candle ''Lights a Candle for Your Heart''Yankee Candle "Lights a Candle for Your Heart" (Photo: Business Wire)
January 30 2007 - 11:53AM
Business Wire
The Yankee Candle Company (NYSE: YCC) today announced its 2nd
Annual "Light a Candle for Your Heart"� Program in support of the
American Heart Association's national Go Red for Women movement.
The program includes in-store, web, and corporate activities, and
is designed to increase women's awareness of heart disease, raise
funds, and inspire women to develop heart healthy lives. Heart
disease is the #1 killer of adult women in the United States
claiming a life every minute according to the American Heart
Association. A $1.00 donation will be made for each purchase of the
specially-designed Go Red Yankee Candles. Featuring the
ever-popular Macintosh scent, this limited-edition red candle
includes a special label highlighting the American Heart
Association's Go Red movement. Additionally, Yankee Candle will
make a $1.00 donation for all other purchases of select red candles
during Heart Month in February including top-selling scents such as
Macintosh, Macintosh & Peach, Juicy Watermelon, Sweet
Strawberry, Cranberry Chutney, and Mandarin Cranberry. Yankee
Candle customers also will receive a special AHA Red Dress Gift Tag
for additional donations they make. Rick Ruffolo, Senior Vice
President of Brand, Marketing, and Innovation for Yankee Candle,
commented, "Yankee Candle is committed to helping address this
broad-reaching health concern as it is very relevant to our
customers. We have expanded our successful 2006 program in 2007
with the goal of raising over $100,000 across the two years. Each
of us can make important lifestyle decisions to improve our heart
health such as incorporating regular exercise, eating right, and
even relaxing. The positive benefits of taking a moment to light a
candle each day to unwind and help release the stresses of the day
cannot be overlooked." Andrew Buroker, American Heart Association�s
Board Chairman states, �Without the support from respected brands
like Yankee Candle, we could not educate and share this lifesaving
message with millions of women about heart disease. Together we can
encourage women to fight and take action against their No. 1
killer.� For more information about the Yankee Candle "Light a
Candle for Your Heart" Program including how you can help, please
go to either www.yankeecandle.com or www.goredforwomen.org. About
Yankee Candle The Yankee Candle Company, Inc. is the leading
designer, manufacturer, wholesaler and retailer of premium scented
candles, based on sales, in the giftware industry. Yankee has a
37-year history of offering distinctive products and marketing them
as affordable luxuries and consumable gifts. The Company sells its
products through a North American customer network of approximately
17,400 store locations, a growing base of Company owned and
operated retail stores (420 located in 43 states as of December 30,
2006 including 16 Illumination Stores), direct mail catalogs, its
Internet websites (www.yankeecandle.com, www.aromanaturals.com and
www.illuminations.com ), international distributors and to a
European customer network of approximately 2,500 store locations
(through its distribution center located in Bristol, England).
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